We Buy Any House Companies Compared (Good Vs Evil)

We buy any house Companies

‘We Buy Any House’ companies are popping up all over the place, promoting the promise of a stress-free and super fast cash sale. However, given the financial stakes on the table, and with the scepticism around these companies (that’s an absolute understatement), many homeowners are rightfully cautious, and wondering: “are they legitimate or a scam?”

In short, many of them are legitimate, but it’s also true that the industry is a tragic cesspit for snake oil, so seller beware! There are definitely sharks circling!

In this guide, I cover:

  • How We Buy Any House companies actually work
  • The key risks and warning signs to be aware of
  • Expert insight on how to choose a reputable provider
  • An overview of some of the better-known and reputable companies in the sector

Let’s go…

Best We Buy Any House Companies in the UK

With a wide range of “We Buy Any House” companies operating in the UK – from reputable, established firms to unscrupulous cowboys – choosing the right provider is an important decision, particularly when a property sale involves significant financial value.

In this guide, I aim to clearly distinguish between reputable companies and those that may not offer the same level of transparency or reliability. But first, I’ll show you my shortlist of “We Buy Any House” companies that I believe to be the best out of the bunch.

After drudging through dozens and dozens of them, I shortlisted companies that met the following key criteria:

  • NAPB membership: Registered members of the National Association of Property Buyers, indicating adherence to industry standards.
  • Positive independent reviews: Strong feedback across recognised review platforms.
  • Established trading history: A proven track record of operating within the property buying sector.
  • Competitive cash offers: Offers broadly in line with typical market expectations for cash purchases.
  • Direct cash buyers: Companies that purchase properties directly, rather than acting purely as intermediaries or brokers.
  • Companies House registration: Properly registered UK businesses with verifiable corporate records.
  • Professional online presence: Clear, functional, and credible websites that reflect an established business (avoiding poorly maintained or low-quality sites).
Best rated Quick House Sale / Cash Buyer Companies
ServiceRatingFeaturesOffers (up to)
Rating

4.9

TrustPilot Reviews
Features

  • Guarantee to beat any genuine cash offer
  • Members of The National Association of Property Buyers, members of The Property Ombudsman and Trading Standards
  • Any property, any condition considered (England or Wales)
  • Cash offer within 24 hours, Sales completed in as little as 7 days
  • Legal fees included, no agent costs or hidden fees
  • Guaranteed sale
  • Direct buyer (no middlemen)
Offers (up to)
80-85%of Market Value
Get cash offer
Rating

4.9

Reviews.co.uk
Features

  • Members of The National Association of Property Buyers, members of The Property Ombudsman and Trading Standards
  • Any property, any condition considered (UK)
  • 14 days average sale time
  • Service is 100% FREE
  • Cash offer guaranteed for 7 days
  • Direct buyer (no middlemen)
Offers (up to)
80-85%of Market Value
Get cash offer
Rating

4.8

feefo Reviews
Features

  • Founder of The National Association of Property Buyers, members of The Property Ombudsman, NAEA Propertymark and Trading Standards.
  • Any property, any condition considered (England and Wales)
  • Cash offer within 24 hours, Sales completed in as little as 7 days
  • No legal or estate agency fees to pay
  • No viewings required
  • Will buy tenanted properties
  • Direct buyer (no middlemen)
Offers (up to)
85%of Market Value
Get cash offer
Rating

4.8

TrustPilot Reviews
Features

  • Members of The Property Ombudsman, The National Association Of Property Buyers, Trading Standards & Anti-Money Laundering regulations
  • Any property, any condition considered (UK)
  • Sales completed in as little as 7 days
  • No legal or estate agency fees to pay
  • Guaranteed sale
  • Cash offer within 24 hours
  • Direct buyer (no middlemen)
Offers (up to)
75%of Market Value
Get cash offer

Please note, I try my best to keep the information of each service up-to-date, but you should read the T&C's from their website for the most up-to-date and accurate information.

It is also worth clarifying that if a “We Buy Any House” company does not appear on this shortlist, it does not necessarily reflect a negative judgement (although, it could mean exactly that). In some cases, it may simply be that I did not come across their service during the review process.

The aim of this guide is to keep the comparison focused and practical, rather than overwhelming readers with too many options. Too many choices can often make decision-making more difficult, so the shortlist has been intentionally kept concise.

The companies included are those I would personally consider first if I were looking to sell a property quickly for cash.

