List Of The Best Online Letting Agents (Including Free Options)

List of the Best Online Letting Agents for Landlords

There are a large number of online letting agents operating across the UK, with new providers entering the market regularly. However, the companies listed below are those I personally recommend based on either direct experience or consistently strong feedback from the landlord community.

The pricing and details in this section relate specifically to tenant-find services, which are designed to help you find suitable tenants without full property management.

If you’re looking for a more hands-off approach, many of these providers also offer fully managed services. You can learn more about that option in the managed services section below.

Search Filters

Require any of the following?

• Rightmove listing

  Rightmove listingAdvertise property on Rightmove (The UK's largest property portal)

  X

• Zoopla listing

  Zoopla listingAdvertise property on Zoopla (The UK's second largest property portal)

  X

• OnTheMarket listing

  OnTheMarket listingAdvertise property on OnTheMarket

  X

• Tenant referencing

  Tenant referencingTo ensure you stand the best chances of getting reliable tenants, your agent will reference prospective tenants, which can include credit checks and employment history.

  X

• Deposit registration

  Deposit registrationIn order to comply with the tenancy deposit legislation, the agent will secure the deposit on your behalf and serve required documents to your tenant.

  X

• Rent collection

  Rent collectionAgent will collect rent from tenant and then send it to you.

  X

• Tenancy sign-up service

  Tenancy sign-up serviceThe agent will draft your tenancy agreement contract and get it signed by the tenant(s) on your behalf.

  X

• EPC

  EPCAn Energy Performance Certificate (EPC) is needed when a property sold in the UK. They are valid for 10 years, so if you already have a valid one you do not to order another.

  X

• Gas safety check

  Gas safety checkAgent will arrange for a gas safety check to be conducted. Landlords are legally obligated to have annual gas safety checks.

  X

• EICR

  EICRElectrical Installation Condition Reports (EICR) are legally required for new tenancies in England. As from the 1st April 2021, all let properties will require an EICR.

  X

• Photograghs

  PhotograghsThe agent will arrange for a photographer to visit your property to take pictures, which can be used with your adverts. Good quality photos are important in making your property look attractive and can increase enquiries.

  X

• Floorplan

  FloorplanThe agent will arrange for a professionally produced floorplan showing the layout and room sizes of your property. Many buyers find floorplans useful when viewing property details online.

  X

• Inventory service

  Inventory serviceThe agent will arrange for an independent inventory clerk to create an inventory report.

  X

• Hosted viewings

  Hosted viewingsA local agent will take viewings and show potential tenants around your property. Please note, some agents limit how many viewings they will take, so please read the T&C's carefully.

  X

• Pay on Completion

  Pay on CompletionPay on Completition means there's nothing to pay upfront until you find your perfect tenants (T&C's may apply, so please read carefully).

