Strike (Formerly Housesimple) Will Sell Your House For Free – What’s The Catch?

Use Strike (formerly housesimple) for Free

If you’ve just discovered that (formerly have taken an axe to their fees, making their house-selling service COMPLETELY FREEyes, the same service they used to flog for a whopping £995 – then your first reaction is probably the same as everyone else’s: jump onto Google to find out what the hell is going on!

So here we are!

Meanwhile, Strike’s rivals, Purplebricks & Yopa, don’t seem phased, because they’re still flogging their very similar Hybrid estate agency service north of £950.

Reluctant to believe that an estate agent could give away something for free – let alone the same service that used to cost a small fortune – the obvious question is being asked. Is this weird looking “thing” legit?

On the surface, the offer doesn’t make sense. In fact, it feels straight-up batshit crazy. So if you don’t know what the deal is, allow me to explain what’s going on…

FYI, Housesimple have gone through a complete re-brand, they are now For all intents and purposes, they’re the same company offering the same services they always have, but they’ve thrown themselves under the surgical knife and made some superficial amendments.

Going forward, Housesimple is no more. It’s Strike! STRIKE!

Table of contents:

Is Strike’s house-selling service actually free?

In short, yes! Totally free.

When I mentioned Strike’s free services (note, they were Housesimple at the time) on my Facebook Page (consider joining if you haven’t done so already), a couple of people confirmed that it’s the real deal:

Housesimple free service reviews

So yup, you can legitimately sign-up to Strike’s service and sell your house without spending a dime.

Here’s an overview of what you get for free:

Estate AgentRatingDurationIncludes / NotesPrice
TrustPilot Reviews
6 months
Includes / Notes

No fee package
  • Rightmove listing
  • Zoopla listing
  • Photograghs
  • Floorplan
  • Negotiation
  • For sale sign
  • In-person valuation
  • 13 weeks Sole Agency contract
Price*FreeInc VAT

Visit WebsiteBook Free In-Person Valuation

Yup, everything listed is included with the free package.

Truly baffling.

So, is there a catch or what?


There isn’t a catch per’se with Strike’s FREE service, but there is a hefty limitation, which may make this a non-starter for the majority of homeowners (looking to sell) in the UK.

Catch 1: England only!

First and foremost, Strike currently only sell properties in England. So if your property is located in any other country in the UK, I’m sorry, but you’re out of luck, there are no freebies or party bags for you here, only a link to alternative online estate agents available to you at a cost (small cost, mind you).

Catch 2: Strike will either provide you with a “Hybrid” service or a “Virtual” service (but not really a catch)

Strike used to limit their services to specific regions in the North of England, but they now service the whole of England (even though Strike don’t want you to know that, apparently. More on that shortly). However, depending on where your property is located in the country, you will either receive a ‘Hybrid’ service or a ‘Virtual’ (online only) service.

Strike’s “Hybrid” service

The free hybrid service includes the following:

  • 6 months marketing on Rightmove, Zoopla + more
  • Photographs
  • Floorplan
  • Negotiation
  • For sale sign
  • Sales progression
  • In-person valuation

Yes, it’s all FREE, and as said, it’s comparable to what Purplebricks & Yopa currently offer for an eye-watering £999.

However, Strike’s Hybrid service is currently only available to a select few regions in the north of England, which currently includes the following regions:

  • North East
    • Gateshead
    • Newcastle
    • Sunderland
    • Middlesbrough
    • Whitley Bay
    • South Shields
    • Northumberland
    • Hartlepool
    • Durham
    • Darlington
    • Hexham
  • North West
    • Chester
    • Manchester
    • Liverpool
  • Yorkshire and The Humber
    • Leeds
    • Sheffield
    • York
    • Bradford
    • York
  • Midlands
    • Leicester
    • Nottingham
    • Derby
    • Birmingham
    • Wolverhampton
    • Coventry
    • Worcester
    • Shrewsbury
    • Cheltenham
    • Hereford

