Can You REALLY Sell or Rent Your House For Free On - The Property Marketplace – the property website that allows you to advertise your property for free, whether you want to sell it or let it- but does “FREE” really work when you’re trying to shift “expensive” (a house)? Here’s my review… is a property portal that allows sellers, landlords and estate agents to advertise properties for free on their website! They’ve been on my radar for a while, but I’ve only recently started to pay attention to how quickly they’re growing- with tens of thousands of tenants and buyers using their website every day.

The concern is… property is big business, so it sounds particularly awkward when someone comes along and says they’ll help you flog your property by listing your property for free, especially while everyone else wants you to hand-over the 16 digit card number before putting any wheels in motion!

Errr… so, is there a catch, is their service just free dog-shit, or are they a legit means of generating enquiries? We’ll get to that, but before getting into the nitty-gritty…

What is The House Shop… REALLY?

On the surface, you may think my introduction already answered this question, and you may think you already know all the answers. But you’d be surprised at how many folk has get it all wrong.

The common misconception is that TheHouseShop is an online estate agent, similar to the likes of Purplebricks and Yopa on the sales front, and OpenRent on the lettings front. TheHouseShop may compete with those guys, and ultimately share the same objectives, but they’re definitely NOT an online agent. Or at least, they don’t follow the blueprint of the traditional online agents.

Online agents typically take a fee from a landlord/seller and then distribute the property details onto property portals like Rightmove and Zoopla to generate leads. I’d say TheHouseShop is more comparable to ‘property portals’ (i.e. tenants and buyers go onto TheHouseShop looking for properties) as opposed to an online agent. But unlike the two gigantic front-runners mentioned, TheHouseShop allows private individual sellers and landlords to directly market their property on their website, while Rightmove and Zoopla strictly deal directly with estate agents (i.e. you have to go through an agent to get listed on Rightmove, otherwise no cigar).

Something else that separates the TheHouseShop is the fact that they supply optional services for sellers and landlords, for example, valuation services and energy performance certificates, tenant referencing etc. So really, they’re providing an all-in-one solution. Or, in the words of TheHouseShop, they offer an “Amazon-style” service for sellers and landlords.

Long story short, the TheHouseShop is a cross between an online agent and a property portal, available to use by individual sellers, landlords and estate agents.

Can You REALLY Sell or Rent your House for FREE with TheHouseShop?

The gazillion dollar question.

Theoretically, you can list your property on, receive enquiries and go onto achieving your goal of either selling or letting your property. For free.

So yes, you REALLY can.

So what’s my opinion, should you use TheHouseShop or not?

Sure, why not? It’s FREE, so there’s absolutely nothing to lose in any which scenario. So go ahead and list your property on if you’re looking for buyers or tenants…

List your property for free on

You can also use their free online valuation tool if you need a hand with crunching the numbers. Alternatively – and more encouragingly – hop over to my complete guide on property valuations.

Should you solely rely on TheHouseShop to sell or let your property?

I certainly wouldn’t.

There isn’t a direct catch with the free service they provide, but it’s important to note that while their website attracts tens of thousands of visitors per day, which may sound like a lot, in the grand scheme of things… it’s not. Bear in mind they’re trying to generate enquiries for EVERY property they have listed, which is spread across the entire UK. That ain’t no easy task, it requires volume. Heaps of it.

The reality is, TheHouseShop are still in the infancy stages, and they don’t attract anywhere near as many punters as Rightmove or Zoopla (I’ll compare the stats further down).

Don’t get me wrong, TheHouseShop could definitely work for you – you could go onto selling or letting your property for diddly-squat just like thousands of others already have. BUT… you’ll stand a much better chance using an online estate agent or online letting agent (depending on whether you want to sell or let) so you can get your property listed on Rightmove. No doubt about it.

So I would use TheHouseShop as a complimentary service with one that will get your property listed on Rightmove & Zoopla.

Yeah, but TheHouseShop is FREE!

I hear you loud and clear. I appreciate that TheHouseShop draws a crowd because their service is free. And we all adore free. So you might be both pleased and surprised to discover that there are online estate agents that are also free and dirt-cheap….

