Which Property Website Gets The Most Traffic?

From what I’m aware of, the big players in the property portal game are:

I think most people are familiar with Rightmove as it’s advertised heavily on the radio and TV. The average Jo may also be aware of Find A Property as it’s well branded. But my question is, which one actually gets the most traffic? According to Alexa, a well-known traffic comparison website, these are the results…

Which Property Websites Get The Most Traffic?

Just to clarify, the graph is showing “page views” and not unique visitors. What’s the difference? If I view 10 houses on Rightmove, that would be 10 page views. However, i’d be one unique visitor.

No real surprises that Rightmove is on top, but I had no idea it would be by such a significant margin. Find A Property is second, which is expected. However, I didn’t expect it to be so marginally close against the other portals. Perhaps people don’t like the functionality on Find A Property, and that’s why it’s so far down amongst the other portals.

Coming in last is Globrix (that’s the thin grey line trickling in at the bottom, which is barely visible), but I don’t think that’s a surprise, as I’m sure it’s the least known.

So, how is this relevant?

If you’re trying to shift a house through an estate agent, it might be a good idea to make sure they’re advertising with Rightmove or a collective bundle of the less popular portals. From what i’m aware, Rightmove is more expensive than the others, so while a lot of agents are tightening their marketing budgets, they may be opting for the less costly alternatives.

Either way, make sure your agent has online presence, because it’s a HUGE advantage!

5 Comments- join the conversation...

Guest Avatar
Justin Burns 26th January, 2009 @ 10:50

There are also regional differences to consider. For example Find a Property originally only covered the south of the country and have only moved north in the last couple of years. So, although they may lag behind Rightmove in terms of traffic nationally I would say they are on a par in London - I know my own agency in North London gets just as many inquiries from FAP as Rightmove.

Potential clients should also check an agent's own website to see how that fairs in the search engines as many people will still just go to Google and tap in what they are looking for.

1
The Landlord Avatar
The Landlord 26th January, 2009 @ 11:39

I totally agree, Justin.
I was actually going to mention that. Some of those portals perform much better regionally than nationally.

Agents should trial and error each portal to see which genereates a better Return On Investment (ROI).

2
The Landlord Avatar
The Landlord 26th January, 2009 @ 11:42

Oh, and I've also heard from other agents that FAP performs better for them than Rightmove.

They're both extremely useful tools for agents, no doubt about it.

3
Guest Avatar
SR 26th January, 2009 @ 13:30

Interesting article - the margin between Rightmove & The Digital Property Group's unique visitors (that's Primelocation / FindaProperty / Homesandproperty and FindaNewHome) is surprisingly small - although RM certainly comes out on top. Both individually have over 3.5million monthly unique visitors...

Anyway, in such a challenging market, the greater the reach, the better.

4
The Landlord Avatar
The Landlord 26th January, 2009 @ 22:30

Hey SR,

Even though the unique visitors maybe similar when combined, I think RM gets much more pageviews because of 2 reasons...

Firstly, RM has more properties, hence more choices and properties to navigate through. And secondly, it may have something to do with design and userbility. I personally think Rightmove is really nice and easy to use compared to the others. I'm sure others feel the same.

5

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