The specific postcodes their “hybrid” service currently covers is the following: B1 – 50, B6 – 99, BB, BD, BL, CA, CH1- 4, CH25 – 34, CH41 – 49, CH60 – 66, CH70, CH88, CH99, CV, CW, DE, DG, DH, DL, DN, DY, FY, GL1 – 20, GL50 – 56, HD, HG, HR, HU, HX, IM, L, LA, LE1-19, LE21, LE41, LE55, LE65 – 67, LE87, LE94 – 95, LN, LS, M, NE, NG1 – 25, NG31 – 34, NG80, NG90, OL, PE10 – 12, PE20 – 25, PR, S, SK, SR, ST1 – 21, ST55, SY, TD, TF, TS, WA, WF, WN, WR, WS, WV, YO.

Strike’s “Virtual” (online only) service

To be honest, I don’t even know if I should be telling you about their free virtual service, because when I pressed Strike’s marketing team for details on the service (so I could promote it), this is the response I received:

Strike is currently trialling the offering to customers outside of it’s core operating region. On that basis Strike would like to avoid promoting this service where possible as the information and proposition promoted may quickly become inaccurate as the trial progresses.

*scratches noggin* I’m so confused! Why did they tell me about their new virtual service in the first place then if not to promote it? Here I am nonetheless, with my gigantic and toxic blabbermouth, promoting the crap out if it.

The deal is: if you don’t qualify for the hybrid service, you’re not left out in the cold completely, because you’ll still qualify for their free “virtual” (online only) service, which is available to the rest of England.

The virtual service includes everything the hybrid service does minus the “in-person valuation”, instead you’ll get a digital valuation report (which is presumably compiled by current and historical house price data).

So, to clarify, the virtual service includes*:

  • 6 months marketing on Rightmove, Zoopla + more
  • Photographs
  • Floorplan
  • Negotiation
  • For sale sign
  • Sales progression
  • In-person valuation Digital valuation report

*please note, this might change over time.

Once again, yes, it’s all for free.

In-person valuation or digital valuation report, either way it’s a mind-boggling offer. No one else is offering anything remotely close to Strike’s Hybrid or Virtual house selling services.

If you’re specifically looking for a package which includes a local agent to conduct an in-person valuation (and you don’t qualify for the Hybrid package), then you might want to look elsewhere for an alternative online estate agent. For me, it wouldn’t be a deal-breaker, because it’s easy enough to get an accurate house valuation from external sources, while still taking advantage of Strike’s freebie.

If you want someone to host your viewings, then don’t fret, because Strike offer hosted viewings for an optional extra (£300) for both their Hybrid and Virtual service.

How to sell your property with Strike

Step 1: Get a valuation

Strike’s free service includes a valuation, and arranging one should be step 1.

Depending on your postcode, you’ll either qualify for the free Hybrid or free Virtual service. If you qualify for their Hybrid service, you’ll be able to schedule an agent to conduct an in-person valuation through their online calendar. Everyone else will be provided with an online valuation/report.

To clarify, there is 100% no obligations to use their service after a valuation is conducted.

You can book your valuation by following this link.

As said, Strike isn’t exactly shouting from the rooftops that they will provide a service to the entire country, so if you enter a postcode which slips outside of the regions they’re openly targeting (which are the northern Hybrid regions), they should still offer you with an online-only service.

If at any point they shutdown the virtual service, no harm, no foul. It’s worth a try either way, in my opinion.

Step 2: Instruct Strike to sell your home

If you are happy with the valuation, you can then choose to instruct Strike to sell your home. Your property will then be marketed for sale for 6 months on the UK’s biggest property portals, including Rightmove & Zoopla.

Step 3: Going live and managing your advert & enquiries

Once your advert is live you’ll be able to manage everything via Strike’s online dashboard, including your viewings schedule and any offers made.

Will Strike’s “Hybrid” service eventually be free in my area?

It’s hard to say.