  X

Showing 20 results out of 20

Tenant-find Online Letting Agents

Letting Agent	Rating	Term	Includes / Notes	Price from
Hello Neighbour Top Pick	Rating 4.6 TrustPilot	Duration 3 months	Includes / Notes Get Listed package Key features Rightmove listing (First 7 days includes featured listing) Zoopla listing OnTheMarket listing	Price Discount price FREE (Normal price: £29)	Visit WebsiteFREE Listing Code: PIPFREE
Quicklister	Rating 4.7 Google Reviews	Duration 6 weeks	Includes / Notes Saver package Key features Zoopla listing PrimeLocation listing Tenant referencing (1 x applicant) Pay on listing (not sign up)	Price Discount price £26.1 Inc VAT (Normal price: £29)	Visit Website10% Discount Code: 1cT2J1Ox
OpenRent	Rating 4.8 Google Reviews	Duration 4 months	Includes / Notes Portal Advertising package Key features Zoopla listing PrimeLocation listing	Price£29 Inc VAT	Visit Website
Hello Neighbour	Rating 4.6 TrustPilot	Duration 3 months	Includes / Notes Get Rented package Key features Rightmove listing (First 7 days includes featured listing) Zoopla listing OnTheMarket listing Deposit registration Rent collection (First month only) Tenancy sign-up service Holding deposit collected Property compliance checks	Price Discount price £30 Inc VAT (Normal price: £59)	Visit Website£29 Discount Code: PIPFREE
Quicklister	Rating 4.7 Google Reviews	Duration 6 weeks	Includes / Notes Exposure package Key features Zoopla listing OnTheMarket listing PrimeLocation listing Tenant referencing (1 x applicant) Pay on listing (not sign up)	Price Discount price £35.1 Inc VAT (Normal price: £39)	Visit Website10% Discount Code: 1cT2J1Ox
99Home	Rating 4.8 TrustPilot Reviews	Duration 3 months	Includes / Notes Express package Key features Zoopla listing OnTheMarket listing PrimeLocation listing Deposit registration Tenancy sign-up service First month's rent collection	Price Discount price £37.05 Inc VAT (Normal price: £39)	Visit Website5% Discount Code: PIPExp5
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 14 days	Includes / Notes Speedy package Key features Rightmove listing Zoopla listing PrimeLocation listing	Price Discount price £58.5 Inc VAT (Normal price: £65)	Visit Website10% Discount Code: propinv21
OpenRent	Rating 4.8 Google Reviews	Duration 4 months	Includes / Notes Rent Now package Key features Zoopla listing PrimeLocation listing Deposit registration Tenancy sign-up service First month's rent collection	Price£59 Inc VAT	Visit Website
Visum	Rating 4.1 TrustPilot Reviews	Duration 3 months	Includes / Notes Basic package Key features Zoopla listing OnTheMarket listing PrimeLocation listing	Price Discount price £59 Inc VAT (Normal price: £74)	Visit Website£15 Discount Code: PIP1
Emoov	Rating 4.6 TrustPilot Reviews	Duration 3 months	Includes / Notes Let Your Property package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing	Price£59.5 Inc VAT	Visit Website
Emoov	Rating 4.6 TrustPilot Reviews	Duration 3 months	Includes / Notes Let Plus package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing Deposit registration Rent collection (First month only) Tenancy sign-up service	Price£79.5 Inc VAT	Visit Website
Visum	Rating 4.1 TrustPilot Reviews	Duration 3 months	Includes / Notes Plus package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing	Price Discount price £84 Inc VAT (Normal price: £99)	Visit Website£15 Discount Code: PIP1
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 28 days	Includes / Notes Basic package Key features Rightmove listing Zoopla listing PrimeLocation listing	Price Discount price £90 Inc VAT (Normal price: £100)	Visit Website10% Discount Code: propinv21
99Home	Rating 4.8 TrustPilot Reviews	Duration 3 months	Includes / Notes Standard package Key features Rightmove listing (for 1 month) Zoopla listing OnTheMarket listing PrimeLocation listing Tenant referencing (1 x applicant) Deposit registration Tenancy sign-up service	Price Discount price £94.05 Inc VAT (Normal price: £99)	Visit Website5% Discount Code: PIPLSTN5
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 60 days	Includes / Notes Essential package Key features Rightmove listing Zoopla listing PrimeLocation listing For let sign	Price Discount price £139.5 Inc VAT (Normal price: £155)	Visit Website10% Discount Code: propinv21
Visum	Rating 4.1 TrustPilot Reviews	Duration 6 months	Includes / Notes Premium package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing Rightmove Premium listing (for duration of listing) EPC Photograghs Floorplan	Price Discount price £184 Inc VAT (Normal price: £199)	Visit Website£15 Discount Code: PIP1
Letting a Property	Rating 4.8 Google Reviews	Duration 2 months	Includes / Notes Find a Tenant package Key features Rightmove listing Zoopla listing PrimeLocation listing	Price Discount price £189 Inc VAT (Normal price: £199)	Visit Website£10 Discount Code: PIP10
99Home	Rating 4.8 TrustPilot Reviews	Duration 3 months	Includes / Notes Premium package Key features Rightmove listing (for 2 months) Zoopla listing OnTheMarket listing PrimeLocation listing Tenant referencing (2 x applicants) Deposit registration Tenancy sign-up service Rent Standing Order Request	Price Discount price £189.05 Inc VAT (Normal price: £199)	Visit Website5% Discount Code: PIPLSTN5
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 60 days	Includes / Notes Ultimate package Key features Rightmove listing Zoopla listing PrimeLocation listing Tenant referencing (2 x applicants) Tenancy sign-up service For let sign	Price Discount price £256.5 Inc VAT (Normal price: £285)	Visit Website10% Discount Code: propinv21
Letting a Property	Rating 4.8 Google Reviews	Duration 12 months	Includes / Notes Rent Collect package Key features Rightmove listing Zoopla listing PrimeLocation listing Tenant referencing (2 x applicants) Deposit registration Rent collection Tenancy sign-up service *Price varies by payment plan (annual or monthly) and rental income. Price shown reflects the annual plan and includes a £149 setup fee; the monthly plan setup fee is £199.	Price Discount price *£677.2 Inc VAT (Normal price: £678.2)	Visit Website£10 Discount Code: PIP10

