Update (December 2023): earlier in the year, out of nowhere, online estate agent Strike, officially purchased the juggernaut Purplebricks.co.uk.
What does that mean? Everything in this blog post is now outdated and irrelevant. Strike is closing their doors (they may have already done it by the time you read this), but fear not – they have migrated their free house-selling service onto Purplebricks.co.uk. Yay!
In other words, Strike has moved all their services onto Purplebricks.co.uk.
You can either go straight to Purplebricks.co.uk to book a free house valuation, or read my full Purplebricks review that explains how their free house-selling service works.
(The below is out of date now – I’m leaving behind a pruned version of my original blog post for the archives)
If you’ve just discovered Strike (formerly Housesimple.com, and currently in the process of taking over Purplebricks) – the COMPLETELY FREE estate agent – then your first reaction is probably the same as mine (and everyone else’s): to jump onto Google to find out what the hell is going on, and particularly look for some genuine Strike estate agent reviews!
Naturally, we’re all reluctant to believe that an estate agent could give away something for free, so the obvious questions have to be asked:
Is Strike’s estate agency service REALLY free (without any hidden fees)?
Is Strike a good estate agent?
Allow me to explain what’s going on…
Table of contents
- Service overview
- Is Strike’s house-selling service actually free?
- Is there a catch with Strike’s service?
- Why is Strike Free / how does Strike make money?
- Should you use Strike to sell your home? Are they any good?
- Your feedback: have you used Strike’s free service?
Strike estate agent service overview
In a nutshell, here’s a brief overview of Strike’s free estate agency service, and why it’s turning so many heads and causing disbelief…
- Strike.co.uk is the only completely free online estate agent
- Strike was formerly Housesimple, which started in 2007. They rebranded to Strike in 2020
- They currently provide their house selling service in England only
- They are the second most popular online agent by number of houses they have for sale (Purplebricks is currently on top)
- They have over 21,000 reviews on their TrustPilot profile, with an “Excellent” rating
Is Strike’s house-selling service actually free?
In short, yes!
When I mentioned Strike’s free service on my Facebook Page (consider joining the groovy gang if you haven’t done so already), a couple of people confirmed that it’s the real deal:
Besides from that, I’ve received plenty of positive reviews through other channels. But perhaps the nail in the coffin is the fact that Strike have over 21,000+ reviews on TrustPilot, with the overwhelming majority being extremely positive.
So yes, you can legitimately sign-up to Strike’s service and sell your house without spending a dime.
Is there a catch with Strike’s service or what?
Not really. For all intents and purposes, you can bag a free house selling service, no strings attached. However, there are note-worthy limitations to their service, which may make Strike’s freebie a non-starter for you.
England only
Strike currently only sell properties in England. So if your property is located elsewhere, I’m sorry, you’re shit out of luck, because there are no freebies or party bags for you here, only a link to alternative online estate agents that cover the UK (for a small cost, mind you).
If you’re fortunate enough to be in England, then the bottom line is, no one else is offering anything remotely close to Strike’s free house-selling service. It truly is a bargain.
Why is Strike Free / how does Strike make money?
Ok, so here’s the explanation…
Strike toss away their core services for free because they hope to make more than enough money from up-selling additional services, which includes the following:
Service | Cost |
---|---|
Rightmove listing | £299 |
Photo PackageEverything included for free, plus: photos and floorplan. | £599 £699 in some London postcodes |
Performance PackageEverything included in the Photo Package, plus: Digitally-enhanced professional photos, 360° virtual tour and a premium floorplan, Rightmove premium listing (which generates more views), Facebook boost campaign. | £699 £899 in some London postcodes |
Energy Performance Certificate | £99 |
Hosted Viewings | £799 £999 in some London postcodes |
Conveyancing services | Varies |
Moving service | Varies |
Mortgage services*Strike won’t charge you for this, but they will earn commission from the lender if they successfully arrange a mortgage for you | *£0 |
In all fairness to Strike, they are transparent about their up-selling tactics. This is what it says on their website:
We recommend useful services when you need them – such as mortgage, conveyancing and insurance advice. there’s no obligation, but if you use one of our partners we get a commission, which we are upfront about from the start.
Yup, Strike is basically a salesmen scrambling around for commission.
To reiterate, there is NO obligation to buy any of their add-on services – that’s a common and understandable fear. Perhaps this will help settle your nerves:
However, we can assume that they hope we do buy into the additional services, and somewhere along the line they may even try a hard-sales approach, but we certainly won’t be contractually obligated to pay a penny for any additional junk if we choose not to. For now, anyways.
I already highlighted how it’s possible to benefit from significantly cheaper alternatives to Strike’s professional photography service, and that’s pretty much the theme across the board. You won’t really be getting any real bargains by tossing their extras into your shopping basket, only convenience. I’ll leave it in your capable hands to decide which you value more, price or convenience.
In any case, good sense should always encourage you to get multiple quotes from different suppliers so you know exactly where you stand. Here are my suggestions:
- Energy Performance Certificates: LettingAProperty.com sell EPC’s for £69 (Inc VAT)
- Mortgages Quotes: Habito is a free online mortgage brokerage, and they have been amassing a huge amount of positive feedback for providing extremely competitive mortgage deals. They have a 4.8 / 5 TrustPilot rating from over 2000+ customers (at the time of writing this blog post).
- Conveyancing Quotes: Get 4 instant quotes from expert SRA or CLC regulated conveyancing solicitors and Licensed Conveyancers by using this online tool by Reallymoving.com. Average saving is £365.
- Moving Quotes: Get 5 quotes from reallymoving.com, one of the most popular comparison websites for removal companies.
Yup, I’m sure Strike will be thrilled with me encouraging you to grab their freebie and then bargain hunt elsewhere for all the extra bells and whistles.
Sorry Strike, but your ‘giveaway’ model tells me that you’ll never be able to offer me a good price on your extras. You simply ain’t gotz the margins.
But I do get it, they need to put food on the table somehow.
Should you use Strike to sell your home? Are they any good?
Just to clarify, I haven’t used Strike’s (or Housesimple’s) estate agency services, so I can’t do anything other than make you aware of their current offering, and explain why and how it’s free (because, as said, it can seem suspicious at a glance). However, it’s worth pointing out that they do have positive reviews on TrustPilot from 21,000+ folks, with a current rating of 4.7 (out of 5).
I personally can’t imagine their business model being sustainable forever, it seems too unprofitable. So if Strike’s “freebie” strategy eventually ends up being their downfall, then so be it. that’s on them.
Fortunately, they have backers’ with more money than sense, so they can probably chug along for the foreseeable.
But hey, that’s not our concern. If food is being offered for free, why not snap it up while the sun is shinning, is what I say?
Your feedback: have you used Strike’s free service?
If so, I’d love to hear your experience.
Were they.. errr… worth the money? Leave a comment below…
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.
Thanks for this. I was desperately looking for the small print that would eventually come back to haunt me.
If the only catch is that housesimple are going to try and up sell me products that I don't have to buy in order for them to make money, then I can live with that.
Risky model, but makes sense. Alot of people must be opting into their extra services. I imagine conveyancing is popular.
I'll let you know how I get on. Wish me luck!