Ajay Ahuja On Inside Out, London- Property Scam

Anyone watch “Inside Out, London” On BBC, Monday (2nd November, 2009)? It was rather interesting.

The first half of the show was an investigation about a property dealer offering bargains that are apparently too good to be true. It was quite amusing when the “dealer” they were investigating turned out to be someone I know, or at least someone I have communicated with personally on various occasions in the past, Ajay Ahuja. I’ve written about him and the services he offers in the past, No money down deals.

I know a lot of people have heard of him; he’s quite well established in the BTL industry. He’s known for building a £15m property portfolio from just £500. More notoriously, however, he’s also managed to develop a reputation as a bit of a scam artist, by swindling people out of their cash with his “no money down” deals.

Ajay’s services include sourcing BMV (below market value) properties for a fee to investors. Apparently the deals aren’t always that great, and in some cases, the valuations his team put on properties are drastically off the mark.

Ajay used to advertise on my website, and we used to communicate via email and phone. He seemed like a reasonable guy on face value. I’ve never had any problems with him, but then again, I’ve never purchased anything from him. However, there’s always been bad publicity about him around the internet, so I was always dubious about his practises.

If you missed the episode, you can watch it here:


Your thoughts?

I had a few thoughts. I didn’t think his car was that great- I would have let the debt recovery agent take it. It didn’t look like it was worth more than his debt. It looked like an old shape Mercedes, which I wouldn’t expect a man worth 15m to drive. I’m assuming he isn’t all that liquid, so a lot of his wealth is just on paper. But he managed to squeeze 14k out of his arse to pay his debts, so he must have some money laying around. Just to clarify, Ajay always paid me on time. No worries there *thumbs up*

In the specific cases shown in the video, the punters didn’t get what they paid for. They paid for BMV properties, which never surfaced for one reason or another. But I have to put some blame on the punters. I mean, they paid for a list of BMV properties without knowing any information regarding the properties. That screams out “high risk”. Why would anyone do that? Seems like suicide to me.

I’m going to reserve judgement about his practises because I’m sure he has a long list of satisfied and unsatisfied cases, and each deal carries it’s own circumstances.

But let’s give credit where credit is due. His ethics in business may not be up to scratch, but the guy has taste. Check out his sexy house and partner…

Ajay Ahuja House

Ajay Ahuja Wife

Anyone had any dealings with the Ajay group, good or bad? I’d love to hear your story.

Update (08/11/2009)

Ajay responded to the report on his website (link has been removed because his website no longer exists).

Here’s the basic rundown of what he said:

  • 1. The BBC refused to show any interviews with happy clients we have (and we have plenty of them!)
  • 2. I do have staff! There are 10 of us excluding me who all assist in finding deals for my clients.
  • 3. We worked with every single client that was shown on the programme to get to a resolution on each of their deals.
  • 4. The county court judgements obtained by the clients were obtained by default. This means there was no court case. When you do not recive court papers how can you defend them? I have managed to set one of them aside (November 5th) and I am in the process of setting the other one aside. These will then be fully defended in court. I have been advised by my solicitor that I have a very strong case.
  • 5. Buying property with little or no money requires persistence. Things can and do go wrong. We are there to guide the transaction away from failure. If it does fail we simply find a client another deal.

Do you know what? I can actually believe all that, and consequently I do sympathise. I’m not saying he offers a good or bad service, because I wouldn’t know, but I am saying that no matter how you invest in property, there is always going to be a degree of risk. It’s up to you, the investor, to take responsibility and use a bit of common sense.

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53 Comments- Join The Conversation...

Showing 3 - 53 comments (out of 53)
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Ajay Ahuja 7th November, 2009 @ 23:06


Here is my response to that programme:



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jools 8th November, 2009 @ 14:45

Ajay -

Its the media! I used to work foe a Japanese camera importer back in the early 90's and I think it was watchdog who gave us a going over due to one of our products being a tad 'leaky'! They did not use any of the technical info we sent them - much easier to make it up as they go along to make good TV.

