Strike (Formerly Housesimple) Will Sell Your House For Free – What’s The Catch?

Use Strike (formerly housesimple) for Free

If you’ve just discovered that (formerly have taken an axe to their fees, making their house-selling service completely freeyes, the same service they used to flog for a whopping £995 – then your first reaction is probably the same as everyone else’s: jump onto Google to find out what the hell is going on and what the catch is. So here we are!

Meanwhile, Strike’s main rivals, Purplebricks & Yopa, don’t seem phased, because they’re still flogging their very similar Hybrid estate agency service north of £950.

Reluctant to believe that an estate agent could give away something for free – let alone the same service that used to cost a small fortune – the obvious question is being asked: is this weird looking “thing” legit?

On the surface, the offer doesn’t make sense. In fact, it feels straight-up batshit crazy. So if you don’t know what the deal is, allow me to explain what’s going on…

Just to clarify, Housesimple have gone through a complete re-brand, they are now For all intents and purposes, they’re the same company offering the same services they always have, but they’ve thrown themselves under the surgical knife and made some superficial amendments.

Going forward, Housesimple is no more. It’s Strike! STRIKE!

Is Strike’s house-selling service actually free?

In short, yes! Totally free.

When I mentioned Strike’s free services (note, they were Housesimple at the time) on my Facebook Page (consider joining if you haven’t done so already), a couple of people confirmed that it’s the real deal:

Housesimple free service reviews

So yup, you can legitimately sign-up to Strike’s service and sell your house without spending a dime.

Here’s an overview of what you get for free:

Estate AgentRatingDurationIncludes / NotesPrice
TrustPilot Reviews
6 months
Includes / Notes

No fee package
  • 6 months marketing on Rightmove, Zoopla + more
  • Photograghs
  • Floorplan
  • Negotiation
  • For sale sign
  • In-person valuation
  • 13 weeks Sole Agency contract
Price*FreeInc VAT

Visit WebsiteBook Free In-Person Valuation

Yup, everything listed is included with the free package.

Truly baffling.

So, is there a catch or what?


I wouldn’t say there is a catch per’se, but there is a very hefty limitation to using Strike’s service, that may make this a non-starter for the majority of homeowners (looking to sell) in the UK.

Catch 1: England only!

First and foremost, Strike currently only sell properties in England. So if your property is located in any other country in the UK, I’m sorry, but you’re out of luck, there are no freebies or party bags for you here, only a kick in the teeth, and a link to alternative online estate agents available to you at a cost.

Catch 2: Strike will either provide you with a “Hybrid” service or a “Virtual” service

Strike used to limit their services to specific regions in the North of England, but they now service the whole of England (even though Strike don’t want you to know that, apparently. More on that shortly). However, depending on where your property is located in the country, you will either receive a ‘Hybrid’ service or a ‘Virtual’ (online only) service.

Strike’s “Hybrid” service

The free hybrid service includes the following:

  • 6 months marketing on Rightmove, Zoopla + more
  • Photographs
  • Floorplan
  • Negotiation
  • For sale sign
  • In-person valuation

Yes, it’s all FREE, and as said, it’s comparable to what Purplebricks & Yopa currently offer for an eye-watering £999.

However, Strike’s Hybrid service is currently only available to a select few regions in the north of England, which currently includes the following regions:

  • Midlands
  • North West
  • Yorkshire

The specific postcodes their “hybrid” service currently covers is the following: BB, BD, BL, CA, CH1- 4, CH25 – 34, CH41 – 49, CH60 – 66, CH70, CH88, CH99, CW, DG, DH, DL, DN, FY, HD, HG, HU, HX, IM, L, LA, LN, LS, M, NE, NG18 – 24, NG34, OL, PE10 – 12, PE20 – 25, PR, S, SK, SR, ST7 – 8, SY13 – 14, TD, TS, WA, WF, WN, YO.

Strike’s “Virtual” (online only) service

If you don’t qualify for the hybrid service, you’re not left out in the cold completely, so don’t worry. You’ll still qualify for their “virtual” (online only) service, which is available to the rest of England (just to irritate, they don’t seem to want people to know that, and I’ll get to why shortly).

The virtual service presumably means that you won’t receive any in-person services. I say presumably, because when I pressed Strike’s marketing team for details on what we should expect from their virtual service, this is the response I received:

Strike is currently trialling the offering to customers outside of it’s core operating region. However as it is a trial it is subject to frequent change. On that basis Strike would like to avoid promoting this service where possible as the information and proposition promoted may quickly become inaccurate as the trial progresses.

*scratches noggin* What the hell are they telling me? I’m not entirely sure whether I should or shouldn’t be telling you about their free virtual service, but here I am nonetheless, with my gigantic and toxic blabbermouth, blurting it all out. But moreover, it is clear that the service is subject to change.

So, the virtual service [presumably] includes:

  • 6 months marketing on Rightmove, Zoopla + more
  • Valuation report

In any case, at the very least, I imagine you should expect the above features.

