UPDATE: This article is now out of date, Letmatch have now stopped trading. Please go here, How Landlords Can Advertise And Find Tenants On Popular Websites Like Rightmove for an updated and more useful article on how to market your BTL on Rightmove.
Ok, a while back I wrote a blog post about how landlords can advertise their BTL on Rightmove, by registering and paying a small fee on Letmatch.co.uk: How To Advertise Your Buy-To-Let On Rightmove.
Letmatch also gives you the option to advertise on other property portals such as Primelocation, FindaProperty or HomesandProperty. However, I was only interested in the Rightmove package to be honest, which costs £29 (PLUS VAT) per property for 4 weeks.
Last month, for the first-time, I actually used Letmatch to get my BTL property up on Rightmove. This is how I found it:
I can’t fault them for efficiency. My property was up and running on Rightmove with in 24 hours. Not sure if that’s the standard rate they work at it, but it was how it worked for me. Happy days.
Meh, communication lacked in my opinion. I would expect more automated communication. For example, when my advert went live on Rightmove, I never got an email informing me. I had to search for it myself to check my money didn’t get swindled down the drain. Additionally, when my advert was due to expire, I was never informed. I would have expected an email, containing something along the lines of this:
Your advert on Rightmove is due to expire in 5 days time. If you would like to renew the package for a small fee of £XX, please go here…etc. Otherwise…
It’s the small details like that, which doesn’t take long to setup, that would have improved the service ten-fold. They probably would make more money from that kind of functionality as well.
In the space of 4 weeks, I received approximately 6 enquiries. Not a GREAT deal, but obviously that had no reflection on Letmatch’s/Visum’s service. That’s purely based on the user activity.
Every time the property received an enquiry, I received an email from a chap called Mark Baldwin, who forwarded me the enquiry.
The only downer here is that the prospective tenant who made the enquiry assume they’re dealing with a letting agent, because the property is advertised under “Visum letting agents”, and NOT a private landlord. So on one of two occasions, the tenants were surprised to learn they were dealing with a private landlord, and not an agent. I mean, it wasn’t an issue for the tenants, but it’s just something to remember.
Updating property details
For the life of me I couldn’t work out how to update the information on the property.
Ok, so in order for a landlord to setup an advert on Rightmove with Visum, they need to create an account on Letmatch (Letmatch is a smaller scaled version of Rightmove) for free. Then if you sign up to the Letmatch PLUS package (Rightmove package), the details get copied over. So I assumed that if I updated my Letmatch profile, it would automatically update on Rightmove with in 24 hours or something. That never happened.
At some point I wanted to update my images. I updated my images on letmatch, but as mentioned, I never saw the changes reflected on Rightmove.
There should be some kind of system where you can update details. That’s a pretty standard function, right? I tried emailing Letmatch, but got no response. So i emailed Mark Baldwin and explained my situation. He said if I emailed him the images, he’d update it for me. It’s not the most ideal and obvious setup, but at least it was do’able.
Customer service on Letmatch is NON-existent. I’ve emailed them on 3 separate occasions with extremely competent and relevant questions, but recieved NO response at all. That was extremely disappointing. So, if you’re looking for good customer support, you’re going to be highly disappointed by Letmatch.
However, I must admit, Mark Baldwin from Visum is generally very helpful, and responds extremely promptly. I ended up directing my questions to him, by email. But you’d think Letmatch, the website you gave your money to, would be a little more accommodating with customer support. I guess the concept of “don’t f’ing bite the hand that feeds you” is lost on them.
Finally, would I use the service again?
Ok, I probably WOULD use Letmatch again for this kind of service. While there are a lot of improvements that I can think of which would make their service much more desirable and efficient, you still get your moneys worth. For £29, I wasn’t expecting much, but I walked away with my property on Rightmove for 4 weeks, and I managed to walk away with a few enquires. I can’t really complain (although I have).