How To Advertise Property For Rent On Rightmove

Literally save £1000’s on letting agent fees with an online agent that markets on Rightmove & Zoopla!

The reality is, most of the letting agents we see on our local high street generates the vast majority of their leads from Rightmove, Zoopla, and a few of the other portals. It’s not from foot traffic. And for a time, the only way to get listed on those portals was through them, but that also meant enduring their notoriously hefty [and often hidden] fees.

Long gone are those days!

By using an Online Letting Agent, like OpenRent, we can now advertise our property on the top property portals for a fraction of the cost. No hidden fees, just one easy one-off fixed cost.

I’ve personally used several of the online letting agents listed below, and they’ve always managed to find me tenants quickly and efficiently, saving me several thousands on letting agent fees over the years.

Top rated online services that will market your rental property on Rightmove & Zoopla to find tenants quickly!

There are a buttload of online agents cropping up all over the shop, left, right, centre and everywhere else in-between. But these are the one’s I personally recommended, because they’re well established, highly-rated and many of which I have personally used myself to find tenants.

Search Filters

Require any of the following?

• Rightmove listing

  Rightmove listingAdvertise property on Rightmove (The UK's largest property portal)

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• Zoopla listing

  Zoopla listingAdvertise property on Zoopla (The UK's second largest property portal)

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• OnTheMarket listing

  OnTheMarket listingAdvertise property on OnTheMarket

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• Tenant referencing

  Tenant referencingTo ensure you stand the best chances of getting reliable tenants, your agent will reference prospective tenants, which can include credit checks and employment history.

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• Deposit registration

  Deposit registrationIn order to comply with the tenancy deposit legislation, the agent will secure the deposit on your behalf and serve required documents to your tenant.

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• Rent collection

  Rent collectionAgent will collect rent from tenant and then send it to you.

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• Tenancy sign-up service

  Tenancy sign-up serviceThe agent will draft your tenancy agreement contract and get it signed by the tenant(s) on your behalf.

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• EPC

  EPCAn Energy Performance Certificate (EPC) is needed when a property sold in the UK. They are valid for 10 years, so if you already have a valid one you do not to order another.

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• Gas safety check

  Gas safety checkAgent will arrange for a gas safety check to be conducted. Landlords are legally obligated to have annual gas safety checks.

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• EICR

  EICRElectrical Installation Condition Reports (EICR) are legally required for new tenancies in England. As from the 1st April 2021, all let properties will require an EICR.

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• Photograghs

  PhotograghsThe agent will arrange for a photographer to visit your property to take pictures, which can be used with your adverts. Good quality photos are important in making your property look attractive and can increase enquiries.

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• Floorplan

  FloorplanThe agent will arrange for a professionally produced floorplan showing the layout and room sizes of your property. Many buyers find floorplans useful when viewing property details online.

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• Inventory service

  Inventory serviceThe agent will arrange for an independent inventory clerk to create an inventory report.

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• Hosted viewings

  Hosted viewingsA local agent will take viewings and show potential tenants around your property. Please note, some agents limit how many viewings they will take, so please read the T&C's carefully.

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• Pay on Completion

  Pay on CompletionPay on Completition means there's nothing to pay upfront until you find your perfect tenants (T&C's may apply, so please read carefully).

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Showing 17 results out of 20