Once again, yes, for free.

While it’s not as feature rich as the hybrid package, it’s still a mind-boggling offer in my opinion, particularly because getting a property listed on those portals is, generally speaking, the basis of a successful sale, and the primary feature most vendors are looking for when using an online agent. Everything else is just fluff and frills.

As said, Strike’s Hybrid service can be compared to Purplebricks & Yopa’s offerings, but their virtual service can be compared to DoorSteps & 99home’s, which are currently being flogged for a very reasonable £99.

If you’re looking for the support of a local agent to conduct an in-person valuation and/or provide hosted viewings (the latter being available as an optional paid add-on for the hybrid service), then the virtual service isn’t going to cut it I’m afraid, and you’ll have to look elsewhere for an alternative online estate agent that services your area (which is pretty much every other online agent).

How to sell your property with Strike

Step 1: Get a valuation

Strike’s free service includes a valuation, and arranging one should be step 1.

Depending on your postcode, you’ll either qualify for the free Hybrid or free Virtual service. If you qualify for their Hybrid service, you’ll be able to schedule an agent to conduct an in-person valuation through their online calendar. Everyone else will be provided with an online valuation/report.

To clarify, there is 100% no obligations to use their service after a valuation is conducted.

You can book your valuation by following this link.

As said, Strike isn’t exactly shouting from the rooftops that they will provide a service to the entire country, so if you enter a postcode which slips outside of the regions they’re openly targeting (which are the northern Hybrid regions), they should still offer you with an online-only service.

If at any point they shutdown the virtual service, no harm, no foul. It’s worth a try either way, in my opinion.

Step 2: Instruct Strike to sell your home

If you are happy with the valuation, you can then choose to instruct Strike to sell your home. Your property will then be marketed for sale for 6 months on the UK’s biggest property portals, including Rightmove & Zoopla.

Step 3: Going live and managing your advert & enquiries

Once your advert is live you’ll be able to manage everything via Strike’s online dashboard, including your viewings schedule and any offers made.

Will Strike’s Hybrid service eventually be free in my area?

It’s hard to say.

However, Strike have said they do eventually plan on rolling out their service to other areas eventually, and when they do, I intend to update this blog post. So stay tuned. However, my guess is, they’re going to expand into other areas very slowly.

So while you may not have unscratched the winning lotto ticket today, you may tomorrow. Or more realistically, in the coming months. Or years. But remember, as said, a virtual service isn’t a terrible consolation prize by any means, and in fact, many may prefer it. It’s still an incredible deal… it’s free, afterall.

Why is Strike Free?

If you’re anything like me, then you don’t like things you don’t understand, so that’s why I want to clear any doubts.

While Strike’s offer sounds amazing, WHY IS IT FREE? I NEED TO KNOW!!!

Ok, so here’s the explanation…

Strike toss away their core services for free because they hope to make enough money from up-selling additional services, which includes the following:

  • Upgrading Rightmove ads (i.e. paying extra for a premium listing, which generates more views)
  • Energy Performance Certificates (£90)
  • Hosted Viewing Services (£549 for unlimited viewings, or *£35 per hosted viewing on a ‘pay as you go’ basis)
  • Conveyancing Services (price varies by case)
  • Moving services (price varies by case)
  • Mortgage brokering (price varies by case)

*You might be subject to an additional on-off fee of £78 for key management e.g. key collection/return or ‘key safe’ installation at the premises.

In all fairness to Strike, they are transparent about their up-selling tactics. This is what it says on their website:

We recommend useful services when you need them – such as mortgage, conveyancing and insurance advice. There’s no obligation, but if you use one of our partners we get a commission, which we are upfront about from the start.

Yup, Strike is basically a salesmen scrambling around for commission.

To irritate, there is NO obligation to buy any of their add-on services. However, we can assume that they hope we do – and somewhere along their sales-funnel they’ll probably be a hard-sales approach – but we certainly won’t be contractually obligated to pay a penny for any additional junk. For now, anyways.

Based on their EPC price (£90), I think it’s also safe to assume you won’t be getting any real bargains by tossing their extras into your shopping basket, only convenience (maybe). I’ll leave it in your capable hands to decide which you value more, value or convenience.

In any case, good sense should always encourage you to get multiple quotes from different suppliers so you know exactly where you stand. Here are my suggestions:

Yup, I’m sure Strike will be thrilled with that top tip of mine.

Sorry Strike, but your ‘giveaway’ model tells me that you’ll never be able to offer me a good price on your extras. You simply ain’t gots the margins.

As a final note, I want to make it clear that I believe the details covered in this blog post regarding Strike’s service is true at the time of publication. But it may change tomorrow.

I will do my utmost to keep this blog post up-to-date if/when Strike change the terms of their service, but for the most accurate and up-to-date details, you should always rely on Strike’s official website.

So should you use Strike?

