Yopa Vs Purplebricks- Which Agent Should You Use?

Purplebricks Vs Yopa (which is better?)

First and foremost, let’s compare their core sales packages (without all the optional add-ons available that they’d love for you to toss into your shopping basket on the way to the checkout!)…

Estate Agent	Rating	Duration	Includes / Notes	Price from
PurpleBricks	Rating 3.9 TrustPilot Reviews	Duration 10 months	Includes / Notes Pay Upfront package Key features Rightmove listing Zoopla listing Photograghs Floorplan Negotiation For sale sign In-person valuation App - manage viewings, offers & communication with buyers *Excludes separate £80 Anti-Money Laundering check fee. *Purplebricks has a tiered pricing model: Under £175k: £799 £175k - £375k: £999 £375k - £600k: £1,299 Above £600k: £1,699	Price*£799 Inc VAT	Visit WebsiteBook Free In-Person Valuation
Yopa	Rating 4.2 TrustPilot Reviews	Duration 12 months	Includes / Notes Core package Key features Rightmove listing PrimeLocation listing Photograghs Floorplan Negotiation For sale sign In-person valuation 16 weeks Sole Agency contract Anti-Money Laundering check	Price£999 Inc VAT	Visit WebsiteBook Free In-Person Valuation

So what’s going on here?

• Same, same! That’s just the facts. They pretty much offer the same service, and *most* people will typically pay very similar prices regardless of which one they go for.
• Purplebricks’ has a new tiered pricing model and I really don’t like it (but I’ll save that hissy-fit for another miserable day).
  • If you’re trying to sell a property for less than £175k, then Purplebricks’ is the cheaper option (£799 Vs £999).
  • The average UK house price is approximately £300k, so most will be subject to Purplebricks’ £999 tier, which makes them evenly priced with Yopa
  • If you’re trying to sell a property for more than £375k, Purplebricks gets significantly more expensive.
• Yopa currently has a higher Trustpilot rating. However, Purplebricks has significantly more reviews under its belt. I’ll leave it to your better judgment to decide how much weight that should carry.

So which should you choose?

I can’t answer that for you.

However, I can tell you that, as of October 2025, I’d likely go with Yopa if it was a choice between the two – and that wasn’t the case until recently. Before, I thought it was so evenly split that I might as well flip a coin to decide. But a few things have changed since then.

• There have been numerous reports circulating about the poor state of Purplebricks’ finances, which, let’s just say, doesn’t inspire confidence. I’m just saying.
• I don’t put much stock in TrustPilot scores (since I know they can be gamed), but I do pay attention to them. Admittedly, news of Purplebricks’ financial woes has made me give more weight to Yopa’s higher rating.
• As mentioned, I dislike Purplebricks’ newly introduced tiered pricing. On its own, this isn’t a deal-breaker, though it does leave a sour taste in my gob. More importantly, for most people it means Purplebricks will cost more than Yopa, particularly once you factor in the additional £80 AML fee that Purplebricks whack on top. With the average UK house price sitting at around £300k, most sellers will fall into Purplebricks’ £999 pricing tier. If Yopa ends up being the cheaper option, it’s a no-brainer.

Yup, it’s a pretty quick and straightforward conclusion.

#TeamYopa

You can book a free, no-obligation home valuation with Yopa on their website, if you’re interested. Or, read my full Yopa Review.

Other Hybrid Online Estate Agents

I’d be remiss if I didn’t open your eyes to the wider market – there are some real gems out there. Sure, they might not have the same brand recognition or clout as the two big players, but when it comes to value, they often beat them hands down.

Technically, Yopa and Purplebricks are hybrid agents, not strictly “online estate agents” This means they offer the best of both worlds: combining a traditional estate agency experience with the convenience of a virtual platform.

Practically speaking, when you purchase a home-selling service through their website, you’ll be assigned a local agent (usually working remotely rather than from a branch) who’ll visit your property to conduct a valuation and guide you through the sale process until completion. They’ll also handle viewings if you choose to pay extra for hosted viewings.

Here are some like-for-like hybrid packages that serve as comparable alternatives…

Estate Agent	Rating	Duration	Includes / Notes	Price from
I Am The Agent	Rating 4.3 TrustPilot Reviews	Duration 270 days	Includes / Notes Essential package Key features Rightmove listing Zoopla listing PrimeLocation listing EPC Photograghs Floorplan In-person valuation Anti-Money Laundering check *Choose between Professional Photos & Floorplans worth £160, or EPC worth £120.	Price Discount price *£495 Inc VAT (Normal price: £550)	Visit Website10% Discount Code: propinv21
99Home	Rating 4.8 TrustPilot Reviews	Duration 12 months	Includes / Notes High Street package Key features Rightmove listing (for 6 months) Zoopla listing OnTheMarket listing PrimeLocation listing Zoopla Premium listing Photograghs Floorplan Negotiation For sale sign In-person valuation Hosted viewings Anti-Money Laundering check	Price Discount price £1349.1 Inc VAT (Normal price: £1499)	Visit Website5% Discount Code: PIPHIST

Please note, I try my best to keep the information of each service up-to-date, but you should read the T&C's from their website for the most up-to-date and accurate information.

Compare all Hybrid Estate Agents

Other Regular/Pure Online Estate Agents

Now, let’s move on to the pure online estate agents.

By that, I mean these agents operate entirely online – so you won’t get the “best of both worlds” experience that hybrids offer. That said, they can still be highly effective!

The key difference? You won’t be assigned a local agent. This mea-s you’ll have to manage all enquiries and viewings yourself. It’s definitely more hands-on, but that’s also why pure online agents tend to be much cheaper – with prices starting as low as £79, which is peanuts.

The base packages are, for all intents and purposes, marketing tools – they typically only include listings on the major property portals. However, they also offer optional add-ons like EPCs, professional photography, and more (similar to what you get in Yopa’s core and Purplebricks’ Boost packages), making these packages much more flexible and customisable.

Here are a couple of examples:

Estate Agent	Rating	Duration	Includes / Notes	Price from
Quicklister	Rating 4.7 Google Reviews	Duration 3 months	Includes / Notes Saver package Key features Zoopla listing PrimeLocation listing Pay on listing (not sign up)	Price Discount price £79.2 Inc VAT (Normal price: £99)	Visit Website20% Discount Code: lVx4RrDX
Visum	Rating 4.1 TrustPilot Reviews	Duration 1 month	Includes / Notes Basic package Key features Zoopla listing OnTheMarket listing PrimeLocation listing *Anti-Money Laundering Check (one-off £80 fee included) *Continued marketing after month one costs £49 per month.	Price Discount price *£114 Inc VAT (Normal price: £129)	Visit Website£15 Discount Code: PIP1
Emoov	Rating 4.6 TrustPilot Reviews	Duration 12 months*	Includes / Notes Essential package Key features Rightmove listing (*) Zoopla listing OnTheMarket listing PrimeLocation listing Anti-Money Laundering check *Rightmove listing is included for the first month. After that, you have the option to renew the listing for £25 per month. If you continue advertising on Rightmove for a full 12 months, this would amount to an additional £275.	Price£295 Inc VAT	Visit Website

Needless to say, these packages are becoming extremely popular, as more sellers are willing to pay much less for more control.

Compare all Online Estate Agents

There’s a lot to take in here, and it’s easy to get a bit lost along the way. For a much deeper dive into both online and hybrid agents, and a fuller picture of your options, I invite you to scour my complete guide on online estate agents.

Anyways, hope that’s been useful.

If you have any questions, feel free to drop a comment below.

Landlord out xo