Make Your Own ‘To Let’ Sign To Help Market Your Property

I recently read an article on the Telegraph website about a vendor trying to unload his £30million mansion. For some reason the vendor chose to neglect the expertise of an agent, consequently independently took charge of the marketing.

Estate agency fees are usually about 2.5 per cent; by marketing the property without instructing an agent, the seller could save himself more than £750,000.

Usually vendors and/or landlords market their own properties to save some cash. But when you’re talking about a home owner that’s trying to shift a £30million property, it’s not quite clear what the motives are, it’s not like money is really an issue. Maybe this super rich swank is doing this out of principle. Maybe he’s like the rest of the nation and finds it difficult to stomach agents. Regardless, one of the tactics the vendor used to market the property was to design and use his own “For sale” sign. Check it out…

How creative.

I’ve never actually thought about creating my own “To Let” sign when looking for tenants, but it does make sense. They’re cheap, easy to install, and creates local awareness. Since I’m a rabid fan of casting aside snake-oil letting agents and finding tenants for myself, I may put my artistic talent into use in the near future. In the mean time, here are a few brainstorming ideas, all of which I’m sure will contribute to very successful campaigns.

Feel free to design your own and drop them into my inbox; in return i’ll give you a backlink (info AT propertyinvestmentproject DOT co DOT uk) =]

If anyone wants to use any of my designs to market their property (as I’m sure a lot of you do), that’s fine. Permission, granted.

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Talk / 6 Comments left so far

Ginsterlam wrote this on 2010-08-19 15:02:33 I like option 3 the best and although I am an Agent I can asure you I'm not a c**t!
Let's say I'm an Agent dealing with mine and my family's properties only.

Anyway just a quick question: Where can I get these boards made cheaply? Any suggestions?
The cheapest I've manged to find so far is £35?? Please don't tell me this is the going rate. It's bloody expensive!!

Any suggestions would be greatly appreciated ;-)

Regards,

G 1

The Landlord wrote this on 2010-08-19 15:11:39 Hey G,

I'll try and find out what the going rate is for you, bear with me.

Although, I suspect it maybe a case of buying in bulk to save money! 2

The Landlord wrote this on 2010-08-19 15:41:09 Hey G,

I asked a few folks on Twitter. This is how it went down:

"Hugely dependent on number of colours and quantity, but I'd say about £6 on average with posts and slips.

Signworld.co.uk and signboard.co.uk are the usual suspects for agents"

I hope that helps! 3

The Landlord wrote this on 2010-08-19 16:53:06 Here's another lead:

Countrywide Signs http://www.countrywidesigns.com/estate_agent.html

Apparenly they charge £14 + VAT! 4

jools wrote this on 2010-08-19 19:50:57 Two colour signs seem to start at about £35-£40 for a single sign but you need to supply your artwork in a suitable format for printing. The more you order the cheaper they get but the more colours the more expensive they are.

Have a chat with your local sign maker! Don't forget the signs need to SECURELY mounted to avoid causing injury if they fall off due to incompetant fixing or weather related issues. If putting up yourself make sure your public liability insurance is active!

Jools 5

Ginsterlam wrote this on 2010-08-20 08:11:38 Thanks for the heads up Jools!
Your advice has been duly taken! :D 6

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