Whilst I feel sorry for you in the way this has happened I think that you work in an industry where image is everything and given the recent issues with people losing money due to the 'investemnt schemes' offered by certain companies you may need to hire a publicist to help you through.

The problem is that everyone wants to get rich quick and see property as an ideal vehicle to do it even though they have no idea of business and the risks involved. I hate people who bleat on and on about how they have been 'fleeced' when it is their own fault for going for it in the first place = afterall they could have said no!

Now - I am not condoning your methods of business or slating them - I do not know you - I have not used your services (I have read one of your books however) but I think that you will have a rough few months ahead. You are a business man - its all part of the game!

Good luck

PS got a number for Max Clifford?

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HB 9th November, 2009 @ 12:57

Only contact is from Ajay's site - no doubt he's successful and to be fair has some good shared information on his site.

People cannot be scammed if they use a modicum of sense.

Rule is take responsibility and CHECK IT OUT - whether a BMV property, internet fraud etc. Greed colours brain cells I'm afraid!

My only negative is wish he didn't send so many emails each day - some are relevant but to see the good you have to tolerate a lot of unessential, time consuming stuff.

Thanks for all your good content!

The Landlord Avatar
The Landlord 9th November, 2009 @ 13:11

I totally agree, HB.
People really do need to take responsbility for their own actions, and use a bit of common sense.

Like I said, I'm sure Ajay has both satisfied and unsatisfied customers, but that's the nature of the beast, with any business.

It's sad that the report was so one-sided though, and they didn't give Ajay the opportunity to fight his case.

haha, totally agree on the overkill on emails! It does make me laugh though.

The Landlord Avatar
The Landlord 9th November, 2009 @ 13:14


Thanks for sharing the link. The story seems like it was pretty one-sided, which is typical of the media. I hope it hasn't wrongfully affected your business too much.

Kind regards

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mj 9th November, 2009 @ 16:01

The unfortunate thing is that the details of the property are not given to you until you hand over your money.
You are given the impression that full duediligence has been carried out, but that does not seem to be the case.
Then when you ring the customer service office to find out any further info, you are met with a brick wall.
I am guessing that the intention is to get your money, then abandon you when the deal fails.

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Vishnu Singh 17th November, 2009 @ 00:49

I believe it is ashame you have to face such indignities. It is so easy to ruin and tarnish a man's reputation and leave him crushed. History can prove that it is human nature to do so. People always try to bring you down when you are at the top. ENVY - pure and simple.

One of the main problems Ajay, is the fact that most people don't have vision and foresight much like yourself. If they did, they wouldn't need to come to you in the first place. They actually believe they can part with a fee and become rich overnight. Also, they believe the onus is on you to make them rich. How ridiculous.

Sadly, I feel, however, you are in for much problems in the near future. What you are offering is too good for the competition. It seems there is only one thing to do - Get Rid of You Quick.

Be careful.

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Ajay 17th November, 2009 @ 00:54

cheers vishnu. you just have to be strong and come out fighting!


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bernard 23rd November, 2009 @ 22:33

I read all the books got his dvd's etc... and decided I would go it alone.

I am now on my 7th property ( started july 09).

I must thank Ajay after reading his stuff it gave me that little extra shove I needed to get started...

THANK YOU AJAY the money I paid to you for the above was well worth it.

However having been offered 'some deals' I decided ( with my wife) that I did need to see and appraise the property's being offered.

As the saying goes 'if it looks/sounds to good to be true..

A lot of these moaning people are hoping to spend a few quid and get rich over night... get real people.

As you labour so shall you reap.

Best wishes Ajay.

always remember that the first loss is the best loss... not sure how 'rich' you are but reading no gas certs etc.. why ? I get mine done for £50 and Electric for £100 and I get these done before any improvements are started.... My golden rule is to keep my desk clear of paperwork.

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Sam 24th November, 2009 @ 07:25

Crikey 7 properties and you only started July this year!

