Strike Will Sell Your House For Free – What’s The Catch?

1 out of 5 rating2 out of 5 rating3 out of 5 rating4 out of 5 rating1 out of 5 rating 10 people have rated Strikes (formerly Housesimple) Free Service | Leave your Comment / Review (formerly

Update (December 2023): earlier in the year, out of nowhere, online estate agent Strike, officially purchased the juggernaut

What does that mean? Everything in this blog post is now outdated and irrelevant. Strike is closing their doors (they may have already done it by the time you read this), but fear not – they have migrated their free house-selling service onto Yay!

In other words, Strike has moved all their services onto

You can either go straight to to book a free house valuation, or read my full Purplebricks review that explains how their free house-selling service works.

(The below is out of date now – I’m leaving behind a pruned version of my original blog post for the archives)

If you’ve just discovered Strike (formerly, and currently in the process of taking over Purplebricks) – the COMPLETELY FREE estate agent – then your first reaction is probably the same as mine (and everyone else’s): to jump onto Google to find out what the hell is going on, and particularly look for some genuine Strike estate agent reviews!

Naturally, we’re all reluctant to believe that an estate agent could give away something for free, so the obvious questions have to be asked:

Is Strike’s estate agency service REALLY free (without any hidden fees)?
Is Strike a good estate agent?

Allow me to explain what’s going on…

Table of contents

Strike estate agent service overview

In a nutshell, here’s a brief overview of Strike’s free estate agency service, and why it’s turning so many heads and causing disbelief…

  • is the only completely free online estate agent
  • Strike was formerly Housesimple, which started in 2007. They rebranded to Strike in 2020
  • They currently provide their house selling service in England only
  • They are the second most popular online agent by number of houses they have for sale (Purplebricks is currently on top)
  • They have over 21,000 reviews on their TrustPilot profile, with an “Excellent” rating
Strike’s FREE House-selling service
Estate AgentDurationIncludes / NotesPrice
6 months
Includes / Notes

No fee package
  • Key features
  • Zoopla listing
  • Negotiation
  • For sale sign
  • In-person valuation
  • 13 weeks Sole Agency contract



Is Strike’s house-selling service actually free?

In short, yes!

When I mentioned Strike’s free service on my Facebook Page (consider joining the groovy gang if you haven’t done so already), a couple of people confirmed that it’s the real deal:

Besides from that, I’ve received plenty of positive reviews through other channels. But perhaps the nail in the coffin is the fact that Strike have over 21,000+ reviews on TrustPilot, with the overwhelming majority being extremely positive.

So yes, you can legitimately sign-up to Strike’s service and sell your house without spending a dime.

Is there a catch with Strike’s service or what?

Not really. For all intents and purposes, you can bag a free house selling service, no strings attached. However, there are note-worthy limitations to their service, which may make Strike’s freebie a non-starter for you.

England only

Strike currently only sell properties in England. So if your property is located elsewhere, I’m sorry, you’re shit out of luck, because there are no freebies or party bags for you here, only a link to alternative online estate agents that cover the UK (for a small cost, mind you).

If you’re fortunate enough to be in England, then the bottom line is, no one else is offering anything remotely close to Strike’s free house-selling service. It truly is a bargain.

Why is Strike Free / how does Strike make money?

Ok, so here’s the explanation…

Strike toss away their core services for free because they hope to make more than enough money from up-selling additional services, which includes the following:

Strike’s optional paid services

Rightmove listing


Photo Package

Everything included for free, plus: photos and floorplan.


£699 in some London postcodes

Performance Package

Everything included in the Photo Package, plus: Digitally-enhanced professional photos, 360° virtual tour and a premium floorplan, Rightmove premium listing (which generates more views), Facebook boost campaign.


£899 in some London postcodes

Energy Performance Certificate


Hosted Viewings


£999 in some London postcodes

Conveyancing services


Moving service


Mortgage services

*Strike won’t charge you for this, but they will earn commission from the lender if they successfully arrange a mortgage for you


In all fairness to Strike, they are transparent about their up-selling tactics. This is what it says on their website:

We recommend useful services when you need them – such as mortgage, conveyancing and insurance advice. there’s no obligation, but if you use one of our partners we get a commission, which we are upfront about from the start.

