If you’ve just discovered that Housesimple.com have taken an axe to their fees, making their house-selling service completely free – yes, the same service HouseSimple used to flog for a whopping £995 not too long ago – then your first reaction is probably the same as everyone else’s: jump onto Google to find out what the hell is going on and what the catch is. So here we are!
Meanwhile, the likes of Purplebricks & Yopa (Housesimple’s main rivals) still have a price-tag north of £850 for a similar Hybrid estate agency service.
Reluctant to believe that an estate agent could give away something for free – let alone the same “something” that used to cost a small fortune – the obvious question is being asked: is this weird looking “thing” legit?
On the surface, the offer doesn’t make sense. In fact, it feels straight up dangerous. So if you don’t know what the deal is, allow me to explain what’s going on…
Is Housesimple’s house-selling service actually free?
In short, yes! Totally free.
When I mentioned Housesimple’s free services on my Facebook Page (consider joining if you haven’t done so already), a couple of people confirmed that it’s the real deal:
So yup, you can legitimately sign-up to Housesimple’s service and sell your house without spending a dime.
Here’s an overview of what you get for free:
|Estate Agent||Rating||Duration||Includes / Notes||Price|
Includes / Notes|
No fee package
|Visit WebsiteBook Free In-Person Valuation|
Yup, everything listed is included with the free package.
So, is there a catch or what?
I wouldn’t say there is a catch per’se, but there is a very hefty limitation to using Housesimple’s Free service, that will make this a non-starter for the majority of the UK.
Here’s the blow! Are you ready for it?
*When Housesimple was charging £995 for their services, it was available nationwide (i.e. they would sell your property as long as it was in the UK), but they have limited their coverage to a select few regions in the north of England since becoming a free service.
To perfect this free service we have also taken the strategic decision to solely focus on a specific region of the UK.
We cover all the following postcode areas: BB, BD, BL, CH, CW, DN, FY, HD, HG, HU, HX, L, LN, LS, M, OL, PR, S, SK, WF, WA, WN, YO; or the following postcode districts LA1 – LA7, LA11 – LA18, LA20, NG1 – NG8, NG18 – NG24, NG34.
Utterly useless to a landlord with only southern stock, such as myself. However, I don’t want anyone else to miss out if they’re fortunate enough to qualify.
How to check if you can use Housesimple’s Free Service…
HouseSimple will currently only sell your house for free if it is in one of the following regions:
- North West
Which includes cities like:
To find out if you can sell your house for free with Housesimple, try to book a free valuation to find out if your postcode is accepted (you don’t have to go as far as confirming an actual valuation to see if you qualify). If it is, BINGO!
If you don’t qualify – take your time to sob a little if required – and if you’re still looking to sell cheap, note that the likes of Doorsteps.co.uk comes in at £199 for a similar Hybrid service. Certainly not free, but not bad I ‘spose. All your Online and Hybrid options listed here, if you’re interested.
Will Housesimple eventually be free in my area?
It’s hard to say.
However, HouseSimple have said they do eventually plan on rolling out their service to other areas eventually, and when they do, I intend to update this blog post. So stay tuned.
So while you may not have unscratched the winning lotto ticket today, you may tomorrow. Or more realistically, in the coming months. Or years.
If you’re preparing to sell your house in the near future, I personally wouldn’t wait around for HouseSimple to become active in your region/city so you can snatch the freebie, ’cause you may end up waiting a long ass time.
My guess is, they’re going to expand into other areas very slowly.
Why is Housesimple Free?
If you’re anything like me, you’re never quite comfortable with savagely divulging a free meal until the opportunity makes sense.
While Housesimple’s offer sounds amazing, WHY IS IT FREE? I NEED TO KNOW!!!
Ok, so here’s the explanation…
HouseSimple toss away their core service for free because they hope to make enough money from up-selling additional services, which includes the following:
- Energy Performance Certificates (£90)
- Hosted Viewing Services (£300 for for 10 viewings, or £35 per hosted viewing on a ad-hoc basis)
- Conveyancing Services (price varies by case)
- Mortgage brokering (price varies by case)
This is what it says on their website:
We recommend useful services when you need them – such as mortgage, conveyancing and insurance advice. There’s no obligation, but if you use one of our partners we get a commission, which we are upfront about from the start.
