Oh damn, I’m about to eat my own dick here. To cut a long and shameless story short, I’m just going to say it…”I’ve started to get Twitter.”
A few months ago I mentioned how I thought Twitter was a pile of donkey shit, and how Most Of The Estate Agents On Twitter Are Idiots. While I still maintain the latter to be true, the former “donkey shit” claim can be retracted. I don’t know whether I’ve seen the light, or merely adapted to a bad situation. Either way, somewhere along the line I’ve managed to utilise Twitter and extract some usefulness from it.
People use Twitter for all kinds of reasons; I’m only speaking as a Landlord that is using it to seek useful industry knowledge and contacts. Coming from that perspective, let me stress, Twitter isn’t useful “off-the-shelf”. It only becomes useful if you make it useful- Twitter is about manually building a functional community.
Drilling down to a good list of Tweeters
The thing I’ve found with twitter is that it’s filled with parasites: spammers, users that chat shit, and users that are purely trying to generate business for themselves. Tweeters like that are the spawn of Satan, and are what I call Twitter cancer. Consequently, it can take time, patience and good judgement for Twitter to actually become useful to a Landlord. It’s taken me approximately 3 months to actually build a community that’s proved to be useful to me. The key to Twitter really is about following the right people, and getting the right people to follow you!
Each Tweeter you follow should be a sharp tool
I don’t follow many Tweeters, but those I do follow are generally quality folks. Twitter is about quality and not quantity. The rate of success on Twitter is pretty low. By that, I mean, I can follow 50 new people on Twitter, all being related to property, but if I’m lucky 1 or 2 of them will prove to be useful. I see each Tweeter as a tool- some being sharp, some being blunt as an overused vibrator. I ditch or replace the blunt tools immediately.
How Twitter has helped me as a Landlord
Believe it or not, I don’t know everything about being a Landlord. In fact, I’m still learning every day; I doubt I’ve even covered an eighth of the relevant information I should know. So if ever I need advice/help, I just Tweet, and sure enough, someone usually comes good with a response, whether it be from a letting agent, a fellow landlord, or some other form of industry professional.
The other day I wanted to see different examples of Guarantor forms that other landlords/agents were using, so I could see how they compare to the one I use. So I threw this Tweet out there:
Before I knew it, I had 3 letting agents emailing me examples of their Guarantor forms thanks to my Tweet. That’s the power of Twitter. And that’s what I now get, which I didn’t before. Seriously, once you build the right network and get the key users following you, Twitter is a GREAT source for information. I’m sure i’d be able to extract good results from my Twitter network no matter what I asked.
In principle, Twitter can help anyone in any industry in the same ways I’ve demonstrated. But i’m keeping it all about Landlording, because that’s what I do!
How do Landlords build a good Twitter following?
Well, this is how I did it:
1) Have a property related description in your bio. I have this:
I’m a Landlord that likes to bitch about being a Landlord while loving the job.
If you have keywords like “landlord” in your bio, property related tweeters will find you, and start following you.
- 2) Find a few big names on Twitter like, Rightmove, Findaproperty and the alike. Go through their followers and add as many property related Tweeters as you can.
- 3) Monitor the quality of tweets you get hauled with, and unfollow those that produce worthless crap. Look out for Tweeters that actually engage in conversation- they’re the keepers.
- 4) Talk about landlord/property related stuff, and throw in keywords like “tenant”, “landlord” and “tenancy”. As with stuffing keywords into your bio, property related folks will start following you by following this principle.
- 5) Somehow Twitter has managed to attract all kinds of professionals from the smallest of industry niches. Try to find Tweeters that specialise in areas you may need information on as a Landlord. For example, add tweeters in the world of letting agents, Home Information Packs, Landlord law, landlord tax…etc.
propertysecrets, LandlordZONE, landlordnews, PropertyTalk
RobertaWard, JGailNelson, 4_Walls, marywaring, Sarah Beeny
A list of Useful Tweeters
Here is a list of Tweeters I follow- all of which I consider to be valuable and interesting for any Landlord:
If I missed you out, I apologise. If you think you should be on the list, let me know, and I’ll moderate your claim for superiority and act accordingly.
You can all follow me, The Landlord on Twitter