Please note, I try my best to keep the information of each service up-to-date, but you should read the T&C's from their website for the most up-to-date and accurate information.

Other Popular Services

Just in case you’re in the market for a couple of other competitive quotes for popular letting services…

What Is an Online Letting Agent?

Online letting agents are property letting services that operate entirely online, without any high-street branches you can walk into. Instead, they run from centralised offices and deliver their services through their website and digital platforms.

Because they don’t have expensive physical branches, their overheads are significantly lower than traditional high-street letting agents. This is exactly why they can offer much cheaper ways for landlords to find tenants – like, massively cheaper – a fraction of the cost.

At their core, online letting agents still have the same goal as traditional letting agents: to find suitable tenants for a rental property as quickly as possible. The difference is how they do it.

They achieve this by marketing rental properties across major UK property portals, where most tenants are actively searching for homes.

In order to get listed, you simply need to pay a small fixed fee and upload your BTL property details onto the online agent’s website. The online agent will then distribute your property details across multiple property portals, including Rightmove, ensuring your property appears in Rightmove’s search results.

When prospective tenants make an enquiry through one of the property portals, the landlord receives it directly and can then schedule and conduct viewings with them. The final step is for the landlord to select the most suitable applicant.

Optional add-on services

Some online letting agents also offer optional extras, including:

• Hosted or accompanied viewings (typically around £300 extra)
• Tenant referencing services
• Digital tenancy agreements and documentation
• Account manager or customer support assistance

However, most landlords opt to handle viewings themselves, as this is where the biggest cost savings are made.

Reputable online letting agents are not just automated platforms. Most provide dedicated customer support teams that can be contacted via phone or email to assist with the letting process.

Originally, online letting agents focused purely on tenant-find (advertising-only) services. However, many have now expanded to include fully managed letting packages that compete directly with traditional high-street agents.

These can include services such as:

• Rent collection
• Maintenance coordination
• Full property management

If you’re looking for a more hands-off solution, it may be worth exploring the online letting agents that offer fully managed services section.

How Online Letting Agents Work

Using a tenant-find online letting service is usually straightforward:

1. Sign up and list your property – Pay a fixed fee and upload your property details via the platform.
2. Portal distribution – Your listing is advertised across major sites such as Rightmove and Zoopla.
3. Enquiries come directly to you – Prospective tenants contact the landlord directly (in most cases).
4. Viewings and selection – You arrange and conduct viewings, then choose the most suitable tenant.

From a purely functional point of view, here’s a cool (and short) video produced by Quicklister, demonstrating how landlords can use their service to upload their property details, get it shared across the biggest property portals (e.g. Rightmove & Zoopla) and manage enquiries, viewings and referencing via a dashboard interface. It’s pretty sweet.

By and large, it’s how most online letting agents work so it provides a good overview of what you can expect. Easy and efficient.

High Street Letting Agents vs Online Letting Agents

In terms of services, online letting agents can now offer most of what high-street letting agents provide. For example, many online agents offer hosted viewings, professional photography, rent collection services, and more. Essentially, all the core services you’d expect from a traditional letting agent.

However, there are still some key differences between the two models (in my opinion):

• Shop-front / face-to-face service – High-street agents offer a physical office where you can speak to someone in person. So, if things go wrong, you can technically walk into their branch and express your dissatisfaction face-to-face.

  With an online letting agent, communication is typically limited to phone, email, or chat support — so your strongest weapon is a strongly worded email rather than a dramatic in-branch confrontation.