Letting Agent	Rating	Term	Includes / Notes	Price from
Hello Neighbour Top Pick	Rating 4.6 TrustPilot	Duration 3 months	Includes / Notes Get Listed package Key features Rightmove listing (First 7 days includes featured listing) Zoopla listing OnTheMarket listing	Price Discount price FREE (Normal price: £29)	Visit WebsiteFREE Listing Code: PIPFREE
OpenRent	Rating 4.8 Google Reviews	Duration 4 months	Includes / Notes Portal Advertising package Key features OnTheMarket listing PrimeLocation listing Optional add-on products £50 Rightmove listing	Price£29 Inc VAT	Visit Website
Hello Neighbour	Rating 4.6 TrustPilot	Duration 3 months	Includes / Notes Get Rented package Key features Rightmove listing (First 7 days includes featured listing) Zoopla listing OnTheMarket listing Deposit registration Rent collection (First month only) Tenancy sign-up service Holding deposit collected Property compliance checks	Price Discount price £30 Inc VAT (Normal price: £59)	Visit Website£29 Discount Code: PIPFREE
99Home	Rating 4.8 TrustPilot Reviews	Duration 3 months	Includes / Notes Express package Key features Zoopla listing OnTheMarket listing PrimeLocation listing Deposit registration Tenancy sign-up service First month's rent collection Optional add-on products £70 Rightmove listing (for 2 months)	Price Discount price £37.05 Inc VAT (Normal price: £39)	Visit Website5% Discount Code: PIPExp5
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 14 days	Includes / Notes Speedy package Key features Rightmove listing Zoopla listing PrimeLocation listing	Price Discount price £58.5 Inc VAT (Normal price: £65)	Visit Website10% Discount Code: propinv21
OpenRent	Rating 4.8 Google Reviews	Duration 4 months	Includes / Notes Rent Now package Key features OnTheMarket listing PrimeLocation listing Deposit registration Tenancy sign-up service First month's rent collection Optional add-on products £50 Rightmove listing	Price£59 Inc VAT	Visit Website
Emoov	Rating 4.6 TrustPilot Reviews	Duration 3 months	Includes / Notes Let Your Property package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing	Price£59.5 Inc VAT	Visit Website
Emoov	Rating 4.6 TrustPilot Reviews	Duration 3 months	Includes / Notes Let Plus package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing Deposit registration Rent collection (First month only) Tenancy sign-up service	Price£79.5 Inc VAT	Visit Website
Visum	Rating 4.1 TrustPilot Reviews	Duration 3 months	Includes / Notes Plus package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing	Price Discount price £84 Inc VAT (Normal price: £99)	Visit Website£15 Discount Code: PIP1
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 28 days	Includes / Notes Basic package Key features Rightmove listing Zoopla listing PrimeLocation listing	Price Discount price £90 Inc VAT (Normal price: £100)	Visit Website10% Discount Code: propinv21
99Home	Rating 4.8 TrustPilot Reviews	Duration 3 months	Includes / Notes Standard package Key features Rightmove listing (for 1 month) Zoopla listing OnTheMarket listing PrimeLocation listing Tenant referencing (1 x applicant) Deposit registration Tenancy sign-up service	Price Discount price £94.05 Inc VAT (Normal price: £99)	Visit Website5% Discount Code: PIPLSTN5
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 60 days	Includes / Notes Essential package Key features Rightmove listing Zoopla listing PrimeLocation listing For let sign	Price Discount price £139.5 Inc VAT (Normal price: £155)	Visit Website10% Discount Code: propinv21
Visum	Rating 4.1 TrustPilot Reviews	Duration 6 months	Includes / Notes Premium package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing Rightmove Premium listing (for duration of listing) EPC Photograghs Floorplan	Price Discount price £184 Inc VAT (Normal price: £199)	Visit Website£15 Discount Code: PIP1
Letting a Property	Rating 4.8 Google Reviews	Duration 2 months	Includes / Notes Find a Tenant package Key features Rightmove listing Zoopla listing PrimeLocation listing	Price Discount price £189 Inc VAT (Normal price: £199)	Visit Website£10 Discount Code: PIP10
99Home	Rating 4.8 TrustPilot Reviews	Duration 3 months	Includes / Notes Premium package Key features Rightmove listing (for 2 months) Zoopla listing OnTheMarket listing PrimeLocation listing Tenant referencing (2 x applicants) Deposit registration Tenancy sign-up service Rent Standing Order Request	Price Discount price £189.05 Inc VAT (Normal price: £199)	Visit Website5% Discount Code: PIPLSTN5
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 60 days	Includes / Notes Ultimate package Key features Rightmove listing Zoopla listing PrimeLocation listing Tenant referencing (2 x applicants) Tenancy sign-up service For let sign	Price Discount price £256.5 Inc VAT (Normal price: £285)	Visit Website10% Discount Code: propinv21
Letting a Property	Rating 4.8 Google Reviews	Duration 12 months	Includes / Notes Rent Collect package Key features Rightmove listing Zoopla listing PrimeLocation listing Tenant referencing (2 x applicants) Deposit registration Rent collection Tenancy sign-up service *Price varies by payment plan (annual or monthly) and rental income. Price shown reflects the annual plan and includes a £149 setup fee; the monthly plan setup fee is £199.	Price Discount price *£677.2 Inc VAT (Normal price: £678.2)	Visit Website£10 Discount Code: PIP10

Please note, I try my best to keep the information of each agent up-to-date, but you should read the T&C’s from the agents’ website for the most up-to-date information.

