
‘We Buy Any House’ companies are popping up all over the place, promoting the promise of a stress-free and super fast cash sale. However, given the financial stakes on the table, and with the scepticism around these companies (that’s an absolute understatement), many homeowners are rightfully cautious, and wondering: “are they legitimate or a scam?”
In short, many of them are legitimate, but it’s also true that the industry is a tragic cesspit for snake oil, so seller beware! There are definitely sharks circling!
In this guide, I cover:
- How We Buy Any House companies actually work
- The key risks and warning signs to be aware of
- Expert insight on how to choose a reputable provider
- An overview of some of the better-known and reputable companies in the sector
Let’s go…
Table of contents
- Best We Buy Any House Companies in the UK
- What Is a We Buy Any House Company?
- Why Use a We Buy Any House Company?
- How Much Do We Buy Any House Companies Pay?
- How Fast Do We Buy Any House Companies Buy Property?
- How We Buy Any House Companies Work
- Are We Buy Any House Companies Safe or a Scam?
- How to Choose a Genuine We Buy Any House Company
- We Buy Any House Companies vs High Street Estate Agents
Best We Buy Any House Companies in the UK
With a wide range of “We Buy Any House” companies operating in the UK – from reputable, established firms to unscrupulous cowboys – choosing the right provider is an important decision, particularly when a property sale involves significant financial value.
In this guide, I aim to clearly distinguish between reputable companies and those that may not offer the same level of transparency or reliability. But first, I’ll show you my shortlist of “We Buy Any House” companies that I believe to be the best out of the bunch.
After drudging through dozens and dozens of them, I shortlisted companies that met the following key criteria:
- NAPB membership: Registered members of the National Association of Property Buyers, indicating adherence to industry standards.
- Positive independent reviews: Strong feedback across recognised review platforms.
- Established trading history: A proven track record of operating within the property buying sector.
- Competitive cash offers: Offers broadly in line with typical market expectations for cash purchases.
- Direct cash buyers: Companies that purchase properties directly, rather than acting purely as intermediaries or brokers.
- Companies House registration: Properly registered UK businesses with verifiable corporate records.
- Professional online presence: Clear, functional, and credible websites that reflect an established business (avoiding poorly maintained or low-quality sites).
| Service | Rating | Features | Offers (up to) | |
|---|---|---|---|---|
My Homebuyers![]() | Rating TrustPilot Reviews | Features
| Offers (up to) 80-85%of Market Value | Get cash offer |
Home House Buyers![]() | Rating Reviews.co.uk | Features
| Offers (up to) 80-85%of Market Value | Get cash offer |
House Buy Fast![]() | Rating feefo Reviews | Features
| Offers (up to) 85%of Market Value | Get cash offer |
Property Solvers![]() | Rating TrustPilot Reviews | Features
| Offers (up to) 75%of Market Value | Get cash offer |
Please note, I try my best to keep the information of each service up-to-date, but you should read the T&C's from their website for the most up-to-date and accurate information.
It is also worth clarifying that if a “We Buy Any House” company does not appear on this shortlist, it does not necessarily reflect a negative judgement (although, it could mean exactly that). In some cases, it may simply be that I did not come across their service during the review process.
The aim of this guide is to keep the comparison focused and practical, rather than overwhelming readers with too many options. Too many choices can often make decision-making more difficult, so the shortlist has been intentionally kept concise.
The companies included are those I would personally consider first if I were looking to sell a property quickly for cash.
What Is a We Buy Any House Company?
While webuyanyhome.com and webuyanyhouse.co.uk are two separate trading companies (and are not affiliated with the ‘WeBuyAnyCar’ brand), this guide is not focused on any specific provider. Instead, it refers more broadly to companies that offer “We Buy Any House” services, commonly also known as Quick House Sale and Cash Buyer Companies).
As mentioned in the introduction, there are a boatload of these companies operating in the UK, so homeowners are not limited to the two brands that have [unimaginatively] directly branded themselves around the concept.
There are generally two types of “We Buy Any House” companies:
- Direct Cash Buyer: A company that directly purchases properties using its own funds and completes the transaction without third-party involvement.
- Broker / Intermediary Model: A company that sources a third-party cash buyer and effectively acts as an intermediary or broker. This approach can sometimes result in a longer process and additional complexity compared to a direct sale.
In both cases, the aim is to facilitate a fast cash sale. However, the structure and speed of the transaction can vary depending on the model used.
Why Use a We Buy Any House Company?
“We Buy Any House” companies were traditionally seen as a last resort for selling a property, often associated with homeowners in urgent financial situations who needed to access cash quickly.
Basically, when all else fails, you call these guys in to take care of business.
