How Landlords Can Advertise Rentals On Rightmove

Are you currently in the process of looking for tenants for your rental property? Are you looking to bypass extortionate letting agent fees by trying to directly list your rental property on the biggest rental portals in the UK, like Rightmove? Then you’ve come to the right place.

Below is a list of websites that will market your rental property on the biggest UK property portals, such as Rightmove, Property Finder, Primelocation, Hot Property, Globrix, Think Property etc. If you want to find tenants quickly, and pump juice into your marketing campaign, then you need to list your rental on these websites, especially Rightmove.

I’ve personally used several of the sites listed below, and they’ve always managed to find me tenants quickly and efficiently, saving me thousands on letting agent fees over the years.

Websites that allow landlords to advertise their Rental property on the most popular UK property portals like Rightmove:

These websites offer a similar service, but don’t use Rightmove:

Note

The portals I mentioned, such as Rightmove and PropertyFinder, don’t deal with private landlords directly, they only deal with letting agents, so you can’t just go direct to the portals looking to market your vacant property. That’s why you need to use the “online letting agents” I mentioned above as a gateway to upload your property details onto the portals.

Most high street agents use websites like Rightmove and Findaproperty to market their properties, and a large portion of the times, that’s where they get their leads from. The only difference is, high street agents take the viewings and charge a shitload more.

Please be assured that I can’t guarantee that any of these websites work or will successfully find you tenants. All I can say is that I’ve used Upad and DirectLetting in the past, and they both worked for me. So I can conclude that these types of gateway websites actually do work.

Did I miss any websites out?

If you want to be listed above, please read through the requirements right over…here.

Want to SELL your house on Rightmove?

If you want to list a property for sale on Rightmove and bypass using a high-street estate agent, then here are a list of companies that will Advertise your house for sale on Rightmove.

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182 Comments - join the conversation...

Showing 133 - 182 comments (out of 182)

Matt2011-08-26 12:06:44 I understand that there are high fees involved for agents advertising on these large portals, but if your offering an online letting service you need to decide what your offering and how much a landlord values that.

To just advertise my property and send me the tenant enquiries I expect to pay £30 - £40, I use a website called iigloo.co.uk for this.

If I want a more customer service experience where they advise me how to improve my advert, talking through statistics, getting a phone call now again to see how its going then I would pay around £60.

But you must remember the reason us landlords are using these services is because we don't like (or want to use) letting agents, we can do it ourselves and just want to advertise on the big portals.

Gumtree don't phone you to see how your advert is going or see how they can improve your advert, you know why because landlords don't care about that they just want tenant enquires. 133

Chandra2011-08-26 12:33:11 Excellent I'm glad to hear our pricing ties in with your expectations!

If you ever want to try us let me know. You'll also get £10 off by mentioning this site. 134

Matt2011-08-26 12:40:55 But that's the point I don't want your service because you charge an extra £19 for your customer service which is not of interest to me. 135

Visum2011-08-26 12:58:39 Rightmove is the most expensive portal, but then it delivers the most leads by far. £99 is a big chunk of money for what the service actually entails, which is why we do it for half that. I am aware of local agents that will do a let only including viewings for not much more, so at a £100 the envelope is being pushed hard :-) 136

raydon2011-08-26 13:01:22 Matt,

Thats all fine but just expect to raise your expectation on the cost to around £80 to £100, rather that £30 to £60in the future. Upad is one of the first online agents to maintain say 500 properties being advertised at any one time. As soon as an agent approaches any larger numbers on the portals so they get noticed and the correct portal advertising is intriduced forcing up costs.

Chandra above I think is advertising about 25 properties at the moment, but then he will grow and tyhe portals will apply a higher costing to his business. 137

Danny2011-08-26 13:02:52 Agreed- I think that is important to be on ALL sites that matter too. Rightmove is still the strongest.......JUST. It all depends on the area too. Some portals are more popular than others depending on which area. Some of these sites do not cover all the websites, and pretty much ALL high street agents will advertise on one or two. I think it is worth getting on all sites and reduce the element of luck..........but then again I am biased :P 138

Danny2011-08-26 13:06:04 Hi Raydon,

It will ONLY be Rightmove that hikes the prices up, as it is only them (at this moment in time granted) that limit the amount of adverts that you can upload outside of your allocated postcodes.

We have had to increase our subscriptions based on the amount we are advertising on a monthly basis too (It is monthly and not at anyone time too which is important to note)

Hopefully this info helps

:D 139

raydon2011-08-26 13:36:52 Interesting that the letting agents value has fallen to such an all time low !

Visum states he can see local agents offering let only services for as little as something over £100, they must be truly desperate.

Advertising Tenant Find Only for £50 is also desperate when looking at the set up and running costs.

The press state that everybody is renting...rents are increasing, letting agents should be booming !

Private landlords are enjoing the benefits of desperate letting agents....is it all sustainable ?

As Matt says Gumtree does it all for less. 140

Danny2011-08-26 13:38:48 We have a gumtree subscription also.