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bernard 9th December, 2009 @ 22:49

everyone gone away for Christmas

Of course Ajay is monitoring this page ... he is a business man..

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twattybollocks 24th December, 2009 @ 16:53

Happy Christmas Ajay!

Hope you have a great one and open an extra bottle of Mr Cristal this year!!


PS: As I have been a fervant supporter of you this year any chance of loaning me a bob or two? Given the fact that everyone is bleating on about you having kept their deposits I am sure you would like to help a poor lonely landlord who is down to his very last bottle of 1996 Cristal Rose. xx

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lh 7th January, 2010 @ 21:35

It's a real shame that the media has nothing better to do then slate a chap who has worked hard for what he has. I mean this chap has two best selling books out there!!! It's a case of sour grapes. Besides I've looked into Ajay's offerings, he's not promising miracles, just good leads. Anyone in their right mind would do their homework before entering into any deal. Two of the so called clients in the doco looked dumbfounded to find out the numbers didn't stack up!.

Ajay's company is just as reputable as the rest of them out there.

I'm sorry that they picked on you Ajay.

All the best.

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ed 7th January, 2010 @ 22:05

Hi LH,
I think you are missing the point.
It is impossible to do your homework when you are given just a one page report on the property that gives you such a vague idea of location & with LHA rates based on a perfect case scenario.
If the report actually gave you all the relevant info such as address or even just the postcode, people would have a much better chance of doing there homework before handing over a penny.
So many of the figures quoted on the report are guesstimates rather than accurate info.
But once you find this out, you have paid for the report & lost any hope of getting the money back.
I had a near miss when ajay was punting out a pile of "deals" that had compulsory purchase orders on them.
Shows how little research his team of professional sourcers actually do!!!

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darren waring 26th January, 2010 @ 19:31

If you have any problems with ajay ahuja contact a solicitor called paul shamplina hes on ahujas case and he has plenty to go on.Take good advice keep away from him

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Mark Barrow 28th January, 2010 @ 17:34

I haven't actually had any specific dealings with Ajay's organisation on property, but I did take him up on his offer to buy his CD/DVD set and subscribe to his newsletters (many of which are regurgitated from more than 12 months ago!). Part of that deal was free access to his membership section and as long as you canceled within 30 days you wouldn't be charged further (in theory!!). Despite my canceling within days of receiving the material they have still taken 4 x £29.99 (total £119.96). I have emailed several times requesting a refund to all the addresses I can find and did get one response from 'Hana' informing me I should have canceled from my Paypal account (although this was never mentioned), but still no refund or confirmation of when this might be forthcoming (that was over a week ago). If you are monitoring this site Ajay and run a genuine honest organisation can you please get my money back to me by return and explain why none of the '10 people who work for you' are able to respond to emails? Mark

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NITINBABU VRAJLAL 26th February, 2010 @ 20:01


I am still alive after being dealing with Ajay Ahuja Company to whom i paid for 2 deals in my area (leicester) since almost 2 years,got refund for 1 deal but the second is in the court.I would like to meet this huy after this case finish and to say some tough words that he will learn something new and one among this is HONESTY and i dont think he ever heard of this EVER in his bloody life!!!be carefull when dealing with this guy

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Chuttha Singh 14th March, 2010 @ 06:50

What a wanker. If his "deals" are that good, why isnt he snapping them up himself?


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nike 12th April, 2010 @ 17:55

i believe people should take responsibilities for their action it is your responsibilities like anything you do in life to make sure you investigate thoroughly before you make any investment decision anything to do with money you can not afford to trust or take people words for it you should always do your home work in particular when investing a large amount of money as money do not grow on tree or can be pick up on the road nothing come easy in life even when you have the capital u still need to put in some hard work before you can make any money in anything you do.

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NITINBABU VRAJLAL 12th April, 2010 @ 21:19

I think you are not able to understand a conned person s feeling and from your post i feel that you have not been conned anytime in your life thats why you are writing this and showing your immature posture in this forum so if you cant respect to other people who has been conned then i am sorry to say but i do not wish you the same luck i had.By saying this you can see the difference between us.this is words of a offended person with your posting.Please next time do not do this because i am tolerant but some day you can find some person who gets annoyed with your post and then.................