However, this perception has shifted in recent years. While they are still commonly used in situations involving financial pressure or time sensitivity, they have also become a popular option for homeowners who simply want to avoid the delays and uncertainty of the traditional property market, even if they are not in distress.
By accepting a lower sale price, many sellers find the benefits outweigh the drawbacks, particularly in terms of speed and convenience.
When might a We Buy Any House company be suitable?
- If you want a fast cash sale (often within as little as 7 days)
- If you want to avoid the uncertainty of the open market, including chains, delays, and failed transactions
- If you prefer not to use traditional high-street estate agents
- If your property requires significant renovation and you do not have the time, funds, or willingness to complete the work
- If you have inherited a property and want a quick, straightforward sale
- If you are relocating or emigrating
- If you are going through divorce or separation
- If you need access to cash quickly to settle debts
- If you want to avoid property chains, which can often delay or complicate a sale
- If you are a landlord looking to sell a property with sitting tenants
But that’s not the only reason they’ve become extremely popular – they have also become a saving grace for many homeowners trying to sell difficult properties, including (but not limited to):
- Properties with subsidence
- Properties with Japanese knotweed
- Tenanted properties
- Homeowners facing repossession
- Flats with short leases
- Properties with doubling ground rent
- …etc.
Properties affected by these issues can be difficult to sell on the open market, which is why “We Buy Any House” companies have become an unlikely saviour for many homeowners, as they are often willing to take them off sellers’ hands regardless of condition. Case in point (a Tweet I randomly bumped into from a professional landlord, that goes by the alias @landlord_secret):

How Much Do We Buy Any House Companies Pay?
If your idea of a fair price is the equivalent to market value, then hell no – you will not achieve that when selling to a “We Buy Any House” company.
However, if you factor in that these companies operate by purchasing properties below market value in exchange for speed, convenience, and certainty of sale – eliminating all the usual headaches that come with a traditional open market sale – then the offer may still be acceptable depending on your circumstances (I can’t make any promises, though!).
In short, you will NEVER get the full market value when selling to a “We Buy Any House” company – and that is part of the trade-off. The benefit is a significantly faster sale with fewer complications compared to the open market.
Typically, cash house buying companies offer around 75%-85% of the market value, although this can vary depending on the property type, condition, and current market conditions. Many companies also advertise completion times of as little as seven days.
It is also important to recognise that these companies take on a level of risk when purchasing properties directly, particularly in fluctuating or declining markets where property values can change quickly. This risk is reflected in the discounted purchase price.
For sellers, the best approach is to obtain multiple cash offers from different companies and compare them carefully before making a decision.
Be wary of any property cash buyer that offers 100% of the market value! A genuine property cash buyer will never pay full market value!
Bottom line, people use these companies if they need to sell their property very quickly and are willing to sell below the market value (for whatever reason)!
How Fast Do We Buy Any House Companies Buy Property?
As absurd as it may sound, a reputable and professional cash homebuyer can actually make an offer within 48 hours and buy your house and put cash in your account within 7-28 days. So essentially, many of them do live up to their bold claims.
In complex situations (e.g. dealing with tenanted properties, properties that require extensive surveys etc), it may take longer, but that’s expected.
Of course, if you end up dealing with a not-so reputable company, expect the process to be tedious and drawn out. This is often the case when dealing with companies that need to secure finance or find you a buyer before being able to complete.
How Is It Possible for We Buy Any House Companies to Buy So Quickly Compared to an Open Market Transaction?
The most straightforward reason is that they do not need to find a buyer — they are the buyer. However, beyond this, the speed of completion typically comes down to several operational efficiencies, particularly when dealing with a reputable company.
- Searches: Property searches can take several weeks to return in a standard sale, depending on the local authority. Many cash buying companies use indemnity insurance products to reduce or bypass search delays, helping to speed up the transaction. While this may introduce a small level of risk for the buyer, it significantly reduces waiting times for the seller.
- Financing: Traditional sales involving mortgage lenders can be delayed by application processing times, underwriting, and valuation requirements. Cash buyers already have funds in place, allowing them to proceed without reliance on mortgage approvals or third-party lending.
- Solicitors: Many cash buying companies work with solicitors who are familiar with the process and prioritise their transactions, helping to reduce conveyancing delays and keep the sale moving quickly.
Overall, these efficiencies explain why a cash house sale can be completed significantly faster than a traditional open market transaction.
How We Buy Any House Companies Work
To help better understand and explain the entire process – from enquiry to completion – I reached out to MyHomeBuyers.co.uk (a reputable ‘We buy any house’ company) and asked them for a step-by-step breakdown of a typical process for a quick sale (2 – 3-week completion timeline). What better than from the horse’s mouth, right?
