17 Ways Landlords Can Market Their BTL Property For Free
01 Oct 20091] Landlord Portals
Here’s A List Of Free Websites Where Landlords Can Advertise Their BTL
2] Leaflets and Flyers
Get creative on your PC and create a simple leaflet that you can post through local mail boxes. Keep it simple, don’t try to be Leonardo De Vinci, you will only screw it up.
3] Word of mouth
Use that irritating, oversized gob of yours. Tell the world you have a vacant property- friends, family, work colleagues. Don’t stop there, get them to tell their friends. It’s a great way to spread news like wild fire.
4] “To Let” sign
Got a piece of wood and some paint? Make Your Own ‘To Let’ Sign To Help Market Your Property.
5] Classified Pinup boards
Your local gym, your local supermarket (Tescos, Sainburys)- they’ll most likely have a public pinup board for classifieds. Put a cheeky little advert up.
6] Social Media Status
Update your Facebook/Twitter/Myspace status to, “I have a property for rent [insert details]”
7] Friends with social media power
Have you got friends that are more good looking and popular than you? Get them to set their statuses to, “I have a property for rent [insert details]“. They can forward the leads onto you. I’ve done this before and it worked extremely well.
8] Social Media Private Messaging Service
Facebook and Myspace allow you to send mass emails to selected recipients. Create a message and send it to your friends and family.
9] Email Address Book
Send a mass email to your friends and family in your email address book. It’s probably worth being diligent when deciding who to include in the emailing list, otherwise you just be spamming randoms with shit they don’t really care about.
10] Online Forums
Post about your vacancy on local internet forums where people discuss the local area.
11] The letting agent
Befriend and/or have sex with a letting agent. This is win/win.
12] Inform the neighbours
Talk to the neighbours personally and let them know you’re looking for tenants. They may know someone that is looking to move into the area.
13] Shop Windows
Your local newsagents’ will most likely have a classifieds section on the shop windows. Get yours stuck on there.
14] Local Businesses
Ask big local companies to spread the word amongst their employees. Big companies usually have mass email functionalities where they post classifieds to one another and pinup boards. They’re usually cool when it concerns local accommodation for their workers.
Maybe you have a friend that works for a big company- you could get them to spread the word for you.
15] Local newspaper websites
Most local newspapers charge for putting an advert in their classified section. However, I’ve seen a few that allow you to advertise on their website for free.
16] Existing tenants
If you have existing tenants that are moving out, it might be worth asking them if they know anyone looking to rent. They often do.
17] Chase Old leads
If you’ve had prospective tenants look at your property in the past, it might be worth chasing them up again and seeing if they might be interested in viewing the property again.
Got anymore bright ideas?
Let me know!
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Talk / 8 Comments left so far
I stole 2 of your suggestions! Many thanks!
The rest had a premuim attached, which is a no-no for this particular artcile :)
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Roberta
http://mypropertymentor.co.uk/blog
http://mypropertymentor.co.uk
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Dan
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Dan
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Please leave a comment
I initially started this website because I wanted to document my every step from property idiot to property landlord,
in hope that people would find my site and help me along the way. I literally didn't have a clue about being a landlord
when I started this website.
On the 'to let' sign idea, if you are wanting a slightly more professional route to a stick and some paint ;-) you can also check out those 'for sale by owner' sites. many of them will sell you a customised let or sale board for about £40.
If you have tenants that work for big institutions like hospitals or finance houses etc that may have their own intranet-ask them to put an advert on there for you.
Ask your existing tenants if they know anyone looking to rent. They often do.
Send texts to anyone who has enquired with you before, they may be looking again if their last one didnt work out.
Not free-but cheap- check out property forums and ask if anyone will let you pay them a small fee to get your let on Right Move. A friend did this for £25 and got a tenant the next day.
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