  That said, face-to-face service does provide reassurance for some landlords, and I completely understand why. For some, the lack of physical presence is a deal-breaker. I felt similarly at first, but over time I realised I personally don’t need that level of contact, especially when weighed against the cost savings.

• Price – This is where the gap becomes most obvious.

  High-street letting agents typically charge a percentage of the rental income. For example, if your rent is £1,000pcm, and the agent charges 10% of the annual rent, that’s £1,200 to find a tenant.

  When you compare that to online letting agents, the difference is significant. Most online letting agents operate on a fixed-fee basis (for example, £45 upfront), plus optional add-ons such as gas safety certificates, EPCs, or professional photography.

  There are usually no percentage-based commissions, which makes costs far more predictable and, in many cases, substantially cheaper.

• Enquiry management – Unless you opt for a fully managed service, most online letting agents do not handle enquiries or viewings on your behalf.

  High-street agents typically include enquiry handling and viewings as part of their standard service — although this is reflected in their higher fees.

• Local knowledge – High-street agents often emphasise their “local knowledge” as a key advantage, while online agents operate remotely from central offices.

  In reality, it’s debatable how much of a competitive advantage this really is. Most tenants already research areas extensively online, including transport links, schools, amenities, and crime rates, before even booking a viewing.

  That said, local knowledge may still help in certain niche cases, which is why it’s often included as a selling point by traditional agents.

Fixed-Fee Full Property Management Services

The table above shows pricing and details for “tenant-find” services, which are primarily aimed at landlords who are willing to deal directly with tenants and take full control of the letting process.

And yes, while I’ve made it clear that this is where I believe the best value lies, I also appreciate that some landlords simply don’t want the hassle and would prefer a more hands-off approach.

Fortunately, as mentioned, several of the agents listed also offer fully managed packages – while still retaining the same fixed-fee pricing model, making them a more affordable alternative to traditional high-street letting agents.

If a fully managed service is more your preference, I would personally recommend the agents and packages listed below.

And the best part (besides the low fixed monthly fees)? Unlike high-street agents, many of these services operate on flexible month-to-month contracts, meaning you’re not tied into long-term agreements.

Search Filters

Require any of the following?

• Tenant-find service

  Tenant-find serviceThe premium listing is a popular upgrade which increases exposure to your Rightmove listing by highlighting it in the search results. Rightmove say Premium listings on average 35% more click-throughs than regular listings.

  X

• Hosted viewings

  Hosted viewingsA local agent will take viewings and show potential tenants around your property. Please note, some agents limit how many viewings they will take, so please read the T&C's carefully.

  X

• Rent collection

  Rent collectionAgent will collect rent from tenant and then send it to you.

  X

• Inventory service

  Inventory serviceThe agent will arrange for an independent inventory clerk to create an inventory report.

  X

• 24/7 customer service

  24/7 customer service24/7 customer support available.

  X

• Home emergency cover

  Home emergency coverHome Emergency insurance cover is a policy protecting against unexpected incidents such as leaks, boiler breakdowns, loss of keys and sudden loss of electrical or gas supply.

  X

• Rent protection / guarantee

  Rent protection / guaranteeIncludes some form of rent guarantee and/or protection, so you're protected against rent arrears.

  X

• Repairs & maintenance management

  Repairs & maintenance managementAgent will manage repairs and maintenance issues.

  X

• Routine inspection

  Routine inspectionAgent will conduct routine inspection(s).

  X

• Eviction support

  Eviction supportAgent will support and/or manage end of tenancies and evictions.

  X

• Legal compliance & assistance

  Legal compliance & assistanceAgent will assist with any legal matters and help comply with your landlord legal obligations.

