Upad used to be one UK’s most popular online letting agents – they built a strong reputation and had a large following of landlords from across the country. Within the industry, their brand carried weight, and they were widely known for delivering excellent customer service.
But then, disaster struck.
Back in October 2019, Upad came to a sudden standstill and unexpectedly closed their doors, leaving behind a long queue of abandoned and confused customers (landlords). Upad were closed for a couple of months before a new backer rescued them from administration.
But then, earlier this year (in 2025), they failed to rescue the once market-leading brand.
In other words, Upad is gone. It’s over!
So here my best alternative recommendations…
(Side note, I work with several of the best online letting agents around, which are still going strong)
Even though there are plenty of decent alternatives out there, I’ve made the executive decision to only recommend two. Too many options can be overwhelming and lead to unnecessary confusion – I want to keep things simple and precise. So, I’m going to be brutally honest and share my two personal favourites, which I genuinely believe are the best alternatives to Upad.
Moreover, the two recommendations offer slightly different approaches. I’ll break down how they differ, so you can decide which one is the better fit for your needs.
Option 1) LettingAProperty.com (LAP)
Ideal for the following landlords:
- New landlords
- Landlords using an online letting agent for the first time
- Landlords happy to pay similar prices to Upad
- Landlords wanting exceptional customer support like Upad provided
- Landlords looking for basic Tenant-Find services or more comprehensive management services
For all intents and purposes, I’ve always considered LettingAProperty.com (LAP) to be the most similar to Upad in terms of quality and service, only not as well-known.
Upad were notorious for their exceptional customer service, ideal for new landlords and those that simply sleep better knowing that they can always pick up the phone and receive exceptional support. They heavily invested in creating a solid customer service infrastructure, it was rather impressive. As far as I’m concerned, LAP have always been in the same league.
So if you’re looking for a like-for-like Upad placement and excellent customer service, I can only recommend LettingAProperty.com.
They offer a couple of different packages, but here is their most popular and basic Tenant-Find one…
Letting Agent | Rating | Term | Includes / Notes | Price from | |
---|---|---|---|---|---|
Letting a Property![]() | RatingGoogle Reviews | Duration 2 months | Includes / NotesFind a Tenant package
| PriceDiscount available£189 Inc VAT | Visit Website£10 Discount Code: PIP10 |
Option 2) OpenRent
OpenRent.co.uk, currently the most popular online letting agent by a long-shot, and I don’t think should be surprised to see them listed as a recommendation! Make no mistake, they truly belong here.
Ideal for the following landlords:
- Hands-on landlords that have previous experience with using an online letting agent
- Landlords that don’t necessarily need that much support
- Landlords looking for the best bang per buck
- Price sensitive landlords looking for one of the cheapest and effective tenant-find solutions
While they’re also a highly recommended service, I believe OpenRent are better suited for landlords that demand less support. So ideally, a landlord that is generally confident with online app services, or has previous experience with using an online letting agent.
OpenRent have massively disrupted the market because of how cheap they are. From what I’m aware, they’re the only online agent that will list your property for FREE on Rightmove and Zoopla for 5 days, with 100% no obligations. Many of their landlords have found tenants without dropping a single penny! It’s pretty remarkable. That said, their premium “Advertising + Rent Now” package, which is still a measly £69, provides an insane amount of value. More than the freebie if you ask me.
Letting Agent | Rating | Term | Includes / Notes | Price from | |
---|---|---|---|---|---|
OpenRent![]() | RatingGoogle Reviews | Duration 5 days / 3 months* | Includes / NotesUltimate Advertising package
*5 days free, and then the option of continuing service for 3 months for £39 for new customers and £49 for returning customers! | PriceFree Trial*FREENo hidden fees, no credit card details required! | Visit Website |
OpenRent![]() Top Pick | RatingGoogle Reviews | Duration 3 months | Includes / NotesAdvertising + Rent Now package
| Price£69 Inc VAT | Visit Website |
OpenRent able to charge so much less than LAP (and most of the other online letting agents) because they keep their telephone number discrete and focus on a more scalable online support system, which includes email and online chats. Essentially, OpenRent give you shiny and easy-to-use tools to “just get on with it”, which is why I believe they’re better suitable for the experienced.
Also, perhaps that means OpenRent are a good solution for the millennials, because they’re accustom to managing their lives via tablets and phone apps. However, for any old school cat that would like the option of good old fashioned telephone support and a warm hand to hold onto, I can’t help but point in the direction of LAP.
Conclusion
Two very different options suitable for two different types of landlords that have different requirements.
I honestly can’t recommend one agent over the other because I feel both offer excellent services – but for different types of landlords! So you need to decide which type you are! Do you want the extra support or not?
Ultimately, I don’t think you need to use LAP’s premium service if you’re a seasoned landlord and your primary objective is to purely generate enquiries from prospective tenants. I would happily use an alternative and cheaper online letting agent to generate enquiries, specifically OpenRent. On the same token, I wouldn’t begrudge digging deeper to benefit from the reassurance of LAP’s overall support.
LAP is worth every penny, in my opinion. Their basic ‘tenant-find’ package might be one of the most expensive out there, which does often raise eyebrows and questions, but they do provide a premium service, and in comparison to most high-street agents they still charge flipping peanuts.
So there you have it, my two preferred Upad alternatives.
To clarify, by no means am I saying that the several other online letting agents that I also highlight are bad in any shape or form. I’m sure they will do you no wrong. But if I had to choose two services to specifically be your Upad replacement, the two above would be my choices.
I’d love to hear your thoughts. Or maybe not, if they’re mean.
Landlord out xo
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.