Yopa Vs Purplebricks- Which Agent Should You Use?

Purplebricks Vs Yopa (which is better?)

First and foremost, let’s compare their core sales packages (without all the additional extras available)…

Estate Agent	Rating	Duration	Includes / Notes	Price from
PurpleBricks	Rating 3.9 TrustPilot Reviews	Duration 12 months	Includes / Notes Free package Key features Purplebricks listing For sale sign In-person valuation App - manage viewings, offers & communication with buyers	PriceFREE	Visit WebsiteBook Free In-Person Valuation
Yopa	Rating 4.3 TrustPilot Reviews	Duration 12 months	Includes / Notes Core package Key features Rightmove listing Zoopla listing PrimeLocation listing Photograghs Floorplan Negotiation For sale sign In-person valuation 16 weeks Sole Agency contract *Selling fee of £1,499 in a few specific London postcodes.	Price*£999 Inc VAT	Visit WebsiteBook Free In-Person Valuation

It looks like Yopa is cheaper, but you know the score by now – once you start adding on the extra features to Purplebricks, they end up being much of the same.

Night and day! Right?

So what’s going on here?

• Yopa currently has a higher Trustpilot rating. However, Purplebricks has significantly more reviews under its belt. I’ll leave it to your better judgment to decide how much weight that should carry.
• Yes, Purplebricks’ base package is technically free, but it’s also incredibly limited compared to what Yopa includes as standard.
• Purplebricks will only advertise your property on their own website. Meanwhile, Yopa lists on the big two: Rightmove and Zoopla, which is where most buyers are actually looking.
• Sure, grabbing the freebie is tempting. On the surface, Purplebricks’ offer seems like a no-brainer. But once you start bolting on essentials that are available as optional add-ons, like Rightmove & Zoopla listings, professional photos, and floorplans (you know, the stuff that actually helps sell your home), the cost creeps up fast, and it’s an entirely different proposition.

Let’s Level the Playing Field: A Like-for-Like Comparison

For obvious reasons, I don’t think it’s fair or particularly useful to compare Purplebricks’ free package to Yopa’s Core package (which is their base-level product). It’s like comparing a Tesco egg & cress sandwich to a gourmet steak fillet with all the trimmings.

In my opinion, Purplebricks’ free package won’t – and shouldn’t – cut it for most sellers. It simply doesn’t offer enough exposure.

So, to level the playing field, let’s see how much Purplebricks will actually set you back once we stack their free package with all the optional add-ons that Yopa includes as standard (or, at least, as close as we can get to it).

Estate Agent	Rating	Duration	Includes / Notes	Price from
Yopa	Rating 4.3 TrustPilot Reviews	Duration 12 months	Includes / Notes Core package Key features Rightmove listing Zoopla listing PrimeLocation listing Photograghs Floorplan Negotiation For sale sign In-person valuation 16 weeks Sole Agency contract *Selling fee of £1,499 in a few specific London postcodes.	Price*£999 Inc VAT	Visit WebsiteBook Free In-Person Valuation
PurpleBricks	Rating 3.9 TrustPilot Reviews	Duration 12 months	Includes / Notes Boost package Key features Purplebricks listing Rightmove listing Zoopla listing Photograghs Floorplan For sale sign In-person valuation App - manage viewings, offers & communication with buyers *Price varies by location: £999 in Scotland, £1099 in Northern England, £1199 in Southern England, and £1299 in London. There is also £80 Anti-Money Laundering Fee, which has been added onto the total.	Price*£1079 Inc VAT	Visit WebsiteBook Free In-Person Valuation

To get a comparable offering, you’ll need to opt for Purplebricks’ mid-tier “Boost” package.

From what I can tell, this is about as close to a like-for-like comparison as we can get, with the main differences being:

• Yopa includes a PrimeLocation listing, while Purplebricks doesn’t, but Purplebricks does list your property on their own website.
• Purplebricks offers a mobile app to manage everything (e.g. viewings, enquiries, offers, and more), while Yopa provides an online portal.

If any of those differences matter to you, they could be the deciding factor.

Otherwise, if it all comes down to price – and even though there isn’t much in it – Yopa comes out cheaper, especially since Purplebricks’ “Boost” package can get pricier depending on your location.

Yeah, sorry, but unfortunately, there probably isn’t a clear winner here. At the end of the day, Purplebricks’ free package feels more like a carrot to lure sellers in, only to nudge them toward paying for essential add-ons, making the overall cost much more comparable to Yopa.