  X

Showing 6 results out of 6

Online Lettings Fixed-fee Full Management Services

Letting Agent	Rating	Term	Includes / Notes	Price from
Letting a Property	Rating 4.8 Google Reviews	Duration 12 months	Includes / Notes Rent Collect package Key features Tenant-find service Contract drafting & digital signing Rent collection More details More features included Tenant-find service includes marketing on Rightmove, Zoopla & PrimeLocation. Tenant referencing (2x tenants) Deposit registration Legally binding tenancy *Price Annual Plan Save 10% Rent range Monthly Annual £1 - £1000 £44 £528 £1001 - £1500 £53 £636 £1501 - £2000 £62 £744 £2001 - £2500 £71 £852 £2501 - £3000 £80 £960 £3001+ £89 £1,068 + One-time upfront setup fee of £149 (£139 with our discount code), which covers 8 weeks of marketing. Monthly service charges begin once a tenant has been secured. Monthly Plan Rent range Monthly Annual £1 - £1000 £49 £588 £1001 - £1500 £59 £708 £1501 - £2000 £69 £828 £2001 - £2500 £79 £948 £2501 - £3000 £89 £1,068 £3001+ £99 £1,188 + One-time upfront setup fee of £199 (£189 with our discount code), which covers 8 weeks of marketing. Monthly service charges begin once a tenant has been secured.	Price Discount price PER MONTH*£44 Inc VAT FIRST YR TOTAL£667Discount included	Visit WebsiteBook a call to discuss£10 Discount Code: PIP10
99Home	Rating 4.8 TrustPilot Reviews	Duration Month by month	Includes / Notes Silver package Key features Tenant-find service Rent collection Legal compliance & assistance More details *Price breakdown With 10% discount: £49.50 / month More features included Advertise on 50 property portals such as Zoopla and Primelocation, until let complete 2 x Tenant reference Digital tenancy agreement Ongoing rent management Deposit registration Tenancy Renewals End of tenancy advertising Rent collection	Price Discount price PER MONTH*£49.50 Inc VAT (Normal price: £55) FIRST YR TOTAL£593Discount included	Visit Website10% Discount Code: 99PIP10
Letting a Property	Rating 4.8 Google Reviews	Duration 12 months	Includes / Notes Rent Assured package Key features Tenant-find service Contract drafting & digital signing Rent collection Rent protection / guarantee More details More features included Tenant-find service includes marketing on Rightmove, Zoopla & PrimeLocation. Tenant referencing (2x tenants) Deposit registration Legally binding tenancy Rent protection (£3k / 3 months) First replacement rent at week 6 Arrears management Dedicated Tenancy Manager *Price Annual Plan Save 10% Rent range Monthly Annual £1 - £1000 £62 £744 £1001 - £1500 £71 £852 £1501 - £2000 £80 £960 £2001 - £2500 £89 £1,068 £2501 - £3000 £98 £1,176 £3001+ £107 £1,284 + One-time upfront setup fee of £149 (£139 with our discount code), which covers 8 weeks of marketing. Monthly service charges begin once a tenant has been secured. Monthly Plan Rent range Monthly Annual £1 - £1000 £69 £828 £1001 - £1500 £79 £948 £1501 - £2000 £89 £1,068 £2001 - £2500 £99 £1,188 £2501 - £3000 £109 £1,308 £3001+ £119 £1,428 + One-time upfront setup fee of £99 (£189 with our discount code), which covers 8 weeks of marketing. Monthly service charges begin once a tenant has been secured.	Price Discount price PER MONTH*£62 Inc VAT FIRST YR TOTAL£883Discount included	Visit WebsiteBook a call to discuss£10 Discount Code: PIP10
Letting a Property	Rating 4.8 Google Reviews	Duration 12 months	Includes / Notes Complete Care package Key features Tenant-find service Contract drafting & digital signing Rent collection 24/7 customer service Rent protection / guarantee Repairs & maintenance management Rent on Time (Rent always paid within 5 days - even if tenant doesn't pay!) More details More features included Tenant-find service includes marketing on Rightmove, Zoopla & PrimeLocation. Tenant referencing (2x tenants) Deposit registration Legally binding tenancy Rent protection (£6k / 6 months) First replacement rent at week 6 Arrears management Dedicated Tenancy Manager Access to trusted contractors Property Manager support *Price Annual Plan Save 10% Rent range Monthly Annual £1 - £1000 £89 £1,068 £1001 - £1500 £98 £1,176 £1501 - £2000 £107 £1,284 £2001 - £2500 £125 £1,500 £2501 - £3000 £134 £1,608 £3001+ £143 £1,716 + One-time upfront setup fee of £149 (£139 with our discount code), which covers 8 weeks of marketing. Monthly service charges begin once a tenant has been secured. Monthly Plan Rent range Monthly Annual £1 - £1000 £99 £1,188 £1001 - £1500 £109 £1,308 £1501 - £2000 £119 £1,428 £2001 - £2500 £139 £1,668 £2501 - £3000 £149 £1,788 £3001+ £159 £1,908 + One-time upfront setup fee of £199 (£189 with our discount code), which covers 8 weeks of marketing. Monthly service charges begin once a tenant has been secured.	Price Discount price PER MONTH*£89 Inc VAT FIRST YR TOTAL£1207Discount included	Visit WebsiteBook a call to discuss£10 Discount Code: PIP10
99Home	Rating 4.8 TrustPilot Reviews	Duration Month by month	Includes / Notes Gold package Key features Tenant-find service Rent collection Inventory service Repairs & maintenance management Legal compliance & assistance More details *Price breakdown Normal price: £99 / month + setup fee from £199 (varies by location) With 10% discount: £89.10 / month + £179.1 setup fee More features included Advertise on 50 property portals such as Zoopla and PrimeLocation, until let complete 4 x Tenant reference Professional photography & floor plans Digital tenancy agreement Ongoing rent management Deposit registration Tenancy Renewals End of tenancy advertising Carbon monoxide & smoke alarm test Rent collection	Price Discount price PER MONTH*£89.10 Inc VAT (Normal price: £99) FIRST YR TOTAL£1247.3Discount included	Visit Website10% Discount Code: 99PIP10
99Home	Rating 4.8 TrustPilot Reviews	Duration Month by month	Includes / Notes Platinum package Key features Tenant-find service Rent collection Inventory service Repairs & maintenance management Routine inspection Legal compliance & assistance More details *Price breakdown Normal price: £129 / month + setup fee from £199 (varies by location) With 10% discount: £116.10 / month + £179.1 setup fee More features included Advertise on 50 property portals such as Zoopla and Primelocation, until let complete In person valuation 4 x Tenant reference Professional photography & floor plans Digital tenancy agreement Ongoing rent management Deposit registration Rent collection Tenancy Renewals End of tenancy advertising Carbon monoxide & smoke alarm test Gas safety check EICR Inventory report	Price Discount price PER MONTH*£116.10 Inc VAT (Normal price: £129) FIRST YR TOTAL£1571.3Discount included	Visit Website10% Discount Code: 99PIP10