Again it is area dependent, but the best results and tenants tend to come from other places. 141

raydon2011-08-26 13:41:54 Danny

Good to know !

If you can staff it, run it, on your pricing...well good luck and respect 142

Danny2011-08-26 13:44:15 Thanks Raydon,

Yes up to now it has been fine, hopefully it will remain the same going forward (if not our prices will tell a story).

Great link and good healthy debates

:D 143

Visum2011-08-27 10:22:58 @Raydon.

LOL. We keep a few people employed on a living wage at £50 an advert. The question is why others need to charge more! We're not trying to be Richard Branson, just give good value to landlords. 144

Danny2011-08-27 10:24:34 Id say it was more people not falling in line or acknowledging competition than greed.

Maybe I'm being kind....

We advertise on ALL major portals, many who are a fraction less miss out zoopla, gumtree, Rightmove or others (or a combination). Indeed some who are more expensive advertise in less places. That's each businesses choice.
Undoubtedly it is best to increase your exposure and be on all the sites, but if you don't deem it necessary then your pay should be according.

It is definitely in the landlords court (the ball) at the moment.....which as a landlord myself was a large reason for starting the business.

Good hunting :) 145

raydon2011-09-14 07:45:30 Owners of Rightmove have recently cashed in their shares.

Rightmove subscriptions are currently being increased.

This will increase online agent fees over the next few months.

Would private landlords pay just to advertise on findaproperty, primelocation and Zoopla ? 146

Danny2011-09-14 08:09:37 It is true, I had my price increase letter yesterday, and as much as RM are trying to shine things up with their "special offers" it is just an increase......

However I don't think the level of increase is going to impact at all, and is quite easily absorbed, but I do predict agents will be up in arms and promoting the periodical Rightmove walk out......
Their market share on an enquiry basis is reducing, but not quite quickly enough to consider walking away. 147

Mark2011-09-14 08:13:03 We at iigloo.co.uk don't currently advertise on Rightmove we advertise on over 500 other sites including Zoopla, Findaproperty, Primelocation and Gumtree. We only charge £40+vat.

The main reason we don't advertise on rightmove is because we don't need to. We generate on average 6 tenant enquries per property per week. We let over 40 properties per month. 148

Danny2011-09-14 08:19:49 Have your prices at iigloo recently changed?

I have seen the site before and I am quite sure that it was £29?? Was this just an introductory offer?

Personally I would, as an informed Landlord pay an extra tenner to get on Rightmove as well. 149

Danny2011-09-14 08:20:32 Apologies if I am mistaken on the pricing history front 150

Chandra2011-09-14 08:30:46 We have seen a large increase of enquiries from Zoopla over the last 2 months on some weeks bypassing findaproperty but not RM as yet.

Also be careful on saying/advertising how many sites you will advertise LL properties on (not saying u don't just a kind word of caution)especially large figures like 500.

See here: http://www.asa.org.uk/ASA-action/Adjudications/2011/6/upad-Ltd/TF_ADJ_50548.aspx 151

Mark2011-09-14 08:38:44 We did use to charge £29.99 but due to joining Zoopla and investing in to our customer service team we decided to put the price upto £40.

We do not intend to go past this price bracket and until we get a high demand from new customers asking if we are on Rightmove we will not be advertising on their.

However I have requested a price fee for joining Rightmove over 4 weeks ago and they are yet to respond. Their customer service is one of the worst I have dealt with and have no urgency in signing up new leads. 152

Mark2011-09-14 08:40:24 Thanks for the warning Chandra, how did you come across this as this is not something upad would advertise in their blog 153

Chandra2011-09-14 08:45:19 I was trying to search on google for different terms i.e, online letting agents, etc for our own advertising purposes and came across this, that was a few weeks ago. But just now to give you guys the link I just searched their name on google and it came up 3rd on the results. 154

Visum2011-09-14 08:52:04 Interesting comments. We advertise on Rightmove, Zoopla, Findaproperty, Primelocation etc., and the vast majority of leads come from rightmove. 155

Mark2011-09-14 09:18:50 Kind of shows the bigger you get the more problems you run into.

Upad have been banned from Gumtree, reprimanded by ASA, what will be next?? 156

raydon2011-09-14 09:20:18 Why were upad banned from gumtree ? 157

Mark2011-09-14 09:22:18 Gumtree saw them more as a competitor than a customer, thats what Upad told me any way. 158

Danny2011-09-14 09:22:31 Recreating email addresses to post adverts in order to not have to subscribe and pay would be my guess.

When we joined the people at Gumtree told us that they were hunting down and banning peoples IP addresses that were doing this.......so if you are I would consider paying before they ban you and are not willing to let you even pay to advertise...... 159

raydon2011-09-14 09:22:48 Don't you think all the online agents should get together and have their own agent portal, all these poweful well optimised online agent websites linking to one online portal 160

Danny2011-09-14 09:23:54 oh....we were told different things haha 161

The Landlord2011-09-15 17:59:08 Interesting.