What Is a We Buy Any House Company?

While webuyanyhome.com and webuyanyhouse.co.uk are two separate trading companies (and are not affiliated with the ‘WeBuyAnyCar’ brand), this guide is not focused on any specific provider. Instead, it refers more broadly to companies that offer “We Buy Any House” services, commonly also known as Quick House Sale and Cash Buyer Companies).

As mentioned in the introduction, there are a boatload of these companies operating in the UK, so homeowners are not limited to the two brands that have [unimaginatively] directly branded themselves around the concept.

There are generally two types of “We Buy Any House” companies:

  1. Direct Cash Buyer: A company that directly purchases properties using its own funds and completes the transaction without third-party involvement.
  2. Broker / Intermediary Model: A company that sources a third-party cash buyer and effectively acts as an intermediary or broker. This approach can sometimes result in a longer process and additional complexity compared to a direct sale.

In both cases, the aim is to facilitate a fast cash sale. However, the structure and speed of the transaction can vary depending on the model used.

Why Use a We Buy Any House Company?

“We Buy Any House” companies were traditionally seen as a last resort for selling a property, often associated with homeowners in urgent financial situations who needed to access cash quickly.

Basically, when all else fails, you call these guys in to take care of business.

However, this perception has shifted in recent years. While they are still commonly used in situations involving financial pressure or time sensitivity, they have also become a popular option for homeowners who simply want to avoid the delays and uncertainty of the traditional property market, even if they are not in distress.

By accepting a lower sale price, many sellers find the benefits outweigh the drawbacks, particularly in terms of speed and convenience.

When might a We Buy Any House company be suitable?

  • If you want a fast cash sale (often within as little as 7 days)
  • If you want to avoid the uncertainty of the open market, including chains, delays, and failed transactions
  • If you prefer not to use traditional high-street estate agents
  • If your property requires significant renovation and you do not have the time, funds, or willingness to complete the work
  • If you have inherited a property and want a quick, straightforward sale
  • If you are relocating or emigrating
  • If you are going through divorce or separation
  • If you need access to cash quickly to settle debts
  • If you want to avoid property chains, which can often delay or complicate a sale
  • If you are a landlord looking to sell a property with sitting tenants

But that’s not the only reason they’ve become extremely popular – they have also become a saving grace for many homeowners trying to sell difficult properties, including (but not limited to):

Properties affected by these issues can be difficult to sell on the open market, which is why “We Buy Any House” companies have become an unlikely saviour for many homeowners, as they are often willing to take them off sellers’ hands regardless of condition. Case in point (a Tweet I randomly bumped into from a professional landlord, that goes by the alias @landlord_secret):

Cash buyer Tweet

How Much Do We Buy Any House Companies Pay?

If your idea of a fair price is the equivalent to market value, then hell no – you will not achieve that when selling to a “We Buy Any House” company.

However, if you factor in that these companies operate by purchasing properties below market value in exchange for speed, convenience, and certainty of sale – eliminating all the usual headaches that come with a traditional open market sale – then the offer may still be acceptable depending on your circumstances (I can’t make any promises, though!).

In short, you will NEVER get the full market value when selling to a “We Buy Any House” company – and that is part of the trade-off. The benefit is a significantly faster sale with fewer complications compared to the open market.

Typically, cash house buying companies offer around 75%-85% of the market value, although this can vary depending on the property type, condition, and current market conditions. Many companies also advertise completion times of as little as seven days.

It is also important to recognise that these companies take on a level of risk when purchasing properties directly, particularly in fluctuating or declining markets where property values can change quickly. This risk is reflected in the discounted purchase price.

For sellers, the best approach is to obtain multiple cash offers from different companies and compare them carefully before making a decision.

Be wary of any property cash buyer that offers 100% of the market value! A genuine property cash buyer will never pay full market value!

Bottom line, people use these companies if they need to sell their property very quickly and are willing to sell below the market value (for whatever reason)!

How Fast Do We Buy Any House Companies Buy Property?

As absurd as it may sound, a reputable and professional cash homebuyer can actually make an offer within 48 hours and buy your house and put cash in your account within 7-28 days. So essentially, many of them do live up to their bold claims.

In complex situations (e.g. dealing with tenanted properties, properties that require extensive surveys etc), it may take longer, but that’s expected.

