
Two common misconceptions that need debunking straight off the bat:
- Nope, Purplebricks was not the first online agent to ever hit the market.
- And nope, they’re not the only “online” agent (technically, “hybrid agent“) around. They have many competitors, and some of them are extremely effective!
Compared to traditional high-street estate agents, Purplebricks (still the biggest and most recognisable online agent by a country mile) might seem like a mouth-watering and tempting proposition. But stack them up against their fellow digital competitors, and it’s a different story.
So let’s take a look under the hood, and how it’s possible to find some much cheaper alternatives. Take a walk with me…
Purplebricks house selling package
Admittedly, it’s been super frustrating trying to keep up with Purplebricks’ recently – it seems like every few months they’re moving the dial, and tinkering with their packages. Most likely due to the tough climate.
In any case, this is what their most base package currently looks like (knowing my luck, they’ll update it after I hit publish):
| Estate Agent | Rating | Duration | Includes / Notes | Price from | |
|---|---|---|---|---|---|
PurpleBricks![]() | RatingTrustPilot Reviews | Duration 12 months | Includes / NotesPay Upfront package
*Pricing:
| Price*£799 Inc VAT | Visit WebsiteBook Free In-Person Valuation |
Since the average UK house price is approximately £300k, I’m going to assume that most people will be subject to the £999 fee to use their service.
Purplebricks optional add-ons
These are the optional add-ons available:
| Service | From Price |
|---|---|
Hosted Viewings | £499 |
Rightmove Featured listing | £149 |
Drone photography | £199 |
Elevated photography | £99 |
Energy Performance Certificate (EPC) | £119 |
Just a heads up: these are from prices, and optional add-ons vary depending on your property’s price band. For instance, if your property is valued at £450k, you’d be in the £1,299 package, so hosted viewings would be £599.
Of course, full price breakdown is available from their website.
Comparisons with Alternative Online Estate Agents
The easiest way to find the best value and top-rated online estate agents is to use the online estate agent comparison table – just select the features and services you need, and it’ll filter and rank the most cost-effective options for you.
The thing is, the house selling packages offered by online estate agent come in all shapes and sizes, so it’s tricky to compare them directly. For example, Emoov offers a base package starting from £295 – much cheaper than Purplebricks’ – but it includes fewer features. But they also offer optional add-ons, which allow you to build a package that’s comparable in features to Purplebricks’ base offering.
That’s why I highly recommend using my online estate agent comparison table. It lets you select the add-ons you’re interested in and automatically creates a like-for-like comparison against other agents, so you can see which one gives you the best value for money.
Generally speaking, Purplebricks tends to be one of the more expensive online agents overall.
Here’s a quick look at some of the packages offered by other agents – I’ve intentionally listed varied options in terms of features and price, so you get an idea of how different their base packages can be. But keep in mind that almost every agent also offers optional add-ons, allowing you to beef-up and tailor a package to your specific needs.
| Estate Agent | Rating | Duration | Includes / Notes | Price from | |
|---|---|---|---|---|---|
Quicklister![]() | RatingGoogle Reviews | Duration 3 months | Includes / NotesSaver package
| PriceDiscount price£79.2 Inc VAT | Visit Website20% Discount Code: lVx4RrDX |
99Home![]() | RatingTrustPilot Reviews | Duration 4 months | Includes / NotesStandard package
| PriceDiscount price£94.05 Inc VAT | Visit Website5% Discount Code: PIPSSTD5 |
I Am The Agent![]() | RatingTrustPilot Reviews | Duration 30 days | Includes / NotesSpeedy package
| PriceDiscount price£184.5 Inc VAT | Visit Website10% Discount Code: propinv21 |
Emoov![]() | RatingTrustPilot Reviews | Duration 12 months* | Includes / NotesEssential package
*Rightmove listing is included for the first month. After that, you have the option to renew the listing for £25 per month. If you continue advertising on Rightmove for a full 12 months, this would amount to an additional £275. | Price£295 Inc VAT | Visit Website |
Yopa![]() | RatingTrustPilot Reviews | Duration 12 months | Includes / NotesCore package
*Selling fee of £1,499 in a few specific London postcodes. | Price*£999 Inc VAT | Visit WebsiteBook Free In-Person Valuation |
What/who do I recommend?
Honestly? Just sift through the options in the comparison table and pick the agent/package that makes the most sense for you. Truth is, most of them offer near-identical services and currently have better reviews *shrugs shoulders*
To be clear, I’m not here to push or bash Purplebricks – or any other online agent, for that matter. My goal is purely to raise awareness of your options and help you find the most suitable fit for your situation.
As always, thoughts and comments welcome…
Landlord out xo
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.
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