However, Strike have said they do eventually plan on rolling out their hybrid service to other areas eventually, and when they do, I intend to update this blog post. So stay tuned. However, my guess is, they’re going to expand slowly, so I wouldn’t make plans based on the hope that they will service your area in the near future.

You may not have unscratched the winning lotto ticket today, you may tomorrow. Or more realistically, in the coming months. Or years.

But remember, the virtual service that is available [for those that don’t qualify for the hybrid service] isn’t a terrible consolation prize by any means by any stretch, and in fact, many may prefer it. It’s an incredible deal… it’s free, after all.

Why is Strike Free?

If you’re anything like me, then you don’t like things you don’t understand, so that’s why I want to clear any doubts.

While Strike’s offer sounds amazing, WHY IS IT FREE? I NEED TO KNOW!!!

Ok, so here’s the explanation…

Strike toss away their core services for free because they hope to make enough money from up-selling additional services, which includes the following:

  • Upgrading Rightmove ads (i.e. if you pay extra for a Rightmove premium listing, which generates more views)
  • Energy Performance Certificates (£90)
  • Hosted Viewing Services (£549 for unlimited viewings, or *£35 per hosted viewing on a ‘pay as you go’ basis)
  • Conveyancing Services (price varies by case)
  • Moving services (price varies by case)
  • Mortgage brokering service (they won’t charge you for this, but they will earn commission from the lender if they successfully arrange a mortgage for you)

*You might be subject to an additional on-off fee of £78 for key management e.g. key collection/return or ‘key safe’ installation at the premises.

In all fairness to Strike, they are transparent about their up-selling tactics. This is what it says on their website:

We recommend useful services when you need them – such as mortgage, conveyancing and insurance advice. There’s no obligation, but if you use one of our partners we get a commission, which we are upfront about from the start.

Yup, Strike is basically a salesmen scrambling around for commission.

To irritate, there is NO obligation to buy any of their add-on services. However, we can assume that they hope we do – and somewhere along their sales-funnel they’ll probably be a hard-sales approach – but we certainly won’t be contractually obligated to pay a penny for any additional junk. For now, anyways.

Based on their EPC price (£90), I think it’s also safe to assume you won’t be getting any real bargains by tossing their extras into your shopping basket, only convenience (maybe). I’ll leave it in your capable hands to decide which you value more, value or convenience.

In any case, good sense should always encourage you to get multiple quotes from different suppliers so you know exactly where you stand. Here are my suggestions:

Yup, I’m sure Strike will be thrilled with that top tip of mine.

Sorry Strike, but your ‘giveaway’ model tells me that you’ll never be able to offer me a good price on your extras. You simply ain’t gots the margins.

As a final note, I want to make it clear that I believe the details covered in this blog post regarding Strike’s service is true at the time of publication. But it may change tomorrow.

I will do my utmost to keep this blog post up-to-date if/when Strike change the terms of their service, but for the most accurate and up-to-date details, you should always rely on Strike’s official website.

Should you use Strike to sell your home? Are they any good?

Just to clarify, I haven’t used Strike’s (or Housesimple’s) estate agency services, so I can’t do anything other than make you aware of their current offering, and explain why and how it’s free (because, as said, it can seem suspicious at a glance). However, it’s worth pointing out that they do have positive reviews on TrustPilot from 7000+ folks, with a current rating of 4.7 (out of 5).

I can’t imagine this business model being sustainable forever, it seems too unprofitable. So, if Strike’s unlikely strategy (to dominate the market) eventually ends up being their downfall, then so be it. That’s on them.

Fortunately, they have backers’ with more money than sense.

But hey, that’s not our concern. If free food is being offered, why not snap it up?

Your feedback: have you used Strike’s (or Housesimple’s) free service?

If so, I’d love to hear your experience.

Were they.. errr… worth the money? Leave a comment below…

Remember, if you don’t qualify for Strike’s freebie, check out the list of other online estate agents, which start from £99. No, it’s not free, but still peanuts in the grand scheme of things.