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oprince27@aol.com 13th April, 2010 @ 10:57

sorry for my harsh writting i do not mean to offend you.

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darren waring 17th April, 2010 @ 20:29

Does any one know his address i know he lives in march in cambridgeshire just go round and ask for your money

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Samlir 26th April, 2010 @ 13:31


If any one out there is still using this guy for their deals please can you let me know.Also if anyone is in the process of deals going through i have a proposition for you

Please contact me on samlir6@googlemail.com

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Sam 30th April, 2010 @ 06:40

have just posted a new entry on my blog - Why you won’t find the REAL property experts at network events


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Kamran 30th April, 2010 @ 11:39

Wow...I am surprised there are so many of you defending him here!!! Just type in Ajay Ahuja scam into Google, and you will see how many people this guy has allegedly scammed.

I happened to stumble upon his website a few months ago, and it all seemed to be VERY convincing. Almost like a guaranteed way of making money. Of course, I knew not to trust someone so easily - but when you think that you will be paying thousands for a lead, you tend to think you will get good value for money!!

Obviously not - as the latest Sky investigation shows about this guy.

Yes people are naive, but the fact is that his website, emails etc. are done in such a way to probably persuade a NOVICE - they are not there for experienced buyers from what i can tell, which is why I believe he is trying to make a quick buck.

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Twattybollocks 4th May, 2010 @ 12:22

Hey Ajay - since you did not reply to my posting 14 (or send me a few bob as requested) I have changed my mind about you.

When you get involved in a public debate about your business (as you have on various pages on this website, and dont complain about the abuse then (what you call abuse is different to what I am reading which is honest hard working people being allegedly ripped off by you and your company)how can you start to complain when it suits you?

You have already accepted the original comments by replying to them you moron.

You are acting like a spoiled little kid who has been caught with his hands in the cookie jar. If you did not want your business/personal ethics washed or scrutinised in public then you should have run your company better and employed Max Clifford to oversee your public profile and PR.

Your complaint should be with SKY/BBC and not with The Landlord. Stop acting like an idiot and allow people their say OR stop acting like a twat and sort your business out. You really are making yourself look like an idiot..


PS: before you start blaming The Landlord - these are my personal thoughts and not his. It's not illegal to speak ones mind and as I have never 'done a deal' with you there would appear to be fuck all you can do so suck my dick!

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Twattybollocks 6th May, 2010 @ 19:58



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Matt Schwade 9th May, 2010 @ 22:02

Ajay is a well known scammer.

Just google his name and there are dozens of stories of him scamming innocent people.


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henderson 24th May, 2010 @ 21:59

Beaware of Ajay Ahuja and Mark Collins the M.D of Property 4 Investors(http://www.trassociate.net & http://www.tudorrose.info)..they are frauds..check landlord zone for more info

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Mart 25th May, 2010 @ 07:05

Hi Henderson,

What can you tell me about Mark Collins as I am negotiating a deal at moment, this has worried me slightly?

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henderson 8th June, 2010 @ 23:34

check Mark Alex Collins scam on ...

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henderson 8th June, 2010 @ 23:36

More on Mark Collins..

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Mart 13th June, 2010 @ 16:13


Have you ever tried to contact Mark Collins directly?
As a director of Tudor Rose he was still responsible for the running of the business and I guess if there was fraud involved he would be liable under sections of the companies act?
Trading illegally and without sufficient funds to operate a Ltd company, and knowingly taking money when the business was unable to pay its debts (trading illegally)

I may have some contact details if it helps?

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Samlir 21st October, 2010 @ 09:26

guess what ?
Ajay claims if the property deal doesn't value up after the survey he will refund 100% of your sourcing feee.
I know of one investor who is already fighting for their full sourcing fee back after the deal didn't value up .