Other Popular Services

Just in case you require a couple of other competitive quotes for popular letting services…

Table of contents

• Can I advertise my rental property on Rightmove/Zoopla directly?
• Do I need to advertise on Rightmove?
• How long will it take to find tenant’s if I list my property on Rightmove (and Zoopla)?
• How much does it cost to advertise my rental on Rightmove?
• Rightmove ‘Featured listings’ & ‘Premium listings’ – What, How & Why?
• Rightmove requires proof of ownership
• Can I really find tenants on Rightmove without an agent?
• Want to SELL your house on Rightmove?

Can I advertise my rental property on Rightmove/Zoopla directly?

The short answer is, no.

The biggest UK property portals don’t allow the general public, including landlords, to advertise on their website directly. They only do B2B sales, meaning they deal with estate and letting agents only.

So that means in order to get listed a rental property listed on on the likes of Rightmove and Zoopla, you first need to go through an agent. They are the gatekeeper. Once an online agent has your property details, they will then feed the information to the portals for them to advertise.

How does that work?

1. Sign up to a Rightmove/Zoopla “tenant-find” service (via one of the online agents listed above).
2. Upload your property details to the online agent’s website (e.g. property spec, photos, EPC etc.).
3. Your online agent of choice will then distribute your property details (along with the rest of their stock) to all the portals they advertise on.
4. You will then be notified of any enquiries by your online agent, usually by email, SMS and/or a control panel. You can then schedule and manage viewings (the exact logistics of how this works will vary depending on online agent).

Below is a cool (and short!) video thrown together by Quicklister, showcasing how landlords can use their service to distribute their property details across major portals like Rightmove & Zoopla, and oversee enquiries, viewings, and tenant references through a dashboard.

It’s the typical approach of online letting agents, so it provides a good overview of how easy and efficient the process can be.

Do I need to advertise on Rightmove?

Of course you don’t need to, silly.

But the reality is, if you don’t want to be a wally, you’ll appreciate the fact that if you statistically want to generate as many leads as possible and consequently maximise your chances of finding tenants as quickly as possible, you should be advertising on Rightmove (and/or Zoopla) because they attract more prospective tenants looking for vacant properties on their website than anyone else. You’ll struggle to find any other place with such a large pool of prospective tenants.

How much does it cost to advertise my rental on Rightmove?

The fixed fee you pay for a “tenant-find” service provided by an online letting agent is the amount you will pay to get your rental property listed on Rightmove. As per the table of agents above, that can range from £0/Free to £149 (that’s based on packages without any additional add-on services and products).

So, for example, if you use LettingAProperty.com’s tenant-find service, you will get listed on Rightmove, Zoopla and OnTheMarket for 2 months for 2 months for £149.

You don’t pay any more than the package price to be listed on Rightmove. That’s the beauty of using online agents, they operate on a fixed cost basis.

Why is advertising my rental on Rightmove through an online agent so cheap? Is there a catch?

There is no catch. You pay what it says on the tin.

I know, I know, it can be hard to believe that it’s possible to get a Rightmove tenant-find service for free. It can be a real bittersweet moment for many landlords when they first discover the world of online letting agents, because on one hand they’re thrilled to have found a legitimately good alternative that will save them a small fortune, but on the other hand, they’re mortified they didn’t find out sooner, because they’ve been shelling out on high-street rates for as long as they have. I was a very early adopter, and even I was bitter about the amount I had effectively pissed down the drain.

The reason online agents are able to offer such cheap marketing fees (especially when compared to high street agents) is for a few reasons, but here is the gist of it:

• Online agents have much less overheads than high street agents, as they operate out of a central office, as opposed to a premium shopfront on the high street.
• Their basic “tenant-find” services don’t include a hosted viewing, whereas most high street agents include it with in their basic package
• Online agents make the bulk of their money upselling optional add-on services and products e.g. EPCs, Gas Safety Certificates, Referencing services etc.

How long will it take to find tenant’s if I list my property on Rightmove (and Zoopla)?

Depends. On several factors (but also depending on the context of your question).

If you’re asking if using an online agent to get listed on Rightmove is more or less efficient than using a regular high-street agent, then my answer to that is: based on my experience [of using online agents for several years now], you’re not likely to find tenants any quicker or slower. As said, most high-street and online agents generate their enquiries from the online portals, particularly Rightmove, so the leads are often sourced from the same places.