Free online estate agent (sales)

Estate AgentRatingDurationIncludes / NotesPrice
TrustPilot Reviews
6 months
Includes / Notes

Free package
  • Key features
  • Zoopla listing
  • Negotiation
  • For sale sign
  • In-person valuation
  • No sale, no fee
  • 13 weeks Sole Agency contract
  • App - manage viewings, offers & communication with buyers

*YES, Purplebricks now offer a 100% free house-selling service, no strings attached.




Visit WebsiteBook Free In-Person Valuation

I know, I know! It sounds too good to be true, but it’s really not. To find out more (and how it’s all possible), you can read my complete overview of Purplebricks free service.

And here’s a complete list of the best UK online estate agents so you can scope out all your options.

Free online letting agent (rentals)

Letting AgentRatingTermIncludes / NotesPrice
Google Reviews
5 days / 3 months*
Includes / Notes

Ultimate Advertising package
  • Key features
  • Rightmove listing
  • Zoopla listing

*5 days free, and then the option of continuing service for 3 months for £39 for new customers and £49 for returning customers!


Free Trial

*FREENo hidden fees, no credit card details required!

Visit Website

Here’s a complete list of the best UK online letting agents so you can scope out your options.

I’d use TheHouseShop to market my property for sure (whether it be for sale or let), but I’d also use an online agent to get my property listed on Rightmove & Zoopla in order to get as many eyeballs onto my advert as possible.

TheHouseShop Vs Rightmove Vs Zoopla

As said, TheHouseShop is growing quickly, but they’re still puny compared to Rightmove and Zoopla (particularly Rightmove, the current market leader by a country mile).

I’ve made the following clear before: if I had to choose ONE portal, I’d go with Rightmove every damn time. In fact, you’d be a fool to choose any other portal if you had to choose one. Of course, getting your property on all three would be the winning formula.

To give you some context, according to this article on HOA, Rightmove receives a whooping 127.5 million visits per month, while Zoopla says its websites (including Prime Location) and mobile apps attract over 50 million visits per month. That’s a serious amount of eyeballs!

How does TheHouseShop compare? I’ve been told that they receive about 1 million visits per month. Don’t get me wrong, that’s still a buttload; I’d sell my left nut to achieve similar popularity, and it’s plenty enough traffic to bag you a sale, but they’re still… errr… a tad behind the market leaders’, innit?

Property Portal Visitors

That diagrams a bit demoralising, ain’t it? However, in defence of TheHomeShop, I think the graph makes them look a lot less useful than they actually are!

In any case, I hope it reaffirms why I think it’s best to use TheHouseShop as a complimentary service, with one that will get your property listed on Rightmove & Zoopla (sorry, I probably sound like a broken record at this point!).

Have you used

Personally, I’ve yet to list my property on their website, but next time I’m in the market for new tenants (which probably won’t be in the too distant future), I’ll be sure to give them a spin. But I do know of other sellers and landlords that have both successfully and unsuccessfully used their platform, which tells me TheHouseShop is a no-brainer! And while I only hold a limited amount of confidence in the legitimacy of review websites like TrustPilot, I still feel reassured when I see positive feedback from the punters’ – which TheHouseShop has, over at

So if you’re in the midst of doing you’re research, and rightly questioning the whole ‘free’ thing, I hope I’ve been of some help. To reiterate what I’ve already said, you’ve got nothing to lose…

List your property for free on

If you’ve used them to either sell or let, please share your experience! I’d love to hear about it…

2 Join the Conversation...

Guest Avatar
J.C 16th February, 2018 @ 10:36

My only experience with TheHouseShop is when they STOLE my ad from Gumtree. Copied and pasted, no permission asked even under disguise. I only realised when enquiries kept coming in after I took the original ad down as the new tenants moved in.
A very poor way to increase the size of their website.
It took quite a few emails, unhappy telephone conversations and bit of my time also to convince them I do not wish to advertise with them.
They may be free but I do not recommend.

The Landlord Avatar
The Landlord 19th February, 2018 @ 11:38

Ahh, sorry to hear your experience wasn't a positive one! Thanks for the feedback though, appreciate it.

I'm not condoning what they did, but I suspect they did that when they first started off, just inflate their stock. Again, I'm not condoning it.

But at least it proved that they can generate enquiries.

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