I’m generally a gigantic fan of Rightmove as a property portal for finding properties for sale and rent.
What they have created is brilliant. However, my admiration stops there, especially when it comes to their attempts at cracking social media. They’re screwing that up big time.
A few days ago Rightmove published a horrific piece of advice on their blog which practically had me in tears (no, not joyful tears).
Rightmove advised Estate Agents to sign up to a website called Twitterfeed (I’m too repulsed to even link to the website), so they could have their stock automatically published on the Twittersphere.
Are they fucking insane?
Who the hell wants to see that shit? How is that even remotely useful to anyone on this planet?
Rightmove are essentially encouraging spam and making Twitter even more unbearable. What’s annoying beyond belief is that some agents (and apparently Rightmove) are stupid enough to believe that they’re making a positive impact by Tweeting that garbage.
Ignore Rightmove’s Advice/Blog post!
I’m pleading to ALL estate agents, DO NOT submit your stock to Twitterfeed and spam the shit out of us (unless you want to be an annoying little cu*t! If that’s the case, I genuinely can’t think of a better way to be one!).
I previously wrote a blog post about how most of the estate agents on Twitter are Idiots, because they’re relentlessly Tweeting links to hundreds and hundreds of properties they currently have for sale (which no one give a flying fig about), and low and behold, Rightmove are also encouraging it.
To reiterate what I have already said:
- The general public looking to buy a property WON’T follow an Estate Agent on Twitter. That would be mental.
- If someone wants to buy a property, they’re certainly not going to follow an Estate Agent on Twitter, or even search on Twitter. The average sane person will use Rightmove directly, or their local agent.
- Constantly tweeting links to properties for sale is BORING. I stopped following 99% of Estate Agents because my profile was being spammed with property links.
The target audience isn’t there, so what’s the point of distributing these links? The links aren’t being clicked on by actual “buyers”
Even if by some stroke of luck a potential buyer does follow an agent on Twitter, what are the chances of actually displaying a suitable property for that user and appearing on their live feed? Virtually ZERO.
Come on, cut this shit out. Don’t be plonkers’ all your life.
Rightmove might be an authority, but they can screw up (and they have)
Since Rightmove is an extremely influential authority in the world of property, I have no doubt in my mind that their advice will, sadly, be taken on board.
If you’ve listened, and you’re tempted, then I urge you to resist.
To the bloggers’ over at Rightmove: Look, it’s cool, you guys’ made a mistake. It’s not a big deal, we all have our ditzy moments. The important thing is to learn from it and ABOLISH THAT BLOODY BLOG POST into the darkest depths of hell so it’s never to see the light of day again.
Bottom line, no one has sold a house through a bloody link on Twitter, and no one EVER will.
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.