I recently read an article on the Telegraph website about a vendor trying to unload his £30million mansion. For some reason the vendor chose to neglect the expertise of an agent, consequently independently took charge of the marketing.
Estate agency fees are usually about 2.5 per cent; by marketing the property without instructing an agent, the seller could save himself more than £750,000.
Usually vendors and/or landlords market their own properties to save some cash. But when you’re talking about a home owner that’s trying to shift a £30million property, it’s not quite clear what the motives are, it’s not like money is really an issue. Maybe this super rich swank is doing this out of principle. Maybe he’s like the rest of the nation and finds it difficult to stomach agents. Regardless, one of the tactics the vendor used to market the property was to design and use his own “For sale” sign. Check it out…
I’ve never actually thought about creating my own “To Let” sign when looking for tenants, but it does make sense. They’re cheap, easy to install, and creates local awareness. Since I’m a rabid fan of casting aside snake-oil letting agents and finding tenants for myself, I may put my artistic talent into use in the near future. In the mean time, here are a few brainstorming ideas, all of which I’m sure will contribute to very successful campaigns.
Feel free to design your own and drop them into my inbox; in return i’ll give you a backlink (info AT propertyinvestmentproject DOT co DOT uk) =]
If anyone wants to use any of my designs to market their property (as I’m sure a lot of you do), that’s fine. Permission, granted.