18 Join the Conversation...

Guest Avatar
Clive 14th January, 2020 @ 17:23

Thanks for this. I was desperately looking for the small print that would eventually come back to haunt me.

If the only catch is that housesimple are going to try and up sell me products that I don't have to buy in order for them to make money, then I can live with that.

Risky model, but makes sense. Alot of people must be opting into their extra services. I imagine conveyancing is popular.

I'll let you know how I get on. Wish me luck!

Guest Avatar
LisaG 2nd February, 2020 @ 10:36

My parents listed their property with housesimple last week and when they told me it was for free my instant reaction was to assume they had been taken advantage of. Panic set in so I started googling around to find out if it's a scam where they'll eventually have to pay a massive commission.

Thank you for making it clear and putting my mind at ease. I think the whole free concept is going to confuse people because it obviously seems too good to be true at first.

Guest Avatar
Andie 17th February, 2020 @ 15:30

What you fail to mention is the cost it has to the people buying the property hosted by house simple. They force themselves on you like some telesales company. They phoned everyday trying to get me to use their solicitors etc and the minute I told them we had our own solicitors they stopped contacting us. They don't call you back, respond to emails or keep you updated on any way. They even told us our vendors had had another higher offer and tried to get us to pay more. When I spoke with the actually vendor he said he had told them on many occasions he was honouring our offer. We've been waiting weeks for paperwork to go to our solicitors and I'm getting increasingly frustrated with the situation. They even sent an email message to the vendor saying they are waiting for paperwork from us to progress with the sale which is total BS. So I don't know if the experience we're having is down to a duff employee or if it's the whole company but if I didn't love this property so much I would have given up weeks ago.... Buyer beware, they don't need to sell your property if they're making money from solicitor fees and viewings

Guest Avatar
Pearl 20th March, 2020 @ 07:45

HouseSimple are awesome. I got a offer for my property after only three days of viewing at the price I asked for and all for FREE! I hope House Simple continue to Prosper They deserve to. They are definitely the best Estate Agents I know, friendly, truthful,very helpful and professional. and I would recommend them to anyone.

Guest Avatar
Clive 23rd July, 2020 @ 17:05

We was not told about the 6 month clause found out today when they took the house simple sign down and didn't replace it with a new sign only spoke to them last week and they said nothing about it just that they would be swooping the signs.we paid £399 for photos when we complained about them they wasn't interested I ended up taking some more and changing them myself.Of the £399 the photographer only gets £50 so they pocket the rest would not recommend this if they were the last estate agents on the planet they do nothing for you except try and sell you things you don't need.

Guest Avatar
Ron 9th August, 2020 @ 22:36

This blog has been really helpful and more importantly the comments left by readers. I am alarmed by some of the comments which elude to an underhanded approach, but if something is free, what can you expect. Ensuring you have a complete understanding of the transaction and what to expect is the basis for a good experience (or at least it should). As I am in the catchment area, an on site valuation has been booked and it will be interesting to see what the outcome is. I was in the process of giving the go ahead to put my house on the market with a local agent, having already had 3 valuations and know what the house is worth. Will keep you and your readers up dated on how this progresses.

Guest Avatar
Karen Nutter 23rd August, 2020 @ 11:55

We decided to use Housesimple and opted for the £399 package including professional photos. We didn’t really expect much given the fee so just speculating! Our property sold within a few days of the advert going live with 2 full asking price cash offers. We have decided to use their conveyancing service and to be honest the whole process has been good, we’ve had a number of stresses but that’s down to issues with various certificates for the property which we have sorted out. We should exchange imminently and complete shortly afterwards. Given the fees we will have saved I’d definitely recommend them.

Guest Avatar
MRS P. 18th September, 2020 @ 17:47

Strike sold my house in under a fortnight at no cost to me. It's in a price bracket over £500k so I confident they sold it more quickly than a local agent would've done. I've absolutely no complaint about them or their service. I found them professional throughout. Their website is easy to use and has a website dashboard to keep all parties informed. In my experience they do what they promise. I recommend them.

