So, check it out. I received this letter through the post the other day from Savills estate agent:
I have a house in Bishop’s Stortford, and according to the letter, Bishop’s Stortford has great schools. Savills estate agent used that as an angle to entice home owners into selling their properties.
I don’t get it. Are these people bored, running out of ideas and/or insane?
If I wanted to sell my property, I would sell it. I don’t need a letter showing me GSCE data (from 2007, may I add) to convince me. Moreover, if I didn’t want to sell my property, I wouldn’t suddenly be enticed by the content of the letter. Am I suppose to think,
I live in an area with a great education system; I may as well sell my home.
Back to my point, I don’t get the point of the letter. I wonder how many homeowners were actually persuaded to suddenly try and sell their property after being given the GSCE data, when they initially had no intentions of selling. I can’t imagine anyone would want to make such a huge step of selling a property based on Savills inhouse research on GCSE results.
My spider senses tell me that this thoughtless ploy was just a waste of paper, what do you think?
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