Yup, Housesimple have basically transformed into salesmen that scramble around for commission.
After hearing their explanation, the natural question to be asking is, obviously: are we obligated to buy any of their add-on services?
Once again, I was almost knocked off my feet to discover that there is NO obligation to buy any of their add-on services. However, we can assume that they hope we do – and somewhere along their sales-funnel they’ll probably be a hard-sales approach – but we certainly won’t be contractually obligated to pay a penny for any additional junk. For now, anyways.
Based on their EPC price (£90), I think it’s also safe to assume you won’t be getting any real bargains by tossing their extras into your shopping basket, only convenience (maybe).
If you require any additional services, I recommend grabbing some quotes from multiple providers (of course, I’d suggest the same even if they didn’t rely on making money from the add-ons, or if their EPC was competitively priced). Here are my suggestions:
- Energy Performance Certificates: LettingAProperty.com sell EPC’s for £69 (Inc VAT)
- Mortgages Quotes: Habito is a free online mortgage brokerage, and they have been amassing a huge amount of positive feedback for providing extremely competitive mortgage deals. They have a 4.8 / 5 TrustPilot rating from over 2000+ customers (at the time of writing this blog post).
- Conveyancing Quotes: Get 4 instant quotes from from expert SRA or CLC regulated conveyancing solicitors and Licensed Conveyancers by using this online tool by Reallymoving.com. Average saving is £365.
Yup, I’m sure Housesimple will be thrilled with that top tip of mine.
Sorry HouseSimple, but your business model tells me that you’ll never be able to give me a good price on your extras. You simply ain’t got the margins.
As a final note, I want to make it clear that I believe the details covered in this blog post regarding Housesimple’s service is true at the time of publication. But it may change tomorrow.
I will do my utmost to keep this blog post up-to-date if/when Housesimple change the terms of their service, but for the most accurate and up-to-date details, you should always rely on Housesimple’s official website.
How does Housesimple’s free service work?
Surprisingly, it works exactly the same as it did with the £995 package, only without the £995 price tag.
Step 1: Book In-Person Valuation
Their free service includes an in-person valuation by a local agent, and scheduling in an appointment should be step 1.
Its purpose is to help establish a realistic value to achieve the maximum sale price. It’s also the perfect opportunity to go through the process with your agent, and have any of your burning questions answered.
To clarify, there is 100% no obligations to use their service after a valuation is conducted.
Step 2: Instruct Housesimple to sell your home
If you are happy with the shenanigans that took place during the valuation, you can then choose to instruct HouseSimple to sell your home. Your property will then be marketed for sale for 6 months on the UK’s biggest property portals, including Rightmove & Zoopla.
Step 3: Going live and managing your advert & enquiries
Once your advert is live you’ll be able to manage everything via Housesimple’s online dashboard, including your viewings schedule and any offers made.
So should you use Housesimple?
I haven’t used Housesimple’s estate agency services personally, so I can’t do anything other than make you aware of their current offering, and explain why and how it’s free (because, as said, it can seem suspicious at a glance). However, it’s worth pointing out that they do have positive reviews on TrustPilot from 6000+ folks, with a current rating of 4.7 (out of 5).
I can’t imagine this business model being sustainable forever, it seems too unprofitable. Soi f this unlikely strategy to dominate the market eventually ends up being their downfall, then so be it. That’s on them.
Fortunately, they have backers’ with more money than sense.
But hey, that’s not our concern. If free food is being offered, why not snap it up? Housesimple.com
Have you used Housesimple’s free service?
If so, I’d love to hear your experience.
Were they.. errr… worth the money? Leave a comment below…
Remember, if you don’t qualify for HouseSimple’s freebie, check out the list of other online estate agents, which start from £99. No, it’s not free, but still peanuts in the grand scheme of things.
Disclaimer: I'm just a simple landlord blogger; I'm not qualified to give legal or financial advice. Any information I share is my opinion based on my personal experiences as an active landlord, and should never be construed as legal or professional advice. For more information, please read my full disclaimer.