Housesimple Will Sell Your House For Free – So What’s The Catch?

Use Housesimple for Free

If you’ve just discovered that have taken an axe to their fees, making their house-selling service completely freeyes, the same service Housesimple used to flog for a whopping £995 – then your first reaction is probably the same as everyone else’s: jump onto Google to find out what the hell is going on and what the catch is. So here we are!

Meanwhile, the likes of Purplebricks & Yopa (Housesimple’s main rivals) still have a price-tag north of £850 for a similar Hybrid estate agency service.

Reluctant to believe that an estate agent could give away something for free – let alone the same “something” that used to cost a small fortune – the obvious question is being asked: is this weird looking “thing” legit?

On the surface, the offer doesn’t make sense. In fact, it feels straight up dangerous. So if you don’t know what the deal is, allow me to explain what’s going on…

Is Housesimple’s house-selling service actually free?

In short, yes! Totally free.

When I mentioned Housesimple’s free services on my Facebook Page (consider joining if you haven’t done so already), a couple of people confirmed that it’s the real deal:

Housesimple free service reviews

So yup, you can legitimately sign-up to Housesimple’s service and sell your house without spending a dime.

Here’s an overview of what you get for free:

Estate AgentRatingDurationIncludes / NotesPrice
TrustPilot Reviews
6 months
Includes / Notes

No fee package
  • 6 months marketing on Rightmove, Zoopla + more
  • Photograghs
  • Floorplan
  • Negotiation
  • For sale sign
  • In-person valuation
  • 13 weeks Sole Agency contract
Price*FreeInc VAT

Visit WebsiteBook Free In-Person Valuation

Yup, everything listed is included with the free package.

Truly baffling.

So, is there a catch or what?


I wouldn’t say there is a catch per’se, but there is a very hefty limitation to using Housesimple’s Free service, that will make this a non-starter for the majority of the UK.

Here’s the blow! Are you ready for it?

*When Housesimple was charging £995 for their services, it was available nationwide (i.e. they would sell your property as long as it was in the UK), but they have limited their coverage to a select few regions in the north of England since becoming a free service.

I quote,

To perfect this free service we have also taken the strategic decision to solely focus on a specific region of the UK.

We cover all the following postcode areas: BB, BD, BL, CH, CW, DN, FY, HD, HG, HU, HX, L, LN, LS, M, OL, PR, S, SK, WF, WA, WN, YO; or the following postcode districts LA1 – LA7, LA11 – LA18, LA20, NG1 – NG8, NG18 – NG24, NG34.

HouseSimple postcode map

Utterly useless to a landlord with only southern stock, such as myself. However, I don’t want anyone else to miss out if they’re fortunate enough to qualify.

How to check if you can use Housesimple’s Free Service…

HouseSimple will currently only sell your house for free if it is in one of the following regions:

  • Midlands
  • North West
  • Yorkshire

Which includes cities like:

  • Chester
  • Leeds
  • Liverpool
  • Manchester
  • Nottingham
  • Sheffield
  • Wigan

To find out if you can sell your house for free with Housesimple, try to book a free valuation to find out if your postcode is accepted (you don’t have to go as far as confirming an actual valuation to see if you qualify). If it is, BINGO!

If you don’t qualify – take your time to sob a little if required – and if you’re still looking to sell cheap, note that the likes of comes in at £199 for a similar Hybrid service. Certainly not free, but not bad I ‘spose. All your Online and Hybrid options listed here, if you’re interested.

Will Housesimple eventually be free in my area?

It’s hard to say.

However, HouseSimple have said they do eventually plan on rolling out their service to other areas eventually, and when they do, I intend to update this blog post. So stay tuned.

So while you may not have unscratched the winning lotto ticket today, you may tomorrow. Or more realistically, in the coming months. Or years.

If you’re preparing to sell your house in the near future, I personally wouldn’t wait around for HouseSimple to become active in your region/city so you can snatch the freebie, ’cause you may end up waiting a long ass time.

My guess is, they’re going to expand into other areas very slowly.

Why is Housesimple Free?

If you’re anything like me, you’re never quite comfortable with savagely divulging a free meal until the opportunity makes sense.

While Housesimple’s offer sounds amazing, WHY IS IT FREE? I NEED TO KNOW!!!

Ok, so here’s the explanation…

HouseSimple toss away their core service for free because they hope to make enough money from up-selling additional services, which includes the following:

  • Energy Performance Certificates (£90)
  • Hosted Viewing Services (£300 for for 10 viewings, or £35 per hosted viewing on a ad-hoc basis)
  • Conveyancing Services (price varies by case)
  • Mortgage brokering (price varies by case)

This is what it says on their website:

We recommend useful services when you need them – such as mortgage, conveyancing and insurance advice. There’s no obligation, but if you use one of our partners we get a commission, which we are upfront about from the start.

Yup, Housesimple have basically transformed into salesmen that scramble around for commission.

After hearing their explanation, the natural question to be asking is, obviously: are we obligated to buy any of their add-on services?

