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Is This Online Letting Agent Advert Distasteful?

Written by The Landlord on 31 May 2010

A few weeks ago my radar picked up a Tweet from @ffields regarding the marketing methods of a new Online Letting Agent, PropertyMatch.com. The Tweeter muttered the following:

@ffields Distasteful ad as seen in Landlord and Buy-to-let magazine, death always sells? [link to advert]

Here’s the advert from Letting Match:
Letting Match Advert

Is it distasteful? What do you think?

I’m assuming the alleged distasteful part is using the concept of “death” as a positive notion. I suppose Letting Match could have pushed the bounderies even further by showing punters celebrating…

Letting Match Advert Celebrating

Personally, I don’t really think the advert is distasteful, but then again, apparently I’m an insensitive, childish shitbag that still finds it amusing when someone says “pull my finger” and then passes wind. On the other hand, I don’t think the advert is particularly amusing either (I’m assuming it’s meant to be), not because it’s offensive, but because, well, it’s just not funny.

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Online Letting Agents

4 Comments - join the conversation...

jools2010-06-04 08:40:46 Would be better if it was a REAL agent and preferably one from a certain agency in Cardiff but you would need to add a pair of tits and a big fat arse!

Apart from that - completely ok.

Jools

PS: Got any piccies of you larging it in Vegas? My trip is booked - 8 weeks and counting!!! 1

Ciara2010-06-04 19:27:50 Well, in the light of the current events - it's a miss. 2

Aunty_P2010-06-15 08:50:18 I think it's amusing. Morbid but amusing! 3

Steve2010-10-12 20:08:47 First time I've seen it, but I'm not particularly offended by it - however at www.letpropertyrentproperty.co.uk we would still prefer to highlight the positives of what online letting services we offer such as no commission tenant find, no administration fees, free tenancy agreements etc rather than a striking advert such as this. 4