Both Yopa and Purplebricks’ top-tier packages tell a similar story:

Top-tier Packages

Estate Agent	Rating	Duration	Includes / Notes	Price from
PurpleBricks	Rating 3.9 TrustPilot Reviews	Duration 12 months	Includes / Notes Full house package Key features Purplebricks listing Rightmove listing Zoopla listing Photograghs Floorplan For sale sign In-person valuation Hosted viewings App - manage viewings, offers & communication with buyers *Price varies by location: £1499 in Scotland, £1699 in Northern England, £1799 in Southern England, and £1999 in London. There is also £80 Anti-Money Laundering Fee, which has been added onto the total.	Price*£1579 Inc VAT	Visit WebsiteBook Free In-Person Valuation
Yopa	Rating 4.3 TrustPilot Reviews	Duration 12 Months	Includes / Notes Ultimate package Key features Rightmove listing Zoopla listing PrimeLocation listing Rightmove Premium listing Zoopla Premium listing Photograghs Floorplan Negotiation For sale sign In-person valuation Hosted viewings 16 weeks Sole Agency contract 360° virtual tour Rightmove Featured listing Zoopla Featured listing £549 off Scout mortgage broker fees *Ultimate is not available in London.	Price*£1999 Inc VAT	Visit WebsiteBook Free In-Person Valuation

Once again, Purplebricks might look cheaper at first glance – but you know the drill by now. Once you start adding on the extras to make it a like-for-like comparison, the prices quickly even out.

Other Hybrid Online Estate Agents

I’d be remiss if I didn’t open your eyes to the wider market – there are some real gems out there. Sure, they might not have the same brand recognition or clout as the two big players, but when it comes to value, they often beat them hands down.

Technically, Yopa and Purplebricks are hybrid agents, not strictly “online estate agents” This means they offer the best of both worlds: combining a traditional estate agency experience with the convenience of a virtual platform.

Practically speaking, when you purchase a home-selling service through their website, you’ll be assigned a local agent (usually working remotely rather than from a branch) who’ll visit your property to conduct a valuation and guide you through the sale process until completion. They’ll also handle viewings if you choose to pay extra for hosted viewings.

Here are some like-for-like hybrid packages that serve as comparable alternatives…

Estate Agent	Rating	Duration	Includes / Notes	Price from
I Am The Agent	Rating 4.1 TrustPilot Reviews	Duration 270 days	Includes / Notes Essential package Key features Rightmove listing Zoopla listing PrimeLocation listing EPC Photograghs Floorplan For sale sign In-person valuation *You need to choose between Professional Photography/Floorplan or EPC. Alternatively, pay extra for the other: £119 for Photos, £75 for EPC.	Price Discount available *£495 Inc VAT (Normal price: £550)	Visit Website10% Discount Code: propinv21
99Home	Rating 4.8 TrustPilot Reviews	Duration 6 months	Includes / Notes High Street package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing Zoopla Premium listing Photograghs Floorplan Negotiation For sale sign In-person valuation Hosted viewings	Price Discount available £1044 Inc VAT (Normal price: £1099)	Visit Website5% Discount Code: PIPHIST

Please note, I try my best to keep the information of each service up-to-date, but you should read the T&C's from their website for the most up-to-date and accurate information.

Compare all Hybrid Estate Agents

Other Regular/Pure Online Estate Agents

Now, let’s move on to the pure online estate agents.

By that, I mean these agents operate entirely online – so you won’t get the “best of both worlds” experience that hybrids offer. That said, they can still be highly effective!

The key difference? You won’t be assigned a local agent. This means you’ll have to manage all enquiries and viewings yourself. It’s definitely more hands-on, but that’s also why pure online agents tend to be much cheaper — with prices starting as low as £49, which, let’s be honest, is peanuts.

The base packages are, for all intents and purposes, marketing tools – they typically only include listings on the major property portals. However, they also offer optional add-ons like EPCs, professional photography, and more (similar to what you get in Yopa’s core and Purplebricks’ Boost packages), making these packages much more flexible and customisable.

Here are a couple of examples:

Estate Agent	Rating	Duration	Includes / Notes	Price from
Visum	Rating 4.2 TrustPilot Reviews	Duration 1 month	Includes / Notes Basic package Key features Zoopla listing OnTheMarket listing PrimeLocation listing	Price Discount available £34 Inc VAT (Normal price: £49)	Visit Website£15 Discount Code: PIP1
Quicklister	Rating 4.6 Google Reviews	Duration 3 months	Includes / Notes Saver package Key features Zoopla listing PrimeLocation listing Pay on listing (not sign up)	Price Discount available £63.2 Inc VAT (Normal price: £79)	Visit Website20% Discount Code: x74tbhrV
Emoov	Rating 4.7 TrustPilot Reviews	Duration 12 months*	Includes / Notes Essential package Key features Rightmove listing Zoopla listing OnTheMarket listing PrimeLocation listing *Rightmove listing is included for the first month. After that, you have the option to renew the listing for £25 per month. If you continue advertising on Rightmove for a full 12 months, this would amount to an additional £275.	Price£295 Inc VAT	Visit Website

Needless to say, these packages are becoming extremely popular, as more sellers are willing to pay much less for more control.

Compare all Online Estate Agents

There’s a lot to take in here, and it’s easy to get a bit lost along the way. For a much deeper dive into both online and hybrid agents, and a fuller picture of your options, I invite you to scour my complete guide on online estate agents.

Anyways, hope that’s been useful.

If you have any questions, feel free to drop a comment below.

Landlord out xo