Once again, I was almost knocked off my feet to discover that there is NO obligation to buy any of their add-on services. However, we can assume that they hope we do – and somewhere along their sales-funnel they’ll probably be a hard-sales approach – but we certainly won’t be contractually obligated to pay a penny for any additional junk. For now, anyways.

Based on their EPC price (£90), I think it’s also safe to assume you won’t be getting any real bargains by tossing their extras into your shopping basket, only convenience (maybe).

If you require any additional services, I recommend grabbing some quotes from multiple providers (of course, I’d suggest the same even if they didn’t rely on making money from the add-ons, or if their EPC was competitively priced). Here are my suggestions:

Yup, I’m sure Housesimple will be thrilled with that top tip of mine.

Sorry HouseSimple, but your business model tells me that you’ll never be able to give me a good price on your extras. You simply ain’t got the margins.

As a final note, I want to make it clear that I believe the details covered in this blog post regarding Housesimple’s service is true at the time of publication. But it may change tomorrow.

I will do my utmost to keep this blog post up-to-date if/when Housesimple change the terms of their service, but for the most accurate and up-to-date details, you should always rely on Housesimple’s official website.

How does Housesimple’s free service work?

Surprisingly, it works exactly the same as it did with the £995 package, only without the £995 price tag.

Step 1: Book In-Person Valuation

Their free service includes an in-person valuation by a local agent, and scheduling in an appointment should be step 1.

Its purpose is to help establish a realistic value to achieve the maximum sale price. It’s also the perfect opportunity to go through the process with your agent, and have any of your burning questions answered.

To clarify, there is 100% no obligations to use their service after a valuation is conducted.

You can book your valuation by following this link.

Step 2: Instruct Housesimple to sell your home

If you are happy with the shenanigans that took place during the valuation, you can then choose to instruct HouseSimple to sell your home. Your property will then be marketed for sale for 6 months on the UK’s biggest property portals, including Rightmove & Zoopla.

Step 3: Going live and managing your advert & enquiries

Once your advert is live you’ll be able to manage everything via Housesimple’s online dashboard, including your viewings schedule and any offers made.

So should you use Housesimple?

I haven’t used Housesimple’s estate agency services personally, so I can’t do anything other than make you aware of their current offering, and explain why and how it’s free (because, as said, it can seem suspicious at a glance). However, it’s worth pointing out that they do have positive reviews on TrustPilot from 6000+ folks, with a current rating of 4.7 (out of 5).

I can’t imagine this business model being sustainable forever, it seems too unprofitable. Soi f this unlikely strategy to dominate the market eventually ends up being their downfall, then so be it. That’s on them.

Fortunately, they have backers’ with more money than sense.

But hey, that’s not our concern. If free food is being offered, why not snap it up?

Have you used Housesimple’s free service?

If so, I’d love to hear your experience.

Were they.. errr… worth the money? Leave a comment below…

Remember, if you don’t qualify for HouseSimple’s freebie, check out the list of other online estate agents, which start from £99. No, it’s not free, but still peanuts in the grand scheme of things.

4 Comments- Join The Conversation...

Guest Avatar
Clive 14th January, 2020 @ 17:23

Thanks for this. I was desperately looking for the small print that would eventually come back to haunt me.

If the only catch is that housesimple are going to try and up sell me products that I don't have to buy in order for them to make money, then I can live with that.

Risky model, but makes sense. Alot of people must be opting into their extra services. I imagine conveyancing is popular.

I'll let you know how I get on. Wish me luck!

Guest Avatar
LisaG 2nd February, 2020 @ 10:36

My parents listed their property with housesimple last week and when they told me it was for free my instant reaction was to assume they had been taken advantage of. Panic set in so I started googling around to find out if it's a scam where they'll eventually have to pay a massive commission.

Thank you for making it clear and putting my mind at ease. I think the whole free concept is going to confuse people because it obviously seems too good to be true at first.

Guest Avatar
Andie 17th February, 2020 @ 15:30

What you fail to mention is the cost it has to the people buying the property hosted by house simple. They force themselves on you like some telesales company. They phoned everyday trying to get me to use their solicitors etc and the minute I told them we had our own solicitors they stopped contacting us. They don't call you back, respond to emails or keep you updated on any way. They even told us our vendors had had another higher offer and tried to get us to pay more. When I spoke with the actually vendor he said he had told them on many occasions he was honouring our offer. We've been waiting weeks for paperwork to go to our solicitors and I'm getting increasingly frustrated with the situation. They even sent an email message to the vendor saying they are waiting for paperwork from us to progress with the sale which is total BS. So I don't know if the experience we're having is down to a duff employee or if it's the whole company but if I didn't love this property so much I would have given up weeks ago.... Buyer beware, they don't need to sell your property if they're making money from solicitor fees and viewings

Guest Avatar
Pearl 20th March, 2020 @ 07:45

HouseSimple are awesome. I got a offer for my property after only three days of viewing at the price I asked for and all for FREE! I hope House Simple continue to Prosper They deserve to. They are definitely the best Estate Agents I know, friendly, truthful,very helpful and professional. and I would recommend them to anyone.


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