I’ve found tenant’s in 2 days by listing on Rightmove and Zoopla. I think the longest it’s taken me is 10 or so days. But obviously I’m not suggesting you’ll get the same results, because it’s completely circumstantial, including uncontrollable factors, like the current state of the rental market.

But you do have a role to play, and that can drastically impact the success (or failure) of your mission…

Rightmove ‘Featured listings’ & ‘Premium listings’ – What, How & Why?

So, you may or may notice that some of the online agents offer the option to upgrade your Rightmove advert to either “Featured” or “Premium” for additional fees. What’s that all about, right?

First, let’s go over what each option means…

• Rightmove Featured Listings explained
  A Featured Listing means your property is highlighted at the top of each page in your property area and with more photos than a standard listing. Here is an example after doing a random search for properties for rent in “Manchester City Centre”:
  

  Rightmove Featured Listing

• 2) Right Premium Listings explained
  A premium listing is similar to a featured listing in the sense that it’s highlighted (i.e. it stands it more compared to regular listings), but it is NOT at the top of the page, it’s positioned in the same order as any other regular listing (which is dependant on the ‘sort’ filter e.g. Newest Listed, Price). Here is an example:
  

  Rightmove Premium Listing example

The million dollar question… is it worth forking out extra for either of them?

Yup, definitely.

Actually, wait, I think it depends.

I’m so fickle.

If your property is located in a bustling metropolitan area like central London, where you’ll always be competing with a large supply of options, an upgrade can turbo-charge your advert and give you the best chance of standing out and grabbing those extra views and enquiries. However, in a puny Essex town, where there are only a few handful of properties available to rent at any one time (i.e. 10 properties), it probably makes very little difference.

According to Rightmove, a Premium listing achieves on average 33% more views than standard Rightmove listings, while a Featured listing is proven to get up to 40% more views. However, I do want to mention that Upad recently conducted their own internal investigation to verify the accuracy of the “Featured listing” stats; they discovered that some properties far exceeded the ‘average’ 40% uplift, and actually managed to receive between 90% – 128% more views, which expectedly created a nice bump in enquiries. That’s a pretty sweet upgrade. Now… I’m not saying you’ll achieve the same mouth-watering results, I’m just highlighting what’s possible.

To clarify, I’ve personally never stumped up the cash for either of the upgrades, and I’ve still managed to always find tenants in good time. But that’s largely because my properties are located in one of those puny towns I mentioned, but also in highly sought after areas where demand generally outweighs supply. So before making your decision, do some research; check to see how many other properties you’ll be competing against. If you feel there’s enough competition to cause problems, an upgrade may provide the edge you need.

Either way, the cost of upgrading isn’t particularly crippling in the grand scheme of things… so you certainly wouldn’t be a fool to upgrade whatever your circumstances.

How much do the upgrades cost?

It varies depending on each agent.

I’m going to use Visum’s prices as an example (because their prices were easy to dig out from their website), they charge £99 (Inc VAT) for a ‘Premium Listing upgrade’, which will last for two months. For the ‘Featured Listing upgrade’ they charge £99 (Inc VAT) for 7 days!

Bear in mind, the listing upgrades are “add-ons” for Visum’s advertising packages. So for example, if you buy their Standard £64 package (that’s the exclusive discount price, so you’ll need to use the Visum discount voucher provided in the table above), you will need to pay an additional £99 for a Featured Listing (Total: £163).

Strong word of warning before forking out for upgrades…

Many landlords have stumped up the cash for one of the upgrade packages and have been left bitterly unimpressed with the results. In almost all cases (from what I have seen and been told), it’s because they assumed the upgrade would maliciously have the ability to polish a turd!

No, no, no!

These upgrades are NOT a substitute for the golden rules of advertising your rental! So that means, in order to stand the best chance of generating enquiries, you will still need professional and high-quality photos of your property, a well presented property, a competitive/realistic asking price, and well detailed property description, which highlights all the key features.

So which property portals are the best (e.g. Rightmove, Zoopla, OnTheMarket, PrimeLocation etc)?

Rightmove is the most popular property portal in the UK by far. They attract the most amount of prospective buyers and tenants on their website. Zoopla is in second place, but they shouldn’t be discredited for trailing behind, because they still manage to pull in a gigantic amount of eyeballs.