Well after all what can you expect from such a a scum guy like ajay.

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Simon Jones 15th November, 2010 @ 11:59

Comment for Henderson, I've had many dealings with Mark Collins and have never had any issues? What dealings have you had with him?

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Bon 1st December, 2010 @ 11:06

If I wish to business with ajay what can I get him to sign so that I am safe if deal fails on his side

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Hits 6th January, 2011 @ 20:09

Ajay is complete piece of out off date cake......he is giving the Indian such a bad name......what a scammer..... Ajay and the rest should be in that % star hotel called Prison.....they kill normal persons dreams.

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Ajay Patel 10th January, 2011 @ 13:40

"he is giving the Indian such a bad name", he is also giving other Ajay's a bad name too. He's a scammer who got lucky on the back of others. You'll be found out some day and I hope they rip you a new arse hole in HMP!

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Shazia 20th January, 2011 @ 02:41

ROFL @ him giving other Ajay's a bad name. That was too funny! Personally I think it's completely unfair for his image to be tainted based on a few bad cases, that too on television. People should do their research prior to getting involved in any investment deals. Regardless of the claims being true or not, I think people need to be a bit more mature and professional about it all.

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NITINBABU VRAJLL 14th February, 2011 @ 11:49


Hereby i am posting this to inform that i won a case against him on 11/02/2011 at Leicester county court and the judge DDJ MURRAY SMITH ordered me to supply deatils of ALL AHUJA CASE NUMBERS INCLUDING WHERE ITS HELD by friday 18/02/2011 to my email nvk1961@hotmail.com or call me on 07912644453 at any time due to URGENT NATURE of this appeal to request you all to provide me these deatails to submit as the judge want to JOIN everybody in one place to sort this out as the defandant is one and same one against all claimants?
Thanks in advance for your support,

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Lee Burbidge 4th June, 2011 @ 12:15

Ajay is acomplete twat, stop feeling for a con man that dosent give refunds to (and I am finding) hundreds of people all with similaur stories. This man will probably end up in hospital or something......

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Lee Burbidge 4th June, 2011 @ 12:20

You can find people on facebook at AhujaGroupscam (make sure you type the capital A and G in) who are sueing Ajay........

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Bob 3rd July, 2011 @ 13:59

Listen,this is in no way having a dig at ajay im sure hes a perfectly nice bloke but,im a property investor myself with several properties that i got true bmv deals on myself without any help from so called experts like Ajay. Let me just point out the obvious here i dont deal or would never deal with ajay or any other property dealer for the simple reason that they are all scam artists looking to make money from you.

Ajay for example has "apparently" a £15m portfolio with £7m of mortgages thats a total of £8m in equity,he also claims to bring in £60k a month in rent,lives in a 7 bedroom house and has bundles of money so hes done extremly well for himself. So what youve got to ask yourself is why is he waisting his time trying to make money from selling his expert advise and providing BMV deals to would be investors?

Also if i were him and i knew all the tricks of the trade (which i do)why an earth would i be shouting it from the roof tops and bringing unwanted attention to myself i would just get on with my buisness keep making bundles of cash keep buying up bmv property and keep a low profile not bringing unwanted attention to myself. What ajay is doing is nothing different to what any other bmv company does hes just jumping on the band wagon. A well known bmv company went bust a couple of years ago with the same trick as ajay is using and 4 of the founders are now facing prison!! A word of advice ajay if your doing well for yourself dont put a big red flashing light on top of your head, keep it to yourself and dont be greedy!!

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Andy Tait 8th November, 2011 @ 21:59

I have built up a 10 property portfolio worth £2.3m using my own methods and then I came across Ahuja. He has taken £2k deposit from me for a property that was not for sale and I cant get him to speak to me. Anyone know where this robbing bastard lives?

