No Upfront Fees Online Estate Agents – Are They Worth It?

Yup, Online Estate Agents are continuing to gather momentum – and to the utter disappointment of most high-street agents – it doesn’t seem like they’ll die a painful death anytime soon.

So, for now, we still have the luxury of choosing between ‘traditional’ and ‘modern’, or ‘cheaper’ and ‘expensive’- depending on how you look at it – when selling our home.

Both methods have their own set of pros of cons, which you’re probably already familiar with. One of the major criticisms of the online model is that we have to pay a fee- usually upfront- regardless of whether we sell our property or not. Meanwhile, traditional high-street agents only charge a fee, a substantially greater fee in comparison, once the property has been sold.

For all intents and purposes, that’s a pretty good reason not to use an online agent, even if they are considerably cheaper.

High-street agents 1, Online estate agents 0!

In the spirit of keeping the fight alive, many of the online agents have started to swing their arms a little more aggressively in an attempt to even up the score. Yup, they’ve started offering ‘No sale, no fee’ packages, which means sellers don’t need to pay upfront fees until a sale is achieved.

High-street agents 1, Online estate agents 1!

List of recommended ‘No sale, no fee’ online estate agents

Estate Agent	Rating	Duration	Includes / Notes	Price
99 Home	Rating 4.9 TrustPilot Reviews	Duration Until Sold	Includes / Notes No Sale, No Fee package Until Sold marketing on Rightmove, Zoopla + more Photograghs Floorplan Negotiation For sale sign No sale, no fee 12 weeks Sole Agency contract *£949 for properties in London within M25 (£999 without discount code)	Price £749Inc VAT Normal price: £799 Discount available	Visit Website£50 Discount Code: Spring
esale	Rating 4.9 TrustPilot Reviews	Duration 12 months	Includes / Notes Pay On Completion package 12 months marketing on Rightmove, Zoopla + more Rightmove Premium listing Photograghs Floorplan Negotiation No sale, no fee *Add "Rightmove Premium listing" to your shopping cart and get it for free with discount code. £95 non-refundable advance admin fee, remaining balance due on completion.	Price £1195Inc VAT Normal price: £1245 Discount available	Visit Website*Free Rightmove Premium Listing with code: pip-premium
House Network	Rating 4.6 TrustPilot Reviews	Duration 12 months	Includes / Notes No Sale, No Fee package 12 months marketing on Rightmove, Zoopla + more Photograghs Floorplan Negotiation For sale sign In-person valuation No sale, no fee 12 weeks Sole Agency contract	Price £1420.25Inc VAT Normal price: £1495 Discount available	Visit Website5% Discount Code: NRWTKLSXCY
SellMyHome	Rating 4.9 TrustPilot Reviews	Duration 6 Months	Includes / Notes No Sale, No Fee package 6 Months marketing on Rightmove, Zoopla + more Photograghs Floorplan Negotiation For sale sign No sale, no fee	Price £1799Inc VAT Normal price: £1999 Discount available	Visit Website10% Discount Code: PIP10
Yopa	Rating 4.7 TrustPilot Reviews	Duration 12 Months	Includes / Notes No Sale, No Fee package 12 Months marketing on Rightmove, Zoopla + more Photograghs Floorplan Negotiation For sale sign In-person valuation No sale, no fee 16 weeks Sole Agency contract *Selling fee of £2,999 in a few specific London postcodes.	Price £1999Inc VAT	Visit WebsiteBook Free In-Person Valuation

BUT WAIT!!! THE CATCH…

Yes, there is a catch!

Agents charge a premium for the privilege of paying only on completion (i.e. when your property is sold), and that means you can find the exact same packages (with zero extra features and services) for a lot less! The agents really don’t make that entirely clear! Of course, that shouldn’t be surprising at all.

Here’s what the same packages offered by the same agents charge when you pay upfront…