On that basis, here’s a breakdown of my thoughts:

• Regardless of which online agent you use, make sure they will list your property on Rightmove. Make no mistake, there is no substitute for marketing on Rightmove – if you’re going to be marketing your rental property anywhere, make it this place. Being listed on Rightmove alone is often enough enquiries to find a tenant.
• Your marketing campaign will be most effective if you use an online agent that advertises on both Rightmove & Zoopla (be careful, some online agents don’t market on both, but all the one’s I have listed do). Being listed on them usually provides enough fire power to get inundated with leads, and that’s exactly why it’s the combination I use. I only use online agents that advertise on Rightmove & Zoopla. Conversation over.
• You’ll notice plenty of online agents mention that they market properties across hundreds of different portals, other than Rightmove and Zoopla. While that might be true, I perosnally wouldn’t get won over by the claim, because those “other” portals will likely have very little impact compared to being listed on Rightmove and Zoopla. But I do have to give a special mention to OnTheMarket and PrimeLocation, because those portals are powerhouses in their own right – so they would be a welcome addition – but I wouldn’t feel comfortable with them leading the charge, but rather as complimentary advertising portals to Rightmove & Zoopla.

Rightmove requires proof of ownership

This probably won’t be an issue for 99.999% of you reading this, but I feel like I should say it anyways… just in case!

Before you go running off to throw your rental onto Rightmove, you should be aware of the fact that as per Rightmove Plc terms, listing on Rightmove requires proof of property ownership. All online agents that market on Rightmove will require you to provide an acceptable document to prove ownership (e.g. Land Registry title, insurance certificate, signed letter from solicitor, mortgage letter) before activating your listing. This procedure is put in place to prevent fraud.

Like I said, won’t be a problem for most of you.

I usually just provide a copy of an insurance certificate.

Can I really find tenants on Rightmove without an agent?

I get it.

It’s the fear most landlords have when they’ve just discovered online agents, because it genuinely can be a “it sounds too good to be true…” moment.

Many landlords automatically assume that agents can’t just generate the majority of their enquiries from Rightmove and/or Zoopla, because that sounds too easy. There must be a catch. But that’s the thing, it is that easy. Like I said, there’s no magic formula to generating tenant leads anymore, the internet has changed all that.

I received an email recently from someone that converted and became a believer, and I don’t think I could explain it any better…

Hi all,

Thought I’d share my recent experiences with you. I’m a long time lurker on this site, though I occasionally post in the blog comments. Great site by the way, it’s really helped!

So, we’ve had a bit of a nightmare getting our first tenants in, we’ve had a few people agree, sign an application form, then pull out at the last minute, or withhold information meaning we had to cancel (like, they’re claiming HB). We’ve even been threatened with legal action after refusing to return someone’s holding deposit after they pulled out, despite both us and them having a receipt signed by both parties which clearly states that the deposit isn’t refundable if they pull out!

Anyway, so it’s getting a bit tricky now and we really had to get someone in, so we decided to pull out all the stops…and hire an agent as well. We went with quite a reputable one, and they were charging one month’s rent + VAT for finding us a tenant. One bonus was that there’d be no re-let fee, so it was just a one off payment. It’s still pretty expensive for simply placing an ad and finding us a tenant. So we went for it, and gave them a set of keys and some pictures of the property (I don’t trust agents to take their own pictures any more!!).

Meanwhile, we set about trying our own luck. We decided not to simply stick with the free sites (Gumtree, houseladder, etc), and we went through Visum (as one of the online agent’s recommended on this site) and they put an ad on Rightmove for us for around £30.

It appeared both us and the agents were getting a bit of interest so I thought it might be a dead heat, but I wasn’t convinced that the agent really did have all the interest he said he did. He knew we were trying to do it ourselves at the same time, so I couldn’t help but wonder whether he was telling us he had loads of interest to try and get us to slow down.

Anyway, so we had quite a bit of interest ourselves and hosted several viewings and eventually took a healthy holding deposit after confirming interest with a tenant. Just as we did, the agency rang up to say that he had someone who might be interested (if we lower the rent). Obviously we said no.

Anyway, I’m sorry I’m not a more interesting writer, but I did want to share with you all my experiences of trying to get a tenant in before the agent could, thus avoiding having to pay any agency fees. It’s a nice story, and I got a lot of help from this site, so thanks!

Want to SELL your house on Rightmove?

If you want to list a property for sale on Rightmove and bypass using a high-street estate agent, then here are a list of companies that will Advertise your house for sale on Rightmove.