Two common misconceptions that need debunking straight off the bat:
- Nope, Purplebricks was not the first online agent to ever hit the market.
- And nope, they’re not the only “online” agent (technically, “hybrid agent“) around. Far from it, in fact. Online agents have been multiplying by the day for years.
Compared to traditional high-street estate agents, Purplebricks (still the biggest and most recognisable online agent by a country mile) might seem like a mouth-watering and tempting proposition. But stack them up against their fellow digital competitors, and it’s a different story.
Their reputation isn’t exactly glowing (Trustpilot score of 3.9 out of 5), and while they offer a free house-selling service, you might be surprised to learn that they’re far from the cheapest option out there once you start filling up your shopping basket with all the extras that are often required to effectively sell a house!
So let’s take a look under the hood, and how it’s possible to find some much cheaper alternatives. Take a walk with me…
Purplebricks FREE house selling-service
First, let me throw-up a snapshot of Purplebricks alluring free service…
Estate Agent | Rating | Duration | Includes / Notes | Price from | |
---|---|---|---|---|---|
PurpleBricks![]() | RatingTrustPilot Reviews | Duration 12 months | Includes / NotesFree package
| PriceFREE | Visit WebsiteBook Free In-Person Valuation |
I’ve already written an in-depth overview of Purplebricks free service and how it’s all possible, so if you want to learn more, that’s the place to go.
On the surface, the offer looks incredible, and a stampede toward it feels like the only logical outcome. But dig a little deeper, and things get murky. If you’re a seller who needs any of Purplebricks’ optional add-ons (like Hosted Viewings, Professional Photography, etc.), and especially the holy grail: listings on Rightmove & Zoopla (a must for anyone chasing real exposure), you’ll quickly realise that “free” doesn’t stretch very far. In fact, it gets tossed out the window faster than you’d think.
Purplebricks optional add-ons
These aren’t all the add-ons available, just the ones I’d personally consider pretty important (arguably essential, in fact):
Service | From Price |
---|---|
Energy Performance Certificate (EPC) | £119 |
Hosted Viewings | £899 |
Rightmove & Zoopla listing | *£599 |
Digital Enhanced professional photos & 360 virtual tour and professional floorplan | £699 |
Boost PackageEverything included in the Free Package, plus: Rightmove & Zoopla listing, digitally-enhanced professional photos, 360° virtual tour and a floorplan, and a discount on mortgage advice (saving of £150). | *£999 |
Full house PackageEverything included in the Boost Package, plus: A premium Rightmove listing, hosted viewings and mortgage advice (worth £299). | *£1499 |
*Note, these are from prices, so they get more expensive depending on property location. I’ve broken the fees down in my in-depth Purplebricks Review.
So, in order to get the following:
- Rightmove & Zoopla listing
- Professional photography
- EPC
… you’re looking at a minimum spend of £1,414.
That’s not exactly free – or even cheap – especially when you stack it up against the competition (which you’re about to see).
Price/Service Comparisons with Alternative Online Estate Agents
It’s worth stating: I genuinely think Purplebricks’ free package offers great value and is absolutely worth taking advantage of – but only if you’re strategic about it. On its own, it lacks the exposure you’ll likely need to generate serious interest, so I strongly recommend either upgrading to one of their add-ons that includes a Rightmove & Zoopla listing, or pairing it with a second online agent that does.
However, once you start adding extras with Purplebricks, the costs quickly snowball, and you’ll find yourself paying a premium for services you can get elsewhere for a fraction of the price.
So, let’s crunch the numbers and see just how much extra you’re shelling out to work with the market leaders, Purplebricks, compared to some of the other solid (and significantly cheaper) online estate agents…
The easiest way to find the best value and top-rated online estate agents is to use the online estate agent comparison table – just select the features and services you need, and it’ll filter and rank the most cost-effective options for you.
Note: The alternative packages offered by other agents aren’t always direct, like-for-like comparisons. They’re alternative options that provide similar core services, but there may be key differences. For instance, Purplebricks’ free package includes an in-person valuation by a local agent, a feature not typically offered by many cheaper alternatives. Also, pay attention to the duration of each service, as that can vary significantly between providers.
If you want a Rightmove & Zoopla listing…
Purplebricks’ starting price is £599 for 12 month listings. Meanwhile…
Estate Agent | Rating | Duration | Includes / Notes | Price from | |
---|---|---|---|---|---|
Quicklister![]() | RatingGoogle Reviews | Duration 3 months | Includes / NotesExposure package
| PriceDiscount available£258.2 Inc VAT | Visit Website20% Discount Code: x74tbhrV |
Emoov![]() | RatingTrustPilot Reviews | Duration 12 months* | Includes / NotesEssential package
*Rightmove listing is included for the first month. After that, you have the option to renew the listing for £25 per month. If you continue advertising on Rightmove for a full 12 months, this would amount to an additional £275. | Price£295 Inc VAT | Visit Website |
If you want Professional Photography…
Purplebricks charge £699 for digital enchanted professional photos & 360 virtual tour and professional floorplan.