- During first call, provide formal valuation
- Present formal offer (within 24 hours)
- Sale agreed instruct solicitors and RICS
- Vendor completes property information forms and returns them to their solicitor
- Their solicitor issues draft contracts
- Our solicitors raise basic enquires and indemnify searches
- RICS is back and signed off
- Our solicitors provide report on title
- Funds sent and completion takes place
- Vendor hands keys to a local agent once they have funds in their account
It’s important to note that the breakdown is just an example of a typical transaction, and it may vary for purchases that come with complexities. Moreover, that’s not exactly how every company will operate, but it should hopefully give you a general guide.
Are We Buy Any House Companies Safe or a Scam?
If you had a pound for every negative story about “We Buy Any House” companies, you would probably not need to sell your home in the first place. Am I right?
Thankfully, not all of them are the same. There are genuine and reputable firms in the sector that provide a legitimate service.
However, there is rarely smoke without fire, and in this case, there is some truth to the concerns. The industry is often considered to be riddled with cowboy operators, and this is partly because it is currently unregulated, meaning standards can vary significantly between providers. While many companies operate professionally, others are less trustworthy, making it important for sellers to carry out proper due diligence.
There are several common pitfalls to avoid when dealing with “We Buy Any House” companies, as well as best practices that can help you choose a trustworthy provider. I have covered key warning signs in more detail in my Compare Quick House Sale / Cash Buyer Companies guide, so I won’t repeat them here. However, it is strongly recommended that you review them before proceeding with any sale.
Ultimately, careful selection is essential when choosing a cash house buying company.
Expert Insight
How to Choose a Genuine We Buy Any House Company
I’ve managed to drag Kelvin Elliott into the conversation, so he can share some of his expert and dorky insights.
Kelvin is the purchasing director of MyHomebuyers.co.uk, one of my recommended We Buy Any House companies and top picks (I have a list of recommended companies further down this page)! He lives and breaths this rabble.
Turns out Kelvin is also frustrated and concerned with the behaviour of some people in the industry (which ultimately drags his name and life’s work through the manure farm), so I thought it would be useful to pick his ear for knowledge, but also give him the opportunity to explain how a good We Buy Any House company separates itself from the garbage!
Just to clarify, this is not a sales pitch for his services, it’s purely to shake precious gems out of his toupée – he knows stuff about this industry that will make your toes curl. If you want to use a cash buyer company, you should always choose a company you feel comfortable with.
1How is the We Buy Any House industry monitored?
There are no formal regulations or regulatory body, and any company that tries to reassure you that they are regulated is lying. I wish that there was formal regulation, as it would very quickly sort out the genuine companies from the scammers.
There are, however, voluntary redress bodies that cash buyers can join, such as the National Association of Property Buyers. These set a code of conduct that members agree to, and they provide support for sellers if there’s a problem with their sale. The best cash buyers will also be registered with the Property Ombudsman and Trading Standards. If you want to avoid the scammers, these memberships and registrations are the very minimum you should be looking for from your cash buyer.
2What other red flags should sellers be looking out for?
It might sound odd, but you need to be sure that your cash buyer is really a buyer. Many We Buy Any House companies don’t actually buy your home, but simply broker a sale in the background and cream a cut off the top. you’re basically using an estate agent that charges 15-20% commission! A genuine cash buyer company will buy your home from you and then try to sell it on, so their search for a buyer doesn’t slow down your move.
3How can you tell if a cash buyer company is really a direct buyer?
Don’t be afraid to ask for proof of the funds they will be using to buy your home. Any reputable cash buyer will be happy to prove that they are genuine. If they get funny about it, that’s a real red flag. You should also ask for evidence of previous purchases. Again, if they can’t show you this, then walk away.
4Apart from NAPB membership and proof of funds, what else should sellers be on the lookout for?
For me, the biggest giveaway is a contract. These are never worded to your advantage and they will inevitably tie you in to upfront fees, cancellation fees or other hidden costs, as well as last minute price drops and many other unscrupulous practices.
We never ask you to sign a contract because we have nothing to hide. We trust that you’ll stay with us because you want to, because you are getting great service and an honest price, not because you have to, because you are legally tied-in to the deal.
If a We Buy Any House company asks you to sign a contract, then you have to ask yourself what they’re trying to hide. The same is true if they insist that you use their solicitors.
5But won’t their solicitors be experienced in fast house sales?
That’s true, and I’m not saying you shouldn’t use them. I’m just warning against companies who insist on this, rather than giving you the choice.
What it is that they’re afraid your own solicitor will find out about them? You do need to be careful of the costs if you’re using your own legal team. Companies that offer free legal fees, may only cover the full cost of their own solicitors. If you use your own, and they cost more, then the company may only pay an amount equivalent to their own legal costs, and you’ll have to top up the difference.