Guest Avatar
Lisa 3rd October, 2020 @ 10:53

Just wanted to pop by and say thanks for this post. I read it before making a decision about which estate agent to go with. I ended up putting it on with Strike a week ago and yesterday got the offer I wanted. I did the photos, description and viewings myself, so I would recommend it so far if you're happy to do little bit of graft. Only criticism so far is that neither the buyer or myself could get hold of the negotiator so we ended up negotiating ourselves and agreeing a price over their messaging system - this was quite late on a Friday afternoon though to be fair! The test now is to see how effective they are on the progression phase. Fingers crossed!!

The Landlord Avatar
The Landlord 4th October, 2020 @ 10:26

Many thanks for the feedback, and I'm glad to hear my blog post was of use, but more importantly, that you managed to find a buyer so quickly!

Best of luck with the sale. Please let us know how it goes!

Guest Avatar
Trev 28th November, 2020 @ 10:25

I have read all the comments and the article and only saw one person who mentioned the for sale board. I just thought I would add that 'Strike', former 'House Simple'insist that you have a for sale board. I personally don't like them.

The Landlord Avatar
The Landlord 28th November, 2020 @ 10:29

Why is that such a bad thing? They're giving you a free service, so in return they want a little advertising in the form of a for sale sign (which is perfectly normal) - is that really such a tall ask?

Guest Avatar
Barb 28th November, 2020 @ 13:38

Thanks for the email, very timely. I'll certainly try Strike to sell a rental of mine, I'm ready to cash out while the market is booming!!!

Guest Avatar
Sue 3rd December, 2020 @ 20:44

I am using Strike to sell my property. The problem has been that my buyer has used the services offered by Strike, including a mortgage broker and solicitors. My property is a 1 bed flat with no chain involved. 7 months down the line, we are still no closer to closing the deal as the recommended solicitors take 3 days to respond to any email at the earliest and the broker did nothing for 4 months before chasing the lender and so there is still no mortgage in place for the buyer. When looking at the cost of running an empty flat, I can confirm it would have been cheaper to pay an estate agent that didn't recommend Premier Property Lawyers or recommend using their own brokers. Be warned! There is no such thing as a free lunch!

Guest Avatar
Lindsay Whitfield 5th January, 2021 @ 16:46

I used Housesimple and completed my sale last July. I have to say, I couldn't fault them. I used the free mortgage advice service which provided excellent customer service. No hidden fees and despite the pandemic, they were right on top if everything, very proactive and keptin touch regularly. I would definitely recommend them.

Guest Avatar
Gary Mc Donald 15th March, 2021 @ 04:48

I am trying to book a valuation but ALL your time slots whilst showing available on your website are NOT. I want a valuation next weekend so if I don't hear back from you quickly will have to arrange with someone else

Guest Avatar
Mrs R 7th May, 2021 @ 12:03

Yes they may offer to sell the house for free but that just means they will string things out and not provide a memorandum of sale as they wait for someone to come along who will accept their additional services. If the buyer and seller decide not to engage strike in any of their upsold services then expect to be waiting for a long time for the sale to be completed.

You get what you pay for and if you pay nothing then expect a less than satisfactory service.

Guest Avatar
john 9th June, 2021 @ 15:44

Strike sold our £525k house in 3 days, we particularly wanted the photo/virtual tour/ floorplan package at £499, as we had the house for sale with a local estate agent for many months and thought it was likely that this aspect of the advertising had been the trouble. The Photographer was very professional, spent 2 hours at the property and had everything ready for the advert in 24 hours.Once sold various individuals from STRIKE contacted us and had managed to get all the proof of funds,solicitors info etc from the buyers within 48 hours which they then quickly passed on to our own solicitor, their other services were offered, but we did'nt need them and did not find STRIKE pushy! We are now awaiting completion, things could still go wrong yet, but STRIKE have done all their bit without any complaints from us, could not really have been any better.

















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