Of course, if you end up dealing with a not-so reputable company, expect the process to be tedious and drawn out. This is often the case when dealing with companies that need to secure finance or find you a buyer before being able to complete.

How Is It Possible for We Buy Any House Companies to Buy So Quickly Compared to an Open Market Transaction?

The most straightforward reason is that they do not need to find a buyer — they are the buyer. However, beyond this, the speed of completion typically comes down to several operational efficiencies, particularly when dealing with a reputable company.

  • Searches: Property searches can take several weeks to return in a standard sale, depending on the local authority. Many cash buying companies use indemnity insurance products to reduce or bypass search delays, helping to speed up the transaction. While this may introduce a small level of risk for the buyer, it significantly reduces waiting times for the seller.
  • Financing: Traditional sales involving mortgage lenders can be delayed by application processing times, underwriting, and valuation requirements. Cash buyers already have funds in place, allowing them to proceed without reliance on mortgage approvals or third-party lending.
  • Solicitors: Many cash buying companies work with solicitors who are familiar with the process and prioritise their transactions, helping to reduce conveyancing delays and keep the sale moving quickly.

Overall, these efficiencies explain why a cash house sale can be completed significantly faster than a traditional open market transaction.

How We Buy Any House Companies Work

To help better understand and explain the entire process – from enquiry to completion – I reached out to MyHomeBuyers.co.uk (a reputable ‘We buy any house’ company) and asked them for a step-by-step breakdown of a typical process for a quick sale (2 – 3-week completion timeline). What better than from the horse’s mouth, right?

  1. During first call, provide formal valuation
  2. Present formal offer (within 24 hours)
  3. Sale agreed instruct solicitors and RICS
  4. Vendor completes property information forms and returns them to their solicitor
  5. Their solicitor issues draft contracts
  6. Our solicitors raise basic enquires and indemnify searches
  7. RICS is back and signed off
  8. Our solicitors provide report on title
  9. Funds sent and completion takes place
  10. Vendor hands keys to a local agent once they have funds in their account

It’s important to note that the breakdown is just an example of a typical transaction, and it may vary for purchases that come with complexities. Moreover, that’s not exactly how every company will operate, but it should hopefully give you a general guide.

Are We Buy Any House Companies Safe or a Scam?

If you had a pound for every negative story about “We Buy Any House” companies, you would probably not need to sell your home in the first place. Am I right?

Thankfully, not all of them are the same. There are genuine and reputable firms in the sector that provide a legitimate service.

However, there is rarely smoke without fire, and in this case, there is some truth to the concerns. The industry is often considered to be riddled with cowboy operators, and this is partly because it is currently unregulated, meaning standards can vary significantly between providers. While many companies operate professionally, others are less trustworthy, making it important for sellers to carry out proper due diligence.

There are several common pitfalls to avoid when dealing with “We Buy Any House” companies, as well as best practices that can help you choose a trustworthy provider. I have covered key warning signs in more detail in my Compare Quick House Sale / Cash Buyer Companies guide, so I won’t repeat them here. However, it is strongly recommended that you review them before proceeding with any sale.

Ultimately, careful selection is essential when choosing a cash house buying company.

Expert Insight

How to Choose a Genuine We Buy Any House Company

I’ve managed to drag Kelvin Elliott into the conversation, so he can share some of his expert and dorky insights.

Kelvin is the purchasing director of MyHomebuyers.co.uk, one of my recommended We Buy Any House companies and top picks (I have a list of recommended companies further down this page)! He lives and breaths this rabble.

Turns out Kelvin is also frustrated and concerned with the behaviour of some people in the industry (which ultimately drags his name and life’s work through the manure farm), so I thought it would be useful to pick his ear for knowledge, but also give him the opportunity to explain how a good We Buy Any House company separates itself from the garbage!

Just to clarify, this is not a sales pitch for his services, it’s purely to shake precious gems out of his toupée – he knows stuff about this industry that will make your toes curl. If you want to use a cash buyer company, you should always choose a company you feel comfortable with.

Damn, that was good stuff (genuinely). Hope you found it as useful as I did.

Thanks, Kelvin! Here’s another plug to your website for your troubles, and so folk know where to find you, MyHomebuyers.co.uk.

We Buy Any House Companies vs High Street Estate Agents

Cost / Net value compared

Here’s an example I found on a We Buy Any House website, which displays what you can expect in terms of costs/net value when comparing against an estate agent, so make of it what you will (I’m just the messenger)…

Cash buying company VS Estate agent

They sure do paint a pretty little picture, don’t they?