Yup, Strike is basically a salesmen scrambling around for commission.

To reiterate, there is NO obligation to buy any of their add-on services – that’s a common and understandable fear. Perhaps this will help settle your nerves:

Here’s the full Facebook post (if you’re interested).

However, we can assume that they hope we do buy into the additional services, and somewhere along the line they may even try a hard-sales approach, but we certainly won’t be contractually obligated to pay a penny for any additional junk if we choose not to. For now, anyways.

I already highlighted how it’s possible to benefit from significantly cheaper alternatives to Strike’s professional photography service, and that’s pretty much the theme across the board. You won’t really be getting any real bargains by tossing their extras into your shopping basket, only convenience. I’ll leave it in your capable hands to decide which you value more, price or convenience.

In any case, good sense should always encourage you to get multiple quotes from different suppliers so you know exactly where you stand. Here are my suggestions:

Yup, I’m sure Strike will be thrilled with me encouraging you to grab their freebie and then bargain hunt elsewhere for all the extra bells and whistles.

Sorry Strike, but your ‘giveaway’ model tells me that you’ll never be able to offer me a good price on your extras. You simply ain’t gotz the margins.

But I do get it, they need to put food on the table somehow.

Should you use Strike to sell your home? Are they any good?

Just to clarify, I haven’t used Strike’s (or Housesimple’s) estate agency services, so I can’t do anything other than make you aware of their current offering, and explain why and how it’s free (because, as said, it can seem suspicious at a glance). However, it’s worth pointing out that they do have positive reviews on TrustPilot from 21,000+ folks, with a current rating of 4.7 (out of 5).

I personally can’t imagine their business model being sustainable forever, it seems too unprofitable. So if Strike’s “freebie” strategy eventually ends up being their downfall, then so be it. that’s on them.

Fortunately, they have backers’ with more money than sense, so they can probably chug along for the foreseeable.

But hey, that’s not our concern. If food is being offered for free, why not snap it up while the sun is shinning, is what I say?

Your feedback: have you used Strike’s free service?

If so, I’d love to hear your experience.

Were they.. errr… worth the money? Leave a comment below…

23 Join the Conversation...

1 out of 5 rating2 out of 5 rating3 out of 5 rating4 out of 5 rating1 out of 5 rating10 people have rated their experience with Strikes (formerly Housesimple) Free Service.4.2 out of 5 Stars.Leave your Comment / Review
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Clive 14th January, 2020 @ 17:23

Thanks for this. I was desperately looking for the small print that would eventually come back to haunt me.

If the only catch is that housesimple are going to try and up sell me products that I don't have to buy in order for them to make money, then I can live with that.

Risky model, but makes sense. Alot of people must be opting into their extra services. I imagine conveyancing is popular.

I'll let you know how I get on. Wish me luck!

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LisaG 2nd February, 2020 @ 10:36 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 4 out of 5 rating 5 out of 5 rating

My parents listed their property with housesimple last week and when they told me it was for free my instant reaction was to assume they had been taken advantage of. Panic set in so I started googling around to find out if it's a scam where they'll eventually have to pay a massive commission.

Thank you for making it clear and putting my mind at ease. I think the whole free concept is going to confuse people because it obviously seems too good to be true at first.

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Andie 17th February, 2020 @ 15:30

What you fail to mention is the cost it has to the people buying the property hosted by house simple. They force themselves on you like some telesales company. They phoned everyday trying to get me to use their solicitors etc and the minute I told them we had our own solicitors they stopped contacting us. They don't call you back, respond to emails or keep you updated on any way. They even told us our vendors had had another higher offer and tried to get us to pay more. When I spoke with the actually vendor he said he had told them on many occasions he was honouring our offer. We've been waiting weeks for paperwork to go to our solicitors and I'm getting increasingly frustrated with the situation. They even sent an email message to the vendor saying they are waiting for paperwork from us to progress with the sale which is total BS. So I don't know if the experience we're having is down to a duff employee or if it's the whole company but if I didn't love this property so much I would have given up weeks ago.... Buyer beware, they don't need to sell your property if they're making money from solicitor fees and viewings

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Pearl 20th March, 2020 @ 07:45 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 4 out of 5 rating 5 out of 5 rating

HouseSimple are awesome. I got a offer for my property after only three days of viewing at the price I asked for and all for FREE! I hope House Simple continue to Prosper They deserve to. They are definitely the best Estate Agents I know, friendly, truthful,very helpful and professional. and I would recommend them to anyone.

