I found your article very interesting and I will definately try and keep my tweets relevent and not just send out relentless property links !

Many thanks
Michael

I love your tweets, they are funny and to the point. I agree that tons of companies are using twitter badly, filling it full of salesy nonsense that people simply block.

I work in social media so i spend alot of time trying to get Brands to use Twitter effectively, ideally as a customer service tool. It is a long hard road and as soon as companies understand that Twitter is about communicating and not simply selling, it should get better.

great post by the way

I don’t think the property industry moves fast enough for this type of thing.

Don’t agree with some of the other comments here bashing Twitter generally. Personally I find it incredibly useful, but only if used in the right way. Flogging houses isn’t it.

I get the impression that you didn’t understand my post, or perhaps you didn’t even attempt/want to understand it, beyond the title (Most Of The Estate Agents On Twitter Are Idiots). I didn’t say ALL estate agents were idiots, I said those that aimlessly tweet links to “properties for sale” are idiots, because the chances of converting through that kind of marketing exploit is SLIM. And believe me, the majority of them are, or at least were, tweeting aimlessly like that.

I have no qualms with agents that are actually engaging with one another and trading useful information- that’s how it should be, which is exactly what I stated. I’m under no impression that estates like that don’t exist because I follow some great Real Estate Twitters!

Now, to answer your questions…

I’m attracting all kinds of idiots- most of the accounts following me are spammers (agents tweeting links to properties) and dead accounts. But amongst the dead weight, I’m only engaging with the 50 or so people I’m following, which are real people involved in the industry. They don’t aimlessly tweet “properties for sale”, they provide interesting tweets, resourceful info, and help solve problems.

I’ve been using twitter for a while; my Landlord account wasn’t my first or primary account. I initially started following over 100 estate agents, and they were all trying to sell property on Twitter, which was ridiculous. I removed 99% of them. Now, tell me, how many “friends in the real estate industry” are you following? I hope it’s a credible sample portion for you to defy my thesis. Unfortunately, I fear your “few twitter freinds in the real estate industry” are exactly that, “a few”

I’ve sampled a fair enough portion to stand by my comment- Most Of The Estate Agents On Twitter Are Idiots!!!

I couldnt agree with you more! I call these agents “twatters”. No insight! We tweet about anything and everything, property focused or not.

I completely agree (although didn’t mention in my rant), Twitter is also great for those things you mentioned- solving a consumer’s problems, finding out the latest news…etc.

kind regards

I think Twitter can be a great resource for keeping you ear to the ground… finding out things much faster than your counterparts. You can also reach potential buyers/sellers that never knew you existed, as long as you don’t scare them away with a bunch of uber-hype.

As an agent, I don’t particularly find any interest in knowing who’s going to what closing, or how many clients some agent picked up today. I think Twitter is better served as solving a consumer’s problems, than patting yourself on the back.

Twitter is turning into MySpace really quick IHMO. Let’s hope the TwitterHeads will try to keep it from getting out of control.

Love the rant! Keep bringing the content. I appreciate it.