Is it accurate? Well, it does highlight real benefits of using a cash buying service, but for one specific example. The reality is that using traditional methods to sell a property can be a notoriously long process, which itself comes with costs that many people do not fully consider (but should). This is what the comparison table highlights above all else. Basically, time is money.

Happy selling, friends!

Landlord out xo

9 Join the Conversation...

Guest Avatar
ROBERTS 25th February, 2022 @ 08:17

Hi I`m a landlord looking to sell one of my tenanted property`s and have had an offer from "THE PROPERTY BUYING COMPANY " .
They check out ok on trust pilot so I`m tempted to go with them . Does anyone out there have experience of this company or this type of company . Is this the future , seems a lot less hastle .

1
The Landlord Avatar
The Landlord 25th February, 2022 @ 08:32

@ROBERTS
Not personally dealt with them. Have you spoken to any other company? Before making a decision, I recommend getting a few offers and doing your due diligence on each company.

2
Guest Avatar
Catherine 21st December, 2022 @ 06:10

@Roberts

Hi, just wondered if you had any joy with a Property Buyer Company for the sale of your property. I’m a landlord wanting to sell my empty property which, despite having the heating on during this last cold spell, my property flooded. Just need to sell now and move on. Thinking of trying companies listed by The Landlord on this blog. Anyone had any personal experience of any. Awaiting replies with mop and bucket in hand. Gutted.

3
The Landlord Avatar
The Landlord 21st December, 2022 @ 11:06

@Catherine,
Ouch! Sorry to hear that. That's awful.

I have a good relationship with My Homebuyers - I frequently liaise with the MD - he's always keeping me up to date with the industry (it's real choppy right now because of the economy, as you can imagine).

Have you tried getting any offers yet?

4
Guest Avatar
Catherine 21st December, 2022 @ 17:22

@Landlord

Thank you for your reply. It’s great to know there’s somebody out there! I have, in fact, sold the property through a local Estate Agency, but whether they will still want it .......... I don’t want to ruin their Christmas, so will contact them as soon as the Estate Agent reopens. Meanwhile, it’s ripping out carpets, getting quotes for ceilings, etc., etc., I was asking about the property buying companies as a safety net. Just want it sold now, as paying gas, electric etc. My plan B is to get quotes from your list above, once I’ve got it fairly presentable and dry.
Thanks again for your reply, your website has served me well over the last 10 years with advice and admin. I’ll keep you posted. Merry Christmas x

5
Guest Avatar
Phil Landlord 4th March, 2023 @ 09:19

I am thinking of using one of these companies. Basically spent 6 weeks of my time decorating (ie fireplaces, retile bathroom, new carpets, new lights, new window dressings etc) a nice semi and elevated its value from £240k to about £275k.

I have 9 rentals, two empty in a strong area and wanting to scale down a bit so going to sell those two.

Been offer £225k from one company so going to get a few next week and decide. Main reason for using such a company is I don’t believe this market…£275k is balmy, I think prices will fall, I can pay less CGT because they buy this tax year (and that helps the other sale too) also mortgage, utilities etc are £700 a month and that stops.

Also it was valued at £230k about 2/3 years ago.

So I don’t NEED to sell but do I want to wait 6 months in this market or just grab something now. I wouldn’t do this if I only had a couple of houses but 9 for me feels like too much exposure.

Let’s see how the offers look. I think £230k will make me sell. Ie give away the covid profit over the past few years.

6
Guest Avatar
Catherine 13th April, 2023 @ 08:40

Just an update following my comment above on 21 Dec

Thankfully my buyers decided to continue with the sale. However, I did previously speak to a great guy at MyHomeBuyers, who was very informative, upfront and professional. Had my buyers pulled out, I would definitely have started the ball rolling with this company.

7
The Landlord Avatar
The Landlord 13th April, 2023 @ 09:09

Amazing, great news, Catherine. Happy to hear it.

And many thanks for coming back and dropping feedback, very useful and appreciated.

8
Guest Avatar
markO 2nd August, 2023 @ 09:17

Bought house in auction, with addendum of Knotweed to be confirmed. Won the auction, unable to get loan, been served notice by seller. Desperate to sell, have approached some of the listed ones here, 1 gave good value the other was quite low.

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