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mike 13th November, 2011 @ 15:38

Andy, email me evs67uk@hotmail.com

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john sadler 13th February, 2012 @ 20:31

In the past i have brought three properties from Ahuja group late last year i paid £5000.00 deposit for a place in Chorley the deal fell through due to third party problems .
They sent other deals but the packaged deals were priced wrong they had over estimated rental income on these properties by £75.00 per month when i confronted them with this they have not returned my emails or calls.
I am now going to get in touch with a solicitor to get my monies back
i would appreciate any help or advise any can give.

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shauna 11th March, 2012 @ 12:57

TO JOHN SADLER or anyone who can help

I paid money too, deals fell through- third party stuff and value of properties were much lower than they quoted. I am unable to contact them now Emails are not replied to and phone calls unanswered,

We need to put our cases together. How can I contact you please?

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John Standring 21st March, 2012 @ 09:28

Hi John,

Good to hear from you. I haven't done much regarding the Ahuja case, as the contract is in my ex-wife's name (and i don't keep in contact with her). I'm owed £5K plus, which is too much for the small claims court, and the idea of going to the high court (cost + effort + time) is not appealing. Also, i've been working in overseas for the last 6 months so currently i don't see an obvious way forward for me to recliam my money.

I have been keeping tabs on Ahuja though and the impression i get is that people have been winning court judgements against Ahuja, but they have not been able to monetise those judgements.

Any news from your side?

Best wishes,


Another 5k he has robed off someone, nice work if you can get it, and get away with it.

You know what if I were a police man, Solisitor, Judge, involved with the Courts I would be ashamed of my trade that would let a creep like Ahuja run rings aroud me. Look at the way he just will not pay up even on Judgments. Lock the bastard up. Close him down in the public intrest. Will a Judge and strong member of the Police force help us out there once and for all.

Will some one add up all these stolen fees and see what a ripoff he is. Dont forget what we see is just the tip of the ice burg.

Is there a retired Judge out there that could tell us what we can do to combat fraud like this. What can be done when a creep does not payup on a Judgment. Will some one take this problem on and see it through to a result.

Could the VAT dep. look at fees paid for properties, then properties sorced to a compleation, you know a satisfid client. Just as a sort of check sum to see what is happening to peoples money. so come on mr vat man have a look. We all know what the result will be, alot on money in not much result out. You carnt even get him to send a £40 DVD set when he owes you thousands.

Just a few Ideas! Want to do a media statement so can as many people send your storys in NOW they will all help.

Regards all John Standring


John Standring

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sean 4th August, 2012 @ 15:59

brill site

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kellie bernard 19th February, 2015 @ 11:12

that man u call a landlord must be the lowest scum off the earth who put 2 lives in danger with 1 of its properties in Scotland never get a property from this scum bag he will rip you off BIG TIME hope he rots in hell

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SammiA 18th December, 2015 @ 15:41

Yes he really is the scum of the earth. I personally have had the misfortune of being one of his tenants. 14 months with no heating in the property, 7 months with no running hot water, 2-3 weeks with no running water at all plus various other repairs which was never repaired throughout my tenancy. Yes I did rent from him without researching his "cowboy company" but I never thought for a minute someone so awful and dangerous would be allowed to do what he does. Why is someone like this still allowed to rent out properties that are way way below liveable standards? I put thousands of pound in to upgrading and repairing the home I rented from him until I had a lovely looking home (which formerly was a tip) which he asked me to vacate so he could sell the property (after I personally upgraded the home I rented from him) and offered to put me on a "waiting list" for another one of his properties (yes he had previously advised me I could stay in the property as long as I wanted to hence me spending my savings on the property to make it a home. Stupidly I did not request this in writing). During all this a company visited the property and told him the boiler was over 25 years old and had to be replaced to which his reply was I'd rather sell the property than put any money in to it.

Never before have I dealt with someone who lies so much, his blatant disregard for others health and wellbeing is disgusting and his "company" is a joke. He is a rude liar, his partner really hasn't got a clue what planet she is on never mind know how a business should be run, his office staff do not like to answer phones In case it means actually having to do some work and his repair men are complete Cowboys (who fake safety certificates for him).


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