It’s been proven that photos can make or cripple a listing – having direct impact on interest – so if wasting time and money isn’t on the agenda, investing in high-quality photos is usually a wise decision.
Of course, outsourcing this service isn’t always necessary, especially if you possess a high-end camera with a wide lens, a discerning eye for detail, and a grasp of compositional techniques. However, I say proceed with caution and play to your strengths. We’ve all seen the dingy and wonky photo fails on Rightmove, taken by self-appointed photography enthusiasts. Just don’t.
Estate Agent | Rating | Duration | Includes / Notes | Price from | |
---|---|---|---|---|---|
Visum![]() | RatingTrustPilot Reviews | Duration 1 month | Includes / NotesBasic package
| PriceDiscount available£272 Inc VAT | Visit Website£15 Discount Code: PIP1 |
I Am The Agent![]() | RatingTrustPilot Reviews | Duration 60 days | Includes / NotesTaster package
| PriceDiscount available£405.5 Inc VAT | Visit Website10% Discount Code: propinv21 |
Emoov![]() | RatingTrustPilot Reviews | Duration 12 months* | Includes / NotesEssential package
*Rightmove listing is included for the first month. After that, you have the option to renew the listing for £25 per month. If you continue advertising on Rightmove for a full 12 months, this would amount to an additional £275. | Price£595 Inc VAT | Visit Website |
If you want Hosted viewings…
Purplebricks charge £899 for unlimited hosted viewings.
If you’re comfortable conducting your own viewings, then I say DO IT. Bringing in hired help for this task tends to be the most extravagant expense by far. This feature alone pushes Purplebricks service from free to £899. That’s no joke.
Here are a couple of cheaper options if hosted viewings is on your list of requirements:
Estate Agent | Rating | Duration | Includes / Notes | Price from | |
---|---|---|---|---|---|
Visum![]() | RatingTrustPilot Reviews | Duration 1 month | Includes / NotesBasic package
| PriceDiscount available£429 Inc VAT | Visit Website£15 Discount Code: PIP1 |
I Am The Agent![]() | RatingTrustPilot Reviews | Duration 60 days | Includes / NotesTaster package
| PriceDiscount available£405.5 Inc VAT | Visit Website10% Discount Code: propinv21 |
If you want Portal listings, Professional Photography & Hosted viewings…
Purplebricks’ starting price for their Boost package is £1499, which includes a Rightmove listing, Professional Photography & Hosted Viewings.
Now we’re starting to talk serious money.
Like I said, once you start tossing the essential add-ons into the basket, which, let’s face it, most sellers will need – that “free” Purplebricks service suddenly vanishes into thin air. Poof. Gone.
Here are a few alternative packages offered by other online agents that include all of the above for a whole lot less…
Estate Agent | Rating | Duration | Includes / Notes | Price from | |
---|---|---|---|---|---|
Visum![]() | RatingTrustPilot Reviews | Duration 1 month | Includes / NotesPlus package
| PriceDiscount available£697 Inc VAT | Visit Website£15 Discount Code: PIP1 |
I Am The Agent![]() | RatingTrustPilot Reviews | Duration 60 days | Includes / NotesTaster package
| PriceDiscount available£554.5 Inc VAT | Visit Website10% Discount Code: propinv21 |
Yopa![]() | RatingTrustPilot Reviews | Duration 12 months | Includes / NotesCore package
*Selling fee of £1,499 in a few specific London postcodes. | Price*£1299 Inc VAT | Visit WebsiteBook Free In-Person Valuation |
Even Yopa – the UK’s second largest online estate agent – turns out to be more cost-effective than Purplebricks once you start adding all the bells and whistles. Their service is comparable in terms of what’s on offer, but the price tag is noticeably lighter when you factor in the extras.
What/who do I recommend?
Honestly? Just sift through the options in the comparison table and pick the agent/package that makes the most sense for you. Truth is, most of them offer near-identical services and currently have better reviews *shrugs shoulders*
To be clear, I’m not here to push or bash Purplebricks – or any other online agent, for that matter. My goal is purely to raise awareness of your options and help you find the most suitable fit for your situation.
As always, thoughts and comments welcome…
Landlord out xo
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.