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Clive 23rd July, 2020 @ 17:05 1 out of 5 rating 2 out of 5 rating 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating

We was not told about the 6 month clause found out today when they took the house simple sign down and didn't replace it with a new sign only spoke to them last week and they said nothing about it just that they would be swooping the signs.we paid £399 for photos when we complained about them they wasn't interested I ended up taking some more and changing them myself.Of the £399 the photographer only gets £50 so they pocket the rest would not recommend this if they were the last estate agents on the planet they do nothing for you except try and sell you things you don't need.

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Ron 9th August, 2020 @ 22:36 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 4 out of 5 rating 5 out of 5 rating

This blog has been really helpful and more importantly the comments left by readers. I am alarmed by some of the comments which elude to an underhanded approach, but if something is free, what can you expect. Ensuring you have a complete understanding of the transaction and what to expect is the basis for a good experience (or at least it should). As I am in the catchment area, an on site valuation has been booked and it will be interesting to see what the outcome is. I was in the process of giving the go ahead to put my house on the market with a local agent, having already had 3 valuations and know what the house is worth. Will keep you and your readers up dated on how this progresses.

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Karen Nutter 23rd August, 2020 @ 11:55 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 4 out of 5 rating 5 out of 5 rating

We decided to use Housesimple and opted for the £399 package including professional photos. We didn’t really expect much given the fee so just speculating! Our property sold within a few days of the advert going live with 2 full asking price cash offers. We have decided to use their conveyancing service and to be honest the whole process has been good, we’ve had a number of stresses but that’s down to issues with various certificates for the property which we have sorted out. We should exchange imminently and complete shortly afterwards. Given the fees we will have saved I’d definitely recommend them.

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MRS P. 18th September, 2020 @ 17:47 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 4 out of 5 rating 5 out of 5 rating

Strike sold my house in under a fortnight at no cost to me. It's in a price bracket over £500k so I confident they sold it more quickly than a local agent would've done. I've absolutely no complaint about them or their service. I found them professional throughout. Their website is easy to use and has a website dashboard to keep all parties informed. In my experience they do what they promise. I recommend them.

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Lisa 3rd October, 2020 @ 10:53

Just wanted to pop by and say thanks for this post. I read it before making a decision about which estate agent to go with. I ended up putting it on with Strike a week ago and yesterday got the offer I wanted. I did the photos, description and viewings myself, so I would recommend it so far if you're happy to do little bit of graft. Only criticism so far is that neither the buyer or myself could get hold of the negotiator so we ended up negotiating ourselves and agreeing a price over their messaging system - this was quite late on a Friday afternoon though to be fair! The test now is to see how effective they are on the progression phase. Fingers crossed!!

The Landlord Avatar
The Landlord 4th October, 2020 @ 10:26

Many thanks for the feedback, and I'm glad to hear my blog post was of use, but more importantly, that you managed to find a buyer so quickly!

Best of luck with the sale. Please let us know how it goes!

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Trev 28th November, 2020 @ 10:25

I have read all the comments and the article and only saw one person who mentioned the for sale board. I just thought I would add that 'Strike', former 'House Simple'insist that you have a for sale board. I personally don't like them.

The Landlord Avatar
The Landlord 28th November, 2020 @ 10:29

Why is that such a bad thing? They're giving you a free service, so in return they want a little advertising in the form of a for sale sign (which is perfectly normal) - is that really such a tall ask?

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Barb 28th November, 2020 @ 13:38

Thanks for the email, very timely. I'll certainly try Strike to sell a rental of mine, I'm ready to cash out while the market is booming!!!

