A Few Reasons Why Landlords Should Use Twitter

Oh GREAT, I’m about to eat my own dick here.

To cut a long and shameless story short, I’m just going to say it…”I’ve started to get Twitter.

A few months ago I mentioned how I thought Twitter was a pile of donkey shit, and how Most Of The Estate Agents On Twitter Are Idiots. While I still maintain the latter to be true, the former “donkey shit” claim can be retracted.

I don’t know whether I’ve seen the light, or merely adapted to a bad situation. Either way, somewhere along the line I’ve managed to utilise Twitter and extract some usefulness from it, which means there’s a chance it might just be useful to others, including landlords…

Drilling down to a good list of Tweeters

The unsurprising feature about Twitter is that it’s plagued with parasites: spammers, trolls, and those that are purely trying to generate business for themselves (and nothing else). Those accounts are essentially cancerous to the Twitter ecosystem. Consequently, it can take time, patience and good judgement to block out the noise, to the point that Twitter becomes useful to a Landlord (or anyone else, for that matter).

It’s taken me approximately 3 months to actually build a community that’s proved to be useful (i.e. I now have a live feed that helps me keep on top the latest industry news). The key to Twitter really is about following the right people, and getting the right people to follow back!

Each Tweeter you follow should be a sharp tool

I don’t follow many Twitter profiles, but those I do follow are generally of some quality. Twitter is definitely about quality and not quantity.

By that, I mean, If I follow 50 new property related accounts on Twitter, I’ll be lucky if 70% of them aren’t absolute garbage. So I use my best to carefully curate who I follow to limit the God awful noise.

How Twitter has helped me as a Landlord

Believe it or not, I don’t know everything about being a Landlord. In fact, I’m still learning every day. So if ever I need advice/help, I just fire off a Tweet, and sure enough, someone usually comes good with a response, whether it be from a letting agent, a fellow landlord, or some other industry professional. It’s great!

A few days ago I wanted to see different examples of Guarantor forms that other landlords/agents are using, so I could see how they compare to the one I use. So I threw this Tweet out there:

Before I knew it, I had 3 letting agents emailing me examples of their Guarantor forms.

Now that’s the real power of Twitter when you do it right.

Seriously, once you build the right network and get the key users following, Twitter is a GREAT resource.

How do Landlords build a good Twitter following?

Well, this is how I did it:

  • 1) Have a property related description in your bio. I have this:

    I’m a Landlord that likes to bitch about being a Landlord while loving the job.

    If you have keywords like “landlord” in your bio, property related tweeters can easily identify your interest, and start following you.

  • 2) Find a few big names on Twitter like, Rightmove, Zoopla and the alike. Go through their followers and add as many property related Tweeters as you can.
  • 3) Monitor the quality of tweets you get hauled with, and unfollow those that produce worthless junk. Look out for Tweeters that actually engage in conversation, they’re the keepers.
  • 4) Routine Tweet landlord/property related stuff, and throw in keywords like “tenant”, “landlord” and “tenancy”, and property related folks will naturally start following you.
  • 5) Twitter has attracted all kinds of professionals from even the smallest of industry niches. Try to find Tweeters that specialise in areas of interest. For example, if you require more information on Gas Safety, you can follow the Gas Safe Register Twitter account.
  • You can all follow me, The Landlord on Twitter

7 Join the Conversation...

Guest Avatar
GillsMan 4th August, 2009 @ 21:51

Wow - I get a mention! *blush*

As well as being a landlord, I'm also a computer geek (I work in IT), and I find Twitter incredibly useful for keeping up to date with the tech world, and I definitely agree with your advice on how to use Twitter. I'm going to follow some of the Twitterers you mention, as I'm not following too many property-related ones at the mo.

I agree, Twitter is really useful - as long as you prune your Following list from time-to-time. Someone that posts too often (usually with banal crap) usually gets dumped from me as well!

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Guest Avatar
GillsMan 4th August, 2009 @ 22:00

Also, I'm moderately shocked you haven't suggested this one:

http://twitter.com/sarahbeeny

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The Landlord Avatar
The Landlord 4th August, 2009 @ 22:12

Ha, thanks for your full credentials, Gillman!

Damnit, cannot believe I missed her out. I've rectified the issue :)

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Dan Harrison 5th August, 2009 @ 07:54

Thanks for the mention! The stuff I tweet is very much a mixed bag though. Although I do the landlord stuff, I also do a lot in the web dev world.

Dan

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Roberta Ward 5th August, 2009 @ 20:01

Wow! Im honoured! fanx [blush] for the mention. If I might add a few more tips for you re Twitter:

1) add your name to the 'wefollow.com' database-with hashtags (#) related to what you do- ie: #landlord-this will enable others with similar interests to follow you more easily.-you also get indexed by Google easier.
2) If you tweet about property use the #property etc tags in your tweets-then anyone interested in that subject that follows tags will see yours and likely comment and follow you.
3)if you give info-you tend to get info back and quality tweeters. Dont just tweet about your latest 'this that or other' very boring.
4) always use shortened URLs to post something because the object is not just who is on your list but who else you can get to RT (re-tweet) your stuff to THEIR list.Hence word gets around about you or your product in a more viral/ natural way.
5) twitter is like texting to people you dont know but would want to-its very immediate.
6) If you get mostly young tenants for your props ask them if they are on twitter-save you a fortune on texts/ phone calls.
7) download free Tweetdeck or Hootsuite you will find twitter makes more sense when you use these tools as you can follow whats going on and being said much easier.
8) if you see an interesting article or something funny- RT -re tweet it-this is a great way to connect with new people and open a dialog with them.

Hope this helps you understand what its all about folks.
Roberta

Twitter me: @RobertaWard

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The Landlord Avatar
The Landlord 7th August, 2009 @ 09:17

Eggcellent!
Many thanks for that, Roberta. I never actually made use of using the hashtags (#), but I might just do that in the future! Maybe!

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Noidontdrinktea 8th August, 2009 @ 08:45

Oh thanks for the tips Roberta, not sure i'll be telling my tenant i have twitter anytime soon though! Shall try the hash tag thing!
And thanks for the mention landlord! However i do rarely tweet about anything intresting!!

Fee.

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