Please note, I try my best to keep the information of each agent up-to-date, but you should read the T&C’s from the agents’ website for the most up-to-date information.

Online Letting Agents and Consumer Protection

Putting aside the fact that I don’t think landlords or tenants have enough protection when dealing with any type of letting agent, it’s important to make it clear that both online and high-street letting agents must be members of a government-approved redress scheme.

If they’re not, they’re operating illegally and should be avoided at all costs.

Essentially, all letting agents are required to be regulated in order to ensure basic consumer protection. Importantly, you don’t get any more or less protection depending on whether you use an online or high-street agent.

If you experience any issues with an agent, the relevant redress scheme should be your first port of call for raising a formal complaint.

It should also be clearly stated on the agent’s website (or shop front, in the case of high-street agents) which scheme they are a member of.

Top Tips for Using an Online Letting Agent

Which Is the Best Online Letting Agent?

I wish I could give you a definitive answer, but I can’t.

In short, I don’t think you can go wrong with any of the agents I’ve listed – that’s based on the assumption that you understand exactly what you’re getting with an online letting agent, which is precisely why they made my shortlist.

They all check the following boxes (which I consider important factors):

• Good ratings on impartial review platforms (e.g. TrustPilot)
• Advertise on Rightmove & Zoopla
• Fixed prices (so you know exactly how much you will pay)
• Reputable
• UK based support
• Responsive (whenever I reach out to them for information)
• Registered company on Companies House
• Member of a redress scheme (e.g. Property Ombudsman, Trading Standards etc.)

I have used several of these online letting agents to find tenants in the past (and continue to use them when needed), and the reality is they all did exactly what they said on the tin.

They marketed my property on the biggest property portals in the UK, generated a strong volume of enquiries, and ultimately helped secure tenants quickly – all for a very reasonable fixed fee with no hidden costs. In short, they delivered exactly what I expected.

In my opinion, as long as you use an online letting agent that will list your BTL on Rightmove and Zoopla, you stand a strong chance of efficiently achieving your goal – namely, generating quality tenant enquiries and securing a let quickly.