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Sue 3rd December, 2020 @ 20:44

I am using Strike to sell my property. The problem has been that my buyer has used the services offered by Strike, including a mortgage broker and solicitors. My property is a 1 bed flat with no chain involved. 7 months down the line, we are still no closer to closing the deal as the recommended solicitors take 3 days to respond to any email at the earliest and the broker did nothing for 4 months before chasing the lender and so there is still no mortgage in place for the buyer. When looking at the cost of running an empty flat, I can confirm it would have been cheaper to pay an estate agent that didn't recommend Premier Property Lawyers or recommend using their own brokers. Be warned! There is no such thing as a free lunch!

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Lindsay Whitfield 5th January, 2021 @ 16:46 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 4 out of 5 rating 5 out of 5 rating

I used Housesimple and completed my sale last July. I have to say, I couldn't fault them. I used the free mortgage advice service which provided excellent customer service. No hidden fees and despite the pandemic, they were right on top if everything, very proactive and keptin touch regularly. I would definitely recommend them.

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Gary Mc Donald 15th March, 2021 @ 04:48

I am trying to book a valuation but ALL your time slots whilst showing available on your website are NOT. I want a valuation next weekend so if I don't hear back from you quickly will have to arrange with someone else

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Mrs R 7th May, 2021 @ 12:03

Yes they may offer to sell the house for free but that just means they will string things out and not provide a memorandum of sale as they wait for someone to come along who will accept their additional services. If the buyer and seller decide not to engage strike in any of their upsold services then expect to be waiting for a long time for the sale to be completed.

You get what you pay for and if you pay nothing then expect a less than satisfactory service.

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john 9th June, 2021 @ 15:44 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 4 out of 5 rating 5 out of 5 rating

Strike sold our £525k house in 3 days, we particularly wanted the photo/virtual tour/ floorplan package at £499, as we had the house for sale with a local estate agent for many months and thought it was likely that this aspect of the advertising had been the trouble. The Photographer was very professional, spent 2 hours at the property and had everything ready for the advert in 24 hours.Once sold various individuals from STRIKE contacted us and had managed to get all the proof of funds,solicitors info etc from the buyers within 48 hours which they then quickly passed on to our own solicitor, their other services were offered, but we did'nt need them and did not find STRIKE pushy! We are now awaiting completion, things could still go wrong yet, but STRIKE have done all their bit without any complaints from us, could not really have been any better.

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Damien 15th April, 2022 @ 10:44


I'm looking to sell my home with Strike and I want to know if Strike would let me use the professional photos I've already paid for when I tried to sell my property last year? Yes, I own the copyrights to the photos.

The Landlord Avatar
The Landlord 15th April, 2022 @ 12:19



I presume that would be okay, because it will save them time/expenses. But I guess you'll have to check with them to be certain?

If you do happen to find out, can you please let me know? I'm curious to know for certain myself. Many thanks.

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Flora Savva 6th October, 2022 @ 10:41 1 out of 5 rating 2 out of 5 rating 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating

Not impressed overall with this service. Which wasn't free. I paid upfront, so the incentive was no longer there to push the sale along to it's conclusion. My buyer has used their conveyancing service and it has been appalling. Very unprofessional in my opinion. And if it wasn't for the fact, that myself and my buyer kept in contact, I can't see how it would ever have gotten over the finishing line. We're almost there, but I've had to put a rocket up them to get it there. I also had to do all my own viewings. I'm not an estate agent, so it's not an easy thing to do. I paid £650 up front. In the beginning they were great, but overall with the added stress and time it's taken, almost 14 weeks, I'd say it's better to pay a local agent...

The Landlord Avatar
The Landlord 6th October, 2022 @ 12:44


Ah, sorry to hear that!

Out of curiosity, what were you actually charged for?

Generally speaking, I stay clear of the recommended conveyancing solicitors provided by an agent - they're usually overpriced and terrible! That's across the board in my opinion, and not specific to Strike.

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John bravken 16th January, 2023 @ 23:09 1 out of 5 rating 2 out of 5 rating 3 out of 5 rating 1 out of 5 rating 2 out of 5 rating

Sold my house in 2 weeks £25k above asking price then nightmare with the conveyance premier services that Strike recommended, as many other people have said buyer and seller work together and one of the buyers estate agent dragged the chain together she was excellent from signature ponteland. But saved a lot of money but everyone had a lot of stress

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