Meh, as pointless and shitty as I think Twitter is, to my despair, it’s become another one of those bullshit social media rages that I’ve embraced. I almost feel disgusted with myself for admitting it.
Apparently Facebook, Myspace and LinkedIn wasn’t enough- we need to work a little bit harder to maintain our virtual lives. It’s actually got to the point of insanity. I mean, some people deem it appropriate to declare that they’re, at this exact moment, biting into their cheese and cucumber sandwich to all their Twitter followers. Like anyone gives a flying shit. But I guess that’s the point of Twitter- to share real-time thoughts, despite how exceedingly uninteresting it is, in 140 characters or less.
I’ve been signed up to Twitter for a while, but I’ve only recently started to use it actively. I’m not using it because I like it, or because I necessarily “get it”, I’m using it purely to stay in tune with the latest online fads. To be honest, I think most people are using Twitter for the same sheepish reason, or at least started for that reason.
While I don’t get it, I’ve learned to accept it. It’s going to be around for a while and it’s hugely popular, so you know, why not? However, there’s one thing I refuse to accept on Twitter, and that’s the blubbering idiots behind the majority of the accounts representing Estate Agents. A lot, and I mean an excessive amount, of Estate Agents have an account on Twitter and it’s a total car-crash situation.
The majority of agents are trying to utilise Twitter as a marketing tool. I’m a rabid fan of online social marketing, but only when it’s done right. Sadly, most Estate Agents are doing it all wrong. So wrong. It’s actually embarrassing and excruciating to witness.
Once I started take Twitter a little more seriously, I began to follow Estate Agents in hope of connecting with useful industry information/people. Sadly, I couldn’t have been more disappointed by the turds I ended up connecting with. It quickly became apparent that the majority of agents are relentlessly Tweeting links to hundreds and hundreds of properties they currently have for sale in their books because they think that’s good marketing. Wrong, and it’s boring as hell!
Don’t get me wrong, some Agents get Twitter and they’re being smart. I’ve noticed that some Estate Agents are Twittering about their daily business; the up’s and down’s, the failures and successes. I actually get that, and most importantly, I take interest in that. Other able agents provide links to good resources of information e.g. important industry news. But the remaining fools are just tossing out random links to ‘properties they have for sale’. Yawn.
Here’s a few reason why Estate Agents should stop Tweet-spamming links to properties:
- Anyone that’s serious about buying a property WON’T follow an Estate Agent on Twitter to achieve their goal. That would be ridiculous. If you think otherwise, you’re a total idiot. Most people that follow Estate Agents on Twitter are either fellow estate agents, or have some involvement with the industry. So who are the shitty links actually for? The competition? Well that’s supremely useful.
- Let’s assume we live on another planet where everyone is mentally-impaired by birth, consequently we’re all inclined to follow agents on Twitter to buy a property. Now, what are the chances of actually displaying an ideal property for a prospective buyer the very moment they’re logged into Twitter? Practically zero! That’s why we have/need/use “search filters” on property portals.
- If someone wants to use the internet to aid them with their property search, they’re going to use dedicated property websites like Rightmove, where they can access volume and variety.
This is all horrendously obvious, but it’s evident many don’t get it.
- I’ll bet my left-bollock on the fact that an average Joe would be more interested in hearing about the day-to-day activities of an Estate Agent (especially in this climate), as opposed to being smothered with a shitload of dogshit links to the properties for sale.
- Constantly sending out links to ‘properties for sale’ is BORING for everyone; not even the most enthusiastic, mundane, zit-infected, unsocial property geek would pay attention. I stopped following 99% of Estate Agents because my profile was just getting filled with spammy links. I’m
hopingassuming no one else finds those links entertaining or useful.
- If my business was selling rare Spiderman memorabilia, then it would be worthwhile flooding my Twitter account with links to all the latest memorabilia I have in stock. The majority of my followers would most likely be targeted Spiderman fanatics, consequently the clicks would be of value. Unfortunately, property is too expensive, broad and personal to obtain the same level of useful interest. No one buys property on a whim.
- You need to consider what kind of person would actually follow a Twitter account that relentlessly Tweets spammy links (yes, that’s what they are, spammy links). They’re either people that are affiliated with the company or inactive/idle accounts. Yes, very useful, targeted audience.
- Now, finally, let’s put the final nail in the coffin. Ask yourself, would YOU, an estate agent, follow a Twitter account if you wanted to buy a house? Hell NO! So why are you undermining your audience with such foolishness?
This is out to all the Estate Agents guilty of this sin:
Forget trying to generate sales and increase pointless pageviews by Tweeting links to properties, it’s futile and a total waste of time. Your time is better spent focusing on growing your brand and building relationships with other agents and property enthusiasts by spreading useful and insightful drivel. By-all-means, if you have a compelling property for sale, whether it be unusual, over/under priced, or interesting for whatever reason, share. As for the daily run of the mill semi-detached 2 bedroom shitholes- don’t bother, no one cares.
Use Twitter properly, don’t spam the crap out of it. If you don’t have time to do that, then don’t Tweet at all- that’s the better alternative. That way, at least you won’t have a reputation for being a worthless spamming donkey. Pay no mind to those that say, “you definitely need to be on Twitter, even if you put out bullshit, just create a Twitter presence.”… because that’s definitely bullshit advice.
Anyways, if anyone with a Twitter account that reads this is either a) involved with property/landlording b) interested in property/Landlording c) is a regular reader, please leave your Twitter details below, and I’ll start following you.
If anyone wants to follow me on Twitter, Tweet, Tweet.
Love always xo