After much hesitation and deliberation I’ve finally got around to setting up a platform to create and deliver newsletters. I literally just spent my entire Saturday setting this shit up, and I’m hoping it will result in something particularly useful for everyone.
Sacrificing a Saturday to code and design isn’t particularly fulfilling, but… actually, there really is no “but”- the process just wasn’t fulfilling at all, and the gains are uncertain at this point. I’m not really selling it, am I? In any case, you should ALL sign up, because it means you will get notification of whenever I publish an awesome new blog post, which is typically full of useful and practical tips and advice (don’t quote me on that)! Why would you want to miss out on that? Why?
Need more convincing? Ok, read on…
Who should subscribe to my newsletter?
Anyone that wants to keep up-to-date with my blog posts should definitely subscribe.
For the most part, I’m going to distribute information relative to UK based landlords, so landlords and prospective landlords will benefit from my newsletters, but tenants and letting agents may also find some golden nuggets.
I encourage anyone involved in the letting/landlording industry to sign up. Everyone else, you’re probably not my target audience, but I won’t discourage you! It’s all good.
What to expect from subscribing- and why you SHOULD subscribe
I’ve thought long and hard- but not too hard- about what value and promises I can deliver to my subscribers. This is what I came up with…
- First and foremost, I won’t send out newsletters for the sake of it- even if I’ve been silent for a month- that just means I have nothing useful to share. I’ve subscribed to more than enough newsletters only to regret it. I think I know what people expect and want. I’ll only send out newsletters when I publish a new blog post (that email trigger is actually automated) and when I actually have something useful to share e.g. Discount codes, special offers etc.
- I’m not a salesman! I repeat, I am not a salesman. So I’m not going to try and relentlessly sell you stuff via my newsletters, despite many, many, many companies wanting me to. I may recommend products now and then, but only because I genuinely believe in the product and the value it provides.
- I won’t spam you. I’m very conscious about frequency. When I sign up to newsletters I don’t want to receive several emails per day. I want to receive maybe one or two (at most) useful emails per week, or perhaps bi-weekly. That’s exactly what you should expect from me.
- Special offers and discount codes- the good stuff. I frequently get many companies offering my readers exclusive deals, but I’ve never had a good way of sharing that information beyond My Twitter and Facebook profiles, but they have limitations and aren’t particularly useful at delivering the details. Moreover, I don’t want to create a blog post every time I’m given a discount code. That’s far too “salesy”, and would ultimately reduce my website into a pile of bullshit. This newsletter will allow me to put together, for example, a bi-weekly list of digestible “Discount codes and special offers”, which will contain all the deals currently available to my readers.
- It’s easy to unsubscribe. If you’re ignorant enough to dislike the content I’m emailing you, you can just click on the “unsubscribe” link which is available at the bottom of each newsletter I send out. I don’t want to lock anyone down, unless they’re big breasted and buck wild.
- I won’t share your details with anyone. Not even for money.
Sound good? Subscribe.
What do ya want?
Besides from discount codes and special offers (which we all love), what else would you like, and equally not like, to see in my newsletters? Suggestions welcome.