Promos: I get handed a lot of exclusive discount codes – ones you won’t find anywhere else – so there’s no shame in opting for an online agent with the best current offer. At the moment, Hello-Neighbour is offering the best deal by a county mile, so they’re currently my no-brainer. So you can call them “the best” today, if you want.

But no, not all online agents are made equal!

Online letting agents can differ significantly in the extra services they offer, and that can absolutely play a key role in your decision.

For example, while Hello-Neighbour, Visum and QuickLister are strong options for basic tenant-find services (primarily focused on getting your property listed on Rightmove & Zoopla to generate enquiries), other platforms such as LettingAProperty offer more comprehensive managed services, including rent collection, maintenance coordination, and emergency support.

Ultimately, the “best” online letting agent often depends on the level of service you require. Some providers simply won’t offer the level of support you need if you’re looking for a fully managed solution.

Once you’ve applied your filters, you may find yourself left with just a few suitable options. At that point, I’d recommend comparing pricing and carrying out further due diligence – particularly by reading independent reviews. In most cases, one option will stand out.

It’s also worth remembering that one of the biggest advantages of online tenant-find services is flexibility. You’re typically not locked into long-term contracts, meaning you can remove your listing if you’re unhappy with the service.

That’s a key difference compared to traditional high-street letting agents, who often require longer contractual commitments and charge exit fees if you want to leave early.

Promotions and Discount Codes

I regularly come across exclusive discount codes for online letting agents – often offers you won’t find anywhere else – and there’s no shame or harm in choosing an agent based on the best current deal.

At the moment, Hello Neighbour is offering one of the strongest promotions available, with discount codes that give you access to a free tenant-find service (no strings attached), making it a standout option right now.

Because of that, it’s fair to say they currently offer the most competitive entry points into the market – at least based on price alone.

Why Online Letting Agents Are a Great Option for Landlords

There’s often debate between traditional high-street letting agents and online letting agents, but a lot of it comes down to misunderstanding what each service actually offers, in my view.

Online letting agents aren’t trying to replicate a high-street experience – they’re offering a different, lower-cost model designed for landlords who want more control and fewer fees. With that in mind, here are the key reasons they continue to grow in popularity:

• Lower costs without sacrificing exposure – Online letting agents can list properties on major portals like Rightmove and Zoopla, but at a fraction of the cost of traditional high-street agents.
• Flexibility and control for landlords – Landlords can choose how involved they want to be, from fully self-managed tenant-find services to more hands-off, managed options.
• A different service model (not a worse one) – Online agents are not trying to replace high-street agents – they operate differently. They’re better suited to landlords who don’t require face-to-face support or full-service management.
• Transparent pricing structures – Most online letting agents operate on fixed fees, which makes costs predictable and easier to compare compared to percentage-based high-street commissions.
• Designed for modern landlords – With most tenants searching online, the marketing channels used by online agents are the same core platforms used by traditional agencies — just delivered more efficiently.
• Expectations matter – Many negative experiences come from landlords expecting a full high-street style service at a discounted price. Understanding what you are (and aren’t) paying for is key to a positive outcome.

Do I Need to Conduct My Own Viewings?

Nope, not necessarily. Some online letting agents offer an optional “hosted viewings” service, but in my opinion, that slightly defeats the purpose of using an online agent in the first place. The main cost savings typically come from landlords conducting viewings themselves.

If you choose to take your own viewings (which is usually the most cost-effective option), you might understandably have concerns about “selling” the property, especially if you’re not confident speaking to strangers or don’t consider yourself a natural salesperson.

While I can’t magically remove any anxiety around viewings, there are a few points worth keeping in mind that can make the process feel much less daunting – shared from personal experience as an introvert.

• There’s not much “selling” involved – If a prospective tenant falls in love with a property during a viewing, they will usually make an offer – provided you come across as friendly and reasonable. The property largely speaks for itself.
• Market conditions often work in your favour – In many areas, demand for rental properties is strong and supply is limited. In these conditions, properties tend to let quickly without any hard selling required.
• Viewings are often safer and simpler than you think – I’ve written an in-depth guide on why landlords should conduct their own viewings, which may help put your mind at ease.
• You can always get help – If you’re unsure, you can ask a friend or family member to accompany you during viewings for extra reassurance.