Estate Agent	Rating	Duration	Includes / Notes	Price
99 Home	Rating 4.9 TrustPilot Reviews	Duration Until Sold	Includes / Notes Combo package Until Sold marketing on Rightmove, Zoopla + more Photograghs Floorplan Negotiation For sale sign 12 weeks Sole Agency contract	Price £449Inc VAT Normal price: £499 Discount available	Visit Website£50 Discount Code: Spring
SellMyHome	Rating 4.9 TrustPilot Reviews	Duration 6 Months	Includes / Notes DIY package 6 Months marketing on Rightmove, Zoopla + more Photograghs Floorplan For sale sign	Price £517.5Inc VAT Normal price: £575 Discount available	Visit Website10% Discount Code: PIP10
esale	Rating 4.9 TrustPilot Reviews	Duration 12 months	Includes / Notes Pay Upfront package 12 months marketing on Rightmove, Zoopla + more Rightmove Premium listing Photograghs Floorplan Negotiation 30 day money-back guarantee *Add "Rightmove Premium listing" to your shopping cart and get it for free with discount code.	Price £595Inc VAT Normal price: £645 Discount available	Visit Website*Free Rightmove Premium Listing with code: pip-premium
House Network	Rating 4.6 TrustPilot Reviews	Duration 12 Months	Includes / Notes Home Selling Pack package 12 Months marketing on Rightmove, Zoopla + more Photograghs Floorplan Negotiation For sale sign In-person valuation	Price £736Inc VAT Normal price: £775 Discount available	Visit Website5% Discount Code: NRWTKLSXCY
Yopa	Rating 4.7 TrustPilot Reviews	Duration 12 Months	Includes / Notes Standard package 12 Months marketing on Rightmove, Zoopla + more Photograghs Floorplan Negotiation For sale sign In-person valuation *Selling fee of £1,399 in a few specific London postcodes.	Price £889Inc VAT	Visit WebsiteBook Free In-Person Valuation

My very initial thoughts? It’s terribly appealing to only pay a fee if a sale is achieved, even if it costs a little extra. I can see why people would, and do, opt for the eye-candy.

But then.

I actually thought about the situation for more than a 10 seconds, and I realised… that’s all it is, eye-candy! While I wouldn’t discourage anyone from opting for a “No sale, no fee” package, I have to say that it rubs my tits the wrong way that these agents are charging a lot more for a package without actually adding a single iota of extra value.

You seem to get the same bang for your buck in terms of service, despite paying a shitload more.

Nope, not even an insulting novelty fun size toy that’s worth pennies to help absorb the blow. Of course, a shitty toy imported from China wouldn’t make me feel any better, but at least they’d be trying. As it stands, you’re literally having to agree to paying nearly DOUBLE if a sale is achieved. Seems like daylight robbery to me.

From the business perspective, I get it. However, from the consumer perspective, it’s bullshit, and I don’t give a crap about the business perspective.

Aren’t they simply saying, “Pay us extra for doing our job, or pay us less in case we don’t do our job”?

Should you opt for a ‘No sale, no fee’ package?

If you only want to pay if you actually sell your property and you don’t mind being temporary locked into a “sole agency contract” (which is something like 99% of high-street agents lock you into), then absolutely. Go for it. You have nothing to lose.

However, my only word of caution is to be wary; do the maths first, because in some cases, depending on the value of the property and which online agent you choose, it can actually be cheaper to use a high-street agent, who provide a ‘no sale, no fee’ model by default.

Traditional high street estate agent fees drastically vary, typically between 1% – 3%, some even charge less.

The whole point of using an online agent is to save thousands on fees, so if you’re not doing that, you may want to reconsider your plan of action. Personally, unless I’m literally saving thousands, I can’t see the value in using an online agent. I feel like some of them are getting greedy and losing their way.

The cheapest online estate agents, are they worth a punt instead?

I recently wrote a blog post covering the cheapest online estate agents (which I highly recommend you read if you’re in the midst of weighing up your options), and it was mostly about the following two agents:

Estate Agent	Rating	Duration	Includes / Notes	Price
99 Home	Rating 4.9 TrustPilot Reviews	Duration Until Sold	Includes / Notes Standard package Until Sold marketing on Rightmove, Zoopla + more Negotiation	Price £94Inc VAT Normal price: £99 Discount available	Visit Website5% Discount Code: HomePIP5
Door Steps	Rating 4.8 TrustPilot Reviews	Duration Until Sold	Includes / Notes Standard package Until Sold marketing on Rightmove, Zoopla + more Negotiation	Price £99Inc VAT	Visit Website

Yup, you can currently privately sell your property on Rightmove on Zoopla for as little as £94. Mind-blowing, I know. But those deals are legit.

Without entirely rewriting what’s in that blog post, I made the point that you shouldn’t really use an online agent for personal and impeccable customer service (because there’ a good chance you’ll be sorely disappointed), but more so as a vehicle to get your property listed on Rightmove & Zoopla in order to generate leads. That’s it.

So I offer you the following food for thought: instead of splashing out on a ‘no sale, no fee’ package with an online agent, maybe you’d be wiser to gamble on one of the two cheapest online estate agent packages, which provide Rightmove & Zoopla listings.

Worse case scenario? You pay £94 – £99 and don’t get a sale.

Not exactly ‘end of the world’ stuff.

So, what do you think?

On a sidenote, I personally favour 99home, because their service is awesome, even though they charge peanuts.

List of online estate agents

If you’re interested, here’s a more complete list of online estate agents, which allow for better comparisons.