Just to clarify, I haven’t used Strike’s (or Housesimple’s) estate agency services, so I can’t do anything other than make you aware of their current offering, and explain why and how it’s free (because, as said, it can seem suspicious at a glance). However, it’s worth pointing out that they do have positive reviews on TrustPilot from 7000+ folks, with a current rating of 4.7 (out of 5).

I can’t imagine this business model being sustainable forever, it seems too unprofitable. So if this unlikely strategy to dominate the market eventually ends up being their downfall, then so be it. That’s on them.

Fortunately, they have backers’ with more money than sense.

But hey, that’s not our concern. If free food is being offered, why not snap it up?

Have you used Strike’s (or Housesimple’s) free service?

If so, I’d love to hear your experience.

Were they.. errr… worth the money? Leave a comment below…

Remember, if you don’t qualify for Strike’s freebie, check out the list of other online estate agents, which start from £99. No, it’s not free, but still peanuts in the grand scheme of things.

8 Comments- Join The Conversation...

Guest Avatar
Clive 14th January, 2020 @ 17:23

Thanks for this. I was desperately looking for the small print that would eventually come back to haunt me.

If the only catch is that housesimple are going to try and up sell me products that I don't have to buy in order for them to make money, then I can live with that.

Risky model, but makes sense. Alot of people must be opting into their extra services. I imagine conveyancing is popular.

I'll let you know how I get on. Wish me luck!

Guest Avatar
LisaG 2nd February, 2020 @ 10:36

My parents listed their property with housesimple last week and when they told me it was for free my instant reaction was to assume they had been taken advantage of. Panic set in so I started googling around to find out if it's a scam where they'll eventually have to pay a massive commission.

Thank you for making it clear and putting my mind at ease. I think the whole free concept is going to confuse people because it obviously seems too good to be true at first.

Guest Avatar
Andie 17th February, 2020 @ 15:30

What you fail to mention is the cost it has to the people buying the property hosted by house simple. They force themselves on you like some telesales company. They phoned everyday trying to get me to use their solicitors etc and the minute I told them we had our own solicitors they stopped contacting us. They don't call you back, respond to emails or keep you updated on any way. They even told us our vendors had had another higher offer and tried to get us to pay more. When I spoke with the actually vendor he said he had told them on many occasions he was honouring our offer. We've been waiting weeks for paperwork to go to our solicitors and I'm getting increasingly frustrated with the situation. They even sent an email message to the vendor saying they are waiting for paperwork from us to progress with the sale which is total BS. So I don't know if the experience we're having is down to a duff employee or if it's the whole company but if I didn't love this property so much I would have given up weeks ago.... Buyer beware, they don't need to sell your property if they're making money from solicitor fees and viewings

Guest Avatar
Pearl 20th March, 2020 @ 07:45

HouseSimple are awesome. I got a offer for my property after only three days of viewing at the price I asked for and all for FREE! I hope House Simple continue to Prosper They deserve to. They are definitely the best Estate Agents I know, friendly, truthful,very helpful and professional. and I would recommend them to anyone.

Guest Avatar
Clive 23rd July, 2020 @ 17:05

We was not told about the 6 month clause found out today when they took the house simple sign down and didn't replace it with a new sign only spoke to them last week and they said nothing about it just that they would be swooping the signs.we paid £399 for photos when we complained about them they wasn't interested I ended up taking some more and changing them myself.Of the £399 the photographer only gets £50 so they pocket the rest would not recommend this if they were the last estate agents on the planet they do nothing for you except try and sell you things you don't need.

Guest Avatar
Ron 9th August, 2020 @ 22:36

This blog has been really helpful and more importantly the comments left by readers. I am alarmed by some of the comments which elude to an underhanded approach, but if something is free, what can you expect. Ensuring you have a complete understanding of the transaction and what to expect is the basis for a good experience (or at least it should). As I am in the catchment area, an on site valuation has been booked and it will be interesting to see what the outcome is. I was in the process of giving the go ahead to put my house on the market with a local agent, having already had 3 valuations and know what the house is worth. Will keep you and your readers up dated on how this progresses.

Guest Avatar
Karen Nutter 23rd August, 2020 @ 11:55

We decided to use Housesimple and opted for the £399 package including professional photos. We didn’t really expect much given the fee so just speculating! Our property sold within a few days of the advert going live with 2 full asking price cash offers. We have decided to use their conveyancing service and to be honest the whole process has been good, we’ve had a number of stresses but that’s down to issues with various certificates for the property which we have sorted out. We should exchange imminently and complete shortly afterwards. Given the fees we will have saved I’d definitely recommend them.

Guest Avatar
MRS P. 18th September, 2020 @ 17:47

Strike sold my house in under a fortnight at no cost to me. It's in a price bracket over £500k so I confident they sold it more quickly than a local agent would've done. I've absolutely no complaint about them or their service. I found them professional throughout. Their website is easy to use and has a website dashboard to keep all parties informed. In my experience they do what they promise. I recommend them.


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