In most cases, conducting viewings simply involves showing prospective tenants around the property and answering a few basic questions about the home and tenancy terms, nothing overly sales-driven or complex.

Are Online Letting Agents Suitable for First-Time Landlords?

Lordy, if I was given a donut for every time I’ve been asked this question, I’d be one very rotund individual.

Don’t hate me for this, but… *it depends*

I know, I know, that’s about as useful as a chocolate teapot.

But sadly, it’s the truth.

To make it easier to digest, let’s break it down properly.

What actually determines whether online letting agents are right for you?

• It depends more on your approach than your experience level – Suitability isn’t really about whether you’re a first-time landlord or experienced – it’s about how hands-on you want to be.
• Hands-on landlords tend to benefit most from online agents – If you’re willing to handle viewings, communicate with tenants, and stay on top of basic management tasks, online tenant-find services can offer excellent value and save thousands in fees.
• Hands-off landlords may prefer high-street agents – If you want someone to manage everything, guide you through compliance, and take full control of the process, a traditional letting agent may be a better fit – at a higher cost.
• First-time landlords can absolutely use online agents – Many do. In fact, plenty of first-time landlords find the process surprisingly straightforward once they’ve done a bit of research and due diligence. Some have even shared success stories after using this guide, highlighting how easy the process was and how much money they saved – it’s brilliant!
• Compliance concerns are common (and understandable) – Most hesitation comes from uncertainty around legal obligations such as safety checks, EPCs, and regulations – not the agent model itself.
• Support and resources are widely available – Most online letting agents offer guidance, and there are also plenty of independent resources available to help landlords understand compliance and processes. I have a whole section dedicated to helping landlords with compliance.
• The legal responsibility always remains with the landlord – Regardless of which agent you use, compliance is ultimately your responsibility. No letting agent removes that obligation.

Bottom line: the answer depends less on whether you’re a first-time landlord, and more on what kind of landlord you want to be. If you’re comfortable being involved and doing a bit of the legwork, online letting agents can be a very cost-effective option.

Using Both Online and High Street Letting Agents at the Same Time

When people talk about online letting agents and high-street letting agents, it’s often framed as an either/or decision. That’s definitely not the case

For landlords who are unsure about fully committing to an online service, one practical approach is to use both types of agent at the same time.

Here’s how that can work in practice:

• List with an online letting agent – Pay a low fixed fee (often around £45–£100) to advertise your property on major portals like Rightmove and Zoopla.
• Instruct a high-street agent at the same time – In many cases, high-street agents only charge a fee if they successfully source a tenant, meaning you’re not necessarily paying upfront twice (but check the terms).
• Compare performance in real time – Whichever route finds a suitable tenant first effectively “wins”, and you can proceed with that application.
• Keep risk low – If the high-street agent wins, your only additional cost is the online listing fee, which is relatively small in the context of securing a tenancy.
• Maintain flexibility – If you initially opt for a tenant-find service online but later decide you want full management support, you can still appoint a letting agent to take over ongoing management.

This approach makes it clear that it doesn’t have to be an either/or decision. In some cases, using both simultaneously can help landlords test the market, reduce costs, and choose the best outcome with minimal risk.

Final Thoughts on Online Letting Agents

Online letting agents are no longer a niche alternative – they’ve become a genuine mainstream option for landlords who want to reduce costs and stay in control of the letting process.

In terms of marketing, they can offer the same core exposure as traditional high-street agents, particularly through major property portals like Rightmove and Zoopla, but at a significantly lower fixed cost. The trade-off is that landlords are usually expected to take on more responsibility, such as handling viewings and managing enquiries.

For some landlords, that extra involvement won’t be ideal, or logistically feasible (i.e. long-distant landlords). For others, it’s exactly what makes the model so attractive – more control, more flexibility, and far lower fees.

Ultimately, there is no single “best” option that suits everyone. The right choice depends on your budget, how hands-on you want to be, and how comfortable you are managing parts of the letting process yourself.

If you understand what you’re getting into, online letting agents can be a highly cost-effective way to let a property in the UK without compromising on exposure or reach.

Needless to say, online agents’ low prices have been causing havoc for high-street agents, and I don’t see it getting any easier for them.

Landlord out xo