Upad are offering a 50% discount (from £99 to £45.50) until 1st November. I wonder if they have noticed a significant drop in sales since they hiked their prices, and this is their way of testing the market. 50% seems like a massive slash for a random special promo.

The voucher code is NSL50, if anyone is interested. 162

Danny2011-09-15 18:14:28 How interesting.....probably trying to bring back former customers, although will a temporary price drop do that going forward?
Are they allowed back on Gumtree now as well? As I have seen the gumtree symbol plastered on their site? Maybe they have kissed and made up now? 163

Mark2011-09-15 18:21:50 I think they realised how greedy they was being, with regards to the Gumtree I have noticed they are placing private adverts which Gumtree haven't seen as yet. 164

raydon2011-09-16 07:30:58 UPAD 50% also back on GUMTREE, new site ...subsidised to let boards....they're going for it...whose got the biggest pockets! 165

Mark2011-09-16 07:44:17 I heard a rumor on the grapevine that they have had an investment of £1 million maybe that's the reason.

I've also noticed that Makeurmove has over taken them on market share. Makeurmove currently have 612 properties for rent and Upad have 490. I know Makeurmove over their services for free until a tenant is found but this must be making an impact on Upad. 166

raydon2011-10-18 10:52:42 Rightmove maintain high user experience, by checking agent listings are up to date, ....comments please 167

Danny2011-10-18 11:34:32 Not too sure about this......one of our properties that we manage we were competing against another agent (and won naturally :P) the other agent has left their listing up for 8 months. Doesn't bother us as the tenant is highly unlikely to leave. I know of agents that advertise properties (mainly high end) that they have not even been instructed on in order to get payment by contacting the agency that has been instructed saying they have a tenant, or in some cases calling the landlord ad hoc........naughty!!!

Rightmove are the most common portal contacting agents in their defence, but usually regarding price hikes, new services, sales pitch etc. 168

raydon2011-10-18 11:39:02 Terms and conditions are important, agents who do not comply with portals will be found to be in breach just like any other industry.
EG: a bit like an employment contract. Employers can give a number of written warnings then have grounds to end an employment contract. Obviously some employers need to be careful of unfair dismissal.......ummm....watch out agents 169

raydon2011-10-18 11:42:07 Any other online agents get suspicious, please blog 170

raydon2011-10-28 12:28:14 how can online agents stop fraud ?

do they check property ownership before advertising or any other checks, you hear of some horror stories 171

Visum2011-10-28 12:44:04 We check the identity of all users. If they cannot verify themselves then their ad does not go live. 172

raydon2011-10-28 14:02:34 thats a good precaution 173

Angus Shield2011-11-10 16:39:34 It’s heartbreaking reading some of the comments in this, and other posts, as it appears many have had such a rough deal from letting Agents.
We offer advertising to independent landlords for £50+VAT (on our website, all the portals we use and in our window), and feed the 'first vetted' applicants (i.e the ones that fit the LL's beief) onto the LL who undertake the viewing.
We can reference the applicants (£50 each incl VAT and paid by the applicant), and can produce the Tenancy Agreements for £65+VAT (its 16 pages and not from WH Smiths!).
Come on guys some letting agents try very hard to be human but we do all have to pay extortionate compliance fees, etc.
We are NALS, SAFEagent and have a fully protected client account and have been in business for over 23 years! 174

Mark2011-11-11 18:16:30 Well I nearly just had a heart attack, just been speaking with Rightmove about there fees and I'm astonished.

Its ridiculous how much they charge online lettings compared to the traditional high street agent.

The question is do they add as much value these days now zoopla are on their way to become the leading portal. 175

raydon2011-11-12 08:11:25 Rightmove will price out larger online letting agents, in the future online letting agents will not be able to rely just on the Tenant Find model, it is just not worth it as a business model with Rightmove pricing..so must offer other services income streams. 176

raydon2011-11-12 08:14:41 Rightmove are very much the wnner in the portal battle, however online letting agents may have to back the new Digital Property Group plus Zoopla just on pricing...this way private landlords would find it hard to secure a route to Rightmove advertising in the future

This makes Rightmove even more elite ! 177

Mark2011-11-24 12:14:07 iigloo.co.uk is now advertising their properties on Rightmove.co.uk.

Our fee's are also staying at the cheapest rate of £40 plus vat per property (ADVERTISING UNTIL LET). 178

raydon2011-11-24 13:01:28 join the club with all the others at around £40, Visum state they do for £39 including vat either this is the cheapest or do they limit the time advertising period to say just one month or something 179

raydon2011-11-24 13:04:24 less stock available...less advertising required...more online agents competing....doesn't sound like a good business plan umless the agents increase their fees to landlords to a more realistic cost 180

Mark2011-11-24 13:11:00 visum only advertise on Rightmove and Letmatch for £39. They charge £49 to be on the other such us Zoopla, FAP and primelocation. 181

raydon2011-11-24 13:27:53 ...that makes you the cheapest, ask THE LANDLORD to put you on the his agents list above.

...Also need to change the top listing according to what you say to show the portals Visum actually use in their £39 package 182

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