6Why do some We Buy Any House companies offer up to 100% of the market value? Should you always look for the highest offer?
Absolutely not!
The best headline offer is rarely the best offer in the end. No one can offer 100% and still make money, it just doesn’t work that way.
If a company is tempting you in with an unrealistically high offer, then you can be certain that they will be making their money somewhere else along the way. This could be in hidden fees and costs, or more likely, you’ll find that they drop the generous offer price at the last minute, sometimes as late as completion day, when it’s too late for you to change your mind.
It’s also worth noting that cash buyer companies should not be making any formal offers before conducting a full valuation. It’s a red flag if they do, because it likely means they are starting at a much higher offer than they intend on paying, therefore will reduce their offer as time moves forward. If you think about it, it’s impossible to make an accurate offer before conducting a full valuation.
We will only ever make a formal offer on a property once we have completed a full asset management valuation and the offer is fully underwritten, which means the offers we make are the offers that we intend on paying. The only time we will ever reconsider the offer is if something significant is found that affects either the value, mortgageability or the saleability of the property. As long as homeowners are honest and upfront about any potential issues at the early stages, it is very rare that an offer is changed, and that’s how all genuine cash buyer companies operate.
7So if an offer seems too good to be true, it probably is?
Exactly. Genuine We Buy Any House companies will never offer more than 80%, perhaps 85% on the very best properties. This is a price that covers their costs, with a small profit margin, and one that they can stick to through to completion, with no hidden extras along the way. Far too many companies hook you in with a high offer with no intention of ever paying that much.
8Are there any other ways of identifying scammers?
Even if you’re in a rush to sell, you should still take the time to do your research. Rushing into a bad deal could cost you thousands, or even tens of thousands of pounds. Check out the company with Companies House – they should have a company registration number displayed clearly on their website. Double check that they actually have the NAPB and other memberships (some will just lie about it) and most important of all, read the independent reviews. Anyone can post fake reviews on their own website, so use sites like Trustpilot and of course this one!
9How do I find a reputable and honest We Buy Any House company?
It can be a challenge. But it’s worthwhile in the end. Choosing wisely will save you a fortune and avoid a lot of stress and heartache along the way.
Ten simple questions can very quickly narrow down your shortlist:
- Do they have proof of funds?
- Do they have a track record of successful purchases?
- Are they members of NAPB and registered with the Property Ombudsman and Trading Standards?
- Do they claim to be regulated (even though regulation doesn’t exist)?
- Do they ask you to sign a contract?
- Do they ask for any fees upfront or have a cancellation fee if you change your mind?
- Do they insist you use their solicitors?
- Are they offering an unrealistic price?
- Do they have positive independent reviews?
- What are they like to deal with?
10Number ten is an interesting question. How do you find that out [what a company is like to deal with]?
The best way to get a feel for a company is to talk to them. If they make you feel reassured and provide prompt, professional service, then that’s a really good start. Selling your home is a huge and daunting financial deal, so you need to feel confident in the company you’re selling to. If a company doesn’t feel right when you talk to them, or in your email exchanges, then trust your gut and walk away. there’s plenty of others out there to choose from.
For example, at MyHomebuyers.co.uk, you’ll always get to speak to myself, the buying director. I’ve been buying houses for over a decade and have dealt with tens of millions of pounds worth of homes, so I know what I’m talking about and can answer any questions you have. Fast home sales are not right for everyone, and I get that. I’ll explain your options and make you an offer, but there’s never any hard sell and there’s no obligation to proceed. I’d rather work with people who I can genuinely help than try to grab everyone’s business, even if a fast home sale isn’t right for them.
Damn, that was good stuff (genuinely). Hope you found it as useful as I did.
Thanks, Kelvin! Here’s another plug to your website for your troubles, and so folk know where to find you, MyHomebuyers.co.uk.
We Buy Any House Companies vs High Street Estate Agents
Cost / Net value compared
Here’s an example I found on a We Buy Any House website, which displays what you can expect in terms of costs/net value when comparing against an estate agent, so make of it what you will (I’m just the messenger)…

They sure do paint a pretty little picture, don’t they?
Is it accurate? Well, it does highlight real benefits of using a cash buying service, but for one specific example. The reality is that using traditional methods to sell a property can be a notoriously long process, which itself comes with costs that many people do not fully consider (but should). This is what the comparison table highlights above all else. Basically, time is money.
Happy selling, friends!
Landlord out xo
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.
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Hi I`m a landlord looking to sell one of my tenanted property`s and have had an offer from "THE PROPERTY BUYING COMPANY " .
They check out ok on trust pilot so I`m tempted to go with them . Does anyone out there have experience of this company or this type of company . Is this the future , seems a lot less hastle .