They say the average person thinks about sex every three seconds, and that the average landlord thinks about increasing rent every two seconds. I believe it!
Perhaps that’s why the Renters’ Rights Act (RRA) included a new protocol that has put a muzzle on rent increases (don’t shoot the messenger!).
While I don’t think anyone in good conscience can deny that many rent increases are often driven by greed, the reality is that at some point in every established landlord’s journey, increasing rent becomes a practical necessity. Why? Simply put: inflation.
Either way, whatever your reason for increasing your tenant’s rent (and hopefully it’s for the right reasons), it’s critical to follow the proper legal procedures and handle it correctly, as non-compliance can lead to some lumpy penalties.
Of course, I’ll cover how to do it properly, along with a few other points you may want to consider before pulling the trigger.
Page contents
- When Can a Landlord Increase Rent?
- How to Increase Rent (Section 13 Notice)?
- How Much Notice Is Required for a Rent Increase?
- How Much Can Rent Be Increased By?
- What Happens If a Tenant Disputes or Rejects a Rent Increase?
- Is a Rent Increase Necessary?
- Potential Issues When Increasing Rent
- Download Free Section 13 Rent Increase Notice Template (England)
When Can a Landlord Increase Rent?
Here are the golden rules:
- You can only increase the rent once per year.
- You cannot increase the rent during the first year of the tenancy.
Pretty straightforward, and very reasonable if you ask me.
How to Increase Rent (Section 13 Notice)?

There is only one process to increase rent in the private rented sector in England, and that is by issuing a Section 13 notice (you can download a free Section 13 template here). This is a simple document contains the following:
- Details of the Landlord and/or his Agent
- Details of the Tenant
- Details of the Property
- The amount of the increased rent and any other increased charges
- The proposed commencement date
How Much Notice Is Required for a Rent Increase?
Tenants must be given at least 2 months’ notice.
In theory, you can issue a Section 13 notice in the 10th month of a new tenancy, as long as the rent increase does not take effect until after the 12th month (i.e. not within the first year of the tenancy).
How Much Can Rent Be Increased By?

Come on now, don’t be one massive pig – don’t be greedy! In fact, even if every gluttonous fibre in your body wants you to be.
Simply, landlords cannot increase rent to an unreasonable amount. Any increase must reflect the current “market rate”, which effectively means the price the property would achieve if it were newly advertised on open market.
What Happens If a Tenant Disputes or Rejects a Rent Increase?
If a tenant believes the proposed rent increase exceeds market rate (i.e. they deem it unreasonable), they can then challenge this at the First-tier Tribunal, who will then determine what the market rent should be, and whether you’re asking over or under the odds.
Be warned, this is a relatively easy process for tenants, and they have nothing to lose by challenging unreasonable rent increases, especially since the Renters’ Right Act banned Section 21 “no fault” evictions.
Potential Issues When Increasing Rent
I feel like I’d be remiss if I didn’t offer a note of caution about increasing rent, because so many landlords are trigger-happy and often end up shooting themselves in the foot.
I’m always cautious about increasing rent, and I try to avoid it when possible. This comes from personal experience as a landlord with almost two decades in the field, and one who has been deeply scorned by donkey tenants in the past.
The problem with increasing rent, especially too frequently with good tenants, is that you risk giving them a reason to shop around. More often than not, losing a good tenant results in a net negative, because you’ll be forced to bear the load of all the BS that comes with replacing them: void periods, marketing costs, refurbishment between tenancies, and the uncertainty of not knowing the calibre of the next tenant (it’s the latter that scares me the most).
So it’s always worth asking yourself:
- Why are you increasing rent?
- Do you need to increase rent?
- What would be the true cost of losing your tenant?
Personally, I rarely increase rent for good tenants, as it’s my way of not only showing appreciation, but also giving them fewer reasons to leave. As a result, many long-term tenants stay on the same rent for years, and the cost is often offset by lower turnover and the peace of mind that comes from stable, reliable occupancy.
Yup, that can often mean I’m charging some of my tenants significantly below the market rate (e.g. 20%), and I’m happy with that as long as the numbers still make sense.
I’m sure those of you who have also had the misfortune of dealing with donkey-tenants, whether they fell into arrears or treated your property like a urine bowl, will appreciate the value of reliable tenants, and the importance of retaining them.
I’m not saying I never increase rent for good tenants, but I do try to avoid it and apply increases very sparingly.
When tenants do leave, I then re-market the property at the current market rate.
To clarify, I’m not saying that’s how you should approach it, I’m simply sharing a perspective and a line of thinking to consider before proposing a rent increase on a whim. I’ve always operated this way, but it may be even more relevant now, as landlords can no longer rely on Section 21 notices, which were often (in my view, unscrupulously) used to regain possession following disagreements over rent increases. Not cool.
Landlord out xo
Download Free Section 13 Rent Increase Notice Template (England)
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.
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Have been a tenant in same house for 25 years! Rent goes up every few years but landlord has just said rent going up but by 30 a week!! To